The day finally came where I came back in here to purchase my new pair of skates. They had a new…read morefeet measuring machine so I started from scratch. Grayson was my helper throughout my whole process and was very patient with trying on different skates, skating around, getting them baked, and another other questions I had. Very satisfied with the experience and price for my skates. Prices have changed a lot since my last pair 10 years ago but am very happy that they had a rewards program as well!

Solid hockey store that carries most of the major brands and has great selection. The store is…read morecurrently undergoing renovations, but when those are done I would imagine this store will be quite an experience. Overall, we have had our skates sharpened here a few times and everything was done correctly. The staff here are not as knowledgeable or experienced as Perani's, especially for goalie equipment. If you have a difficult case or unusual circumstance, I would definitely head to Perani's first. Pure Hockey has a great rewards program and is a chain in the midwest. If you go to tournaments in IL, MN or MI then staying loyal to Pure Hockey might be a good choice.

This store was super helpful. We needed a stick right away after breaking it at a tournament and…read morethe staff was amazing in helping us find something that wouldn't break our bank and fit the needs of what my 14year old needed.

Went back to this location to a completely different feel. Upon entering it seemed as though no…read moreemployees were in the store. Everyone was in the back room talking. After about 20 minutes I was greeted somewhat rudely and abruptly by an older gentleman so I didn't even bother asking questions. Seemed as though the staff had changed over a short period of time and no one cared as much to truly help me as the two younger employees who helped me back in December. Unfortunately neither was working this day. Additionally, overheating some of the conversations the employees had was generally upsetting. I know it's a hockey store but employees should be cursing as much as they would on the ice when at work. Not a good look. I may give this place one final try but even that is a long shot and I may find a new retailer for my

Absolutely amazing store and staff! We live an hour and a half away but will be coming back to…read morePerani's again and again! Justin was a huge help in getting our first time player set up and was very patient with all our questions! We were blown away with the selection and knowledge of everyone. The best part was you can tell the staff loved what they do and got excited helping a first year kid! Thanks again!

Mitch was very helpful and helped me as a new hockey dad take good care of my son. I would go…read moreback again. Thank You for a positive buying experience.

Jack really helped me out. Great dude. Really appreciated his patience and kindness. Pure hockey is…read morethe spot.

The new website is brutally slow. I'm in the market for new skates and had every intention of…read morebuying from Perani's. Since it has changed hands I figured I'd still shop there but found the website unusable. Too bad.

Perani's Hockey World in Ann Arbor is one of the greatest hockey stores in the world. The scale and…read moreuniqueness of the selection are remarkable, but it's the depth of knowledge and genuine hockey culture that make the place legendary. For anyone who loves the game, it's a great place to be.

Don't trust them with your skates. Literally - the worst sharpening job l've ever had. I was barely…read moreable to stand. The outsides of the blades were gently rounded. Im a goalie. I had to play an entire game unable to stand up.

Hockey deals is GREAT!!! Zak and Evan both are very skilled at sharpening skates! Never had a bad…read morepair(except from Logan I believe his name was) Come to this pro shop and you will not be upset!

From the owner: The shop has existed at the Novi Ice Arena since the rink opened. However, the shops changed…read moreownership in 2009. Since that time, focus has been placed on customer service, better inventory, and an aggressive approach to team business.

I'd been looking to get some new steel for my Graf's (about 10 years old now) and started asking…read morearound my network about skate profiling. I got passed Sasha's info. Very timely responses and lots of information (most I never had any idea about). He explained the difference in my skates vs. other brands, asked me lots of questions to see how I skate in order to get the right profile on the new steel. I'm in Chicago and only sent the new steel to get shaped Friday, had them in hand the following Thursday, talk about service! Sasha is always available to answer questions and definitely knows his stuff. Can't wait to see how my game improves!

A name can tell you so much. The PRO in Pro Skate speaks volumes. Kevin and Sasha are the pros…read morebehind the name. When it comes down do it, anyone can sharpen a skate. Knowing how to proper profile a new skate and then maintaining that setup is a true art. That's what they do. Once your interviewed and your initial sharpening is done, stay with Pro Skate for each sharpening. Especially if precision is important to you. These folks take the time to find out about how you skate, where you skate and what is needed to achieve success. A poorly profiled skate or even just a bad edge will absolutely make the difference. Skate with confidence knowing you have good edges. Pro skate is also your stop for hockey blades, holders and all your skating accessories. Even equipment sanitizing and repairs. We flew 2,200 miles for their services. 2/20

I absolutely love Brian's the absolute best spot in metro Detroit area to buy hockey skates. The…read morestaff is very knowledgeable and takes the time to consult with you on what brand/ model is best suited to you body type, foot type and playing style. Blade profiling is done on the spot too. Added bonus they always have nicer Canadian models that you can't get in the states. It well worth the hassle of crossing the border to shop here. My only complaint is the fact that my son has outgrown his current skates and due to covid, I can't come to Brian's for his next pair.

From the owner: Internationally known for our expertise in skates, we guarantee you will agree that we are the…read moreleaders when it comes to fitting your feet with that perfect pair of skates. Whether you are a hockey player, figure skater, recreational skater, beginner or pro, you can expect perfection when it comes to fitting your new skates.