(Attended 07/08/17 SA @ 4:45pm): I enjoyed what I ate; I sang along to what I saw...and I…read moreharmonized to what I heard!
On a hot Saturday evening, the outdoor cinema Eat See Hear descended upon Centennial Square in front of Pasadena City Hall. Dubbed "LA's premier outdoor movie, food truck, and live music event series", this summer-long traveling entertainment circus (since 2012) made its way across various iconic venues throughout Los Angeles with its unmistakeable 3 1/2-story tall inflatable high-definition screen deemed the "biggest of its kind on the West Coast". A self-contained event, you were allowed to bring your own chairs, food, etc.. Extremely pet-friendly with water bowls and treats placed throughout the venue, they tied themselves to the non-profit organization Best Friends Animal Society Los Angeles and No Kill Los Angeles (NKLA) to help with pet adoption. Would this nostalgic return and revamped idea of the drive-in movie pull at my sentimental strings to return for more!?:
General Admission Ticket/Seat ($14.00 + fees) - Purchased online (priced higher at the door the day of the event), this was open seating, so first come-first served. Armed with a low chair (ABSOLUTELY NO TALL CHAIRS), blanket, cushion, and pillow to sit on just in case, I happily claimed a spot center screen slightly away from the crowd on the concrete road https://www.yelp.com/user_local_photos?select=Lxb9OOL4HaDWK3rIBs1Uaw&userid=8jVT2inwc8GIQ6sH2UG9Vw. Tickets also gained access to food trucks and live pre-movie music performance. Below were other ticketing options (things brought were the same):
1. Fashionably Late Tickets ($21.00 + fees - online purchase only) offered a limited quantity of guaranteed open seating tickets in a reserved area at the front of the house that allowed you to arrive at any time (hopefully before the movie started!).
2. Kids 6-12 Tickets (approx. $8.00 + fees) offered the same as "General Admission"
3. Kids 5 & Under Tickets (FREE + fees) offered the same as "Kids 6-12 Tickets".
4. Groups of 10 or more had group rates available.
Live Music - Lone Kodiak with its "campfire rock" offered an intimate hush to their music that initially reminded me Of Monsters And Men with occasional hints of aggressive jabs. I wasn't a fan of the pre-recorded and sampled parts which seemed to be the norm these days for many live performances, but I always appreciated live music regardless.
Food Trucks - Listed were the assortment of food trucks present: Belly Bombz, Jogasaki Burrito, Postcards CAS (see separate review of my purchase), Pudding Truck, and Vchos Truck/Pupusas. All accepted credit cards.
Vendors - From Air New Zealand, JackFM, Subaru, to Showtime (who gave away chairs!) were among some who supported and had giveaways.
Service - The online purchase was a breeze. There could've been more pedestrian and street directional signage to the main entrance on Marengo Ave.. Marked signs once inside led you where to set up camp. Both audio and visual systems were surprisingly clean and clear. There were the customary long food truck lines akin to L.A. traffic without the bad drivers. I didn't happen to notice any ATM machines for those who needed cash. Generally-speaking, everything was fine and ran smoothly enough once.
Parking (Varied - FREE this instance) - With the venue's proximity to the Memorial Park Gold Line Station, I went Metro from my hipsterhood ($3.50 roundtrip). Otherwise, there were plenty of metered and timed street parking around the area (valid until 6pm), and numerous parking structures. Another option would be to hire a driving service like a taxi, Lyft, or Uber.
Atmosphere, décor, ambience - A large mostly concrete venue (closed sidewalks and streets) with small sections of grassy areas (a few trees shielded you from the sun) towards the outskirts, it was everyone for themselves as the gates opened and throngs of guests flooded in! To the left was the smoking area https://www.yelp.com/user_local_photos?select=w8rU6nuy6NPkMbcsWlfxeQ&userid=8jVT2inwc8GIQ6sH2UG9Vw, and to the right were the food trucks and Porto-Potties. The stage was at the foot of the screen, but wished they had a camera that projected the performance onto the screen. Exposed to th elements, you heard random sounds from conversations, dogs barking, and vehicle traffic. No TVs but the aforementioned gigantic movie screen and live band.
Attire - Totally casual, so I would normally be in a t-shirt, boardshorts, and flip-flops.
Overall, Eat See Hear at Centennial Square in front of Pasadena City Hall was one of my favorite locations of theirs because of the easy access and beautiful backdrop. This concept was popular enough for others to imitate. The onsite staff were also very charming and helpful. I found complete value based on the prices, service, and experience noted above (TOTAL paid experience was around $16.00; no tip required). And, they accepted my credit card of choice...AMEX! 5.0 STARS