Since it was refurbished last year, River Island has really gone up in my estimations! I never really shopped in there until last summer as I found it to be a bit naff but it had improved so much I keep on going back. The layout of the shop is far better than before and there is plenty of space and choice of clothing. The whole environment feels a lot more stylish than before! The service is also exemplary! Every member of staff I have came across in there is wonderful, they're clearly choosing the right people for the job. They always go out of their way to help you and are also really friendly. The quality of the stock is better than before and it's all reasonably priced. It also seems to last a lot longer than any other high street brand which is perfect for me as I don't just mince about in clothes, I really put them through their paces and often end up having to replace many items which I haven't had to do yet from River Island! All in all, every time I leave this shop it is with a smile on my face! read more

I never used to shop in River Island when it moved into the Bull Ring, no idea why but the clothes just weren't for me and perhaps the layout wasn't conducive to a good shopping experience...anyway last June I think it was there was a refurb and the floor space seems to have doubled & every time I go in now I need everything I see! The layout is fantastic with a modern, light, cool interior. It's not too hot unlike its neighbour Topshop. The service is great, the assistants are helpful & chatty and the whole package makes for an enjoyable shopping experience. It's my go to for well priced & made leather (& pleather) jackets & bodycon dresses to make your eyes pop! Well priced & often there are discounts! read more

Shopping for tall 12 year old. Excellent range of xxs, xs, s Good prices. Great design but most wonderful - service. Lots of staff, quick stock check gadgets and really useful chaps in changing room very ready with a bit of encouragement to help with alternatives, size and styling advice. Thank you. The boy is very pleased - wore the entire outfit out of the shop - and I'm delighted. read more

River Island is located right next door to Topshop on the middle floor of The Bullring. They sell womenswear which is up to date and inspired by a lot of stuff from the catwalk. It is more glitz and glamour than Retro, like its next door neighbour Topshop. It is at the top end of highstreet prices (£50 for a pair of jeans) and stocks a lot more 'going out' gear. They sell excellent shoes and bags, their real leather pieces are especially worth having a look at. read more

River Island - Fashion Near Me - Birmingham, BIR

I have to say, River Island is my favourite women's clothing shop of all time. It stocks all the latest designer inspired fashions at good prices, and although its not as cheap as some, i find the quality of the clothing is pretty unbeatable. Not only this, but they do 'proper' sizes, as i find alot of stores model their sizes on anorexics and therefore, a size 12, is really a size 8 whereas River Island, a 12 is a 12 is a 12! They have a great range of accessories too - and the blokes clothing range is pretty nice also - with the latest up to date fashions and accessories. read more

This branch has recently opened again after moving into the unit next door. It's now a much bigger, and brighter layout. As always with River Island, I find myself wondering whether I am too old, or not fashionable to shop here. It seems worth taking a chance to have a browse though. I haven't been asked to leave yet! The shoes at the back of the store are now displayed in a way that is amenable to browsing, as it's no longer crammed into a corner. Lots of shoes in fashionable styles, though I question the quality of some of them to be honest. The clothing is displayed in sections based on style, and with the better layout, it is easier to see where to head to for something specific. The sizing does cater more for the lower end of the spectrum, with very little in larger sizes available. Menswear is still upstairs. There is also the inclusion of a children's section near to shoes at the back of the store. There are clothes ranging from babies to teens. I personally think there are some over priced pieces in this area. River Island have done well with their accessories area. It is well stocked, with a range of different looks. Although I found a lot of pieces of stock were damaged sadly. read more

I have lost all faith and confidence in River Island as a whole after shopping in their Birmingham Bullring store, yesterday I went to purchase a blue jumper with leather sleeves (£32), this was paid with an exchange of an item worth £18 and the remaining £14 was use with a gift card - the gift card originally had £26 on. As I was at the till making the transaction I asked the Store Assistant if she could tell me how much is on both of the gift cards I have (one of them having £5 on and the other £26, but I didn't know which one was which due to them being identical), she told me how much was on one (the one with the £5) on but carried on to scan the other taking the remaining £14 off - I thought nothing of this at first as I thought she would tell me the value afterwards. When my item was being bagged up and the receipts was being put into my bag I asked the woman if I needed to sign anything as half the transaction was via an exchange, she took both of the receipts out of my bag and kept one. I later found out that the receipt she took out of my bag with the receipt showing the remaining balance of the gift card that she "accidentally" kept. After being on the phone to River Island's customer service for the best part of 30 minutes, I explained the situation and eventually got to speak with the Manager of the store (very, very rude and quick to defeat her staff), the manager put the error down to a training issue and advised me that she has watched the CCTV footage and can't see anything unusual. The Manager also advised me that my gift card with the remaining £12 on couldn't be found after she tried looking for it, nor the receipt that the lady that served me took out of my bag... Coincidence? Being a customer, I have lost out on £12 and not once did anyone from customer service or the people that work in the store attempt to apologise, every question I asked was cut with "I can't comment on that"... River Island is quick to take your money but when it comes to helping you out, they aren't quick at doing that. (The Manager also told me that she did me a favour of goodwill as she had checked the CCTV footage and took the time to investigate the matter, personally I wouldn't say this was a goodwill gesture, I would say it was more of a procedure they need to follow for a customer) With all being said, please check that you have been given the exact amount of change, all receipts etc because as soon as you leave the store, you ain't there problem because I know that a little review isn't going to make you stop shopping there, so just keep your eyes open!! read more