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    Primrose Bakery

    4.1 (40 reviews)
    Closed 9:30 am - 6:00 pm

    Primrose Bakery Photos

    PRIMROSE BAKERY ATMOSPHERE

    What's the vibe?
    Good for working
    Good for kids

    Recommended Reviews - Primrose Bakery

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    Tea and Cake
    Whitney N.

    The homey feel of this place is what makes it so special. It's a little like popping into your best friend's kitchen... a best friend who always has the kettle on and a fresh baked cake under a glass dome and hot buttered toast ready and waiting - only it just so happens that the whole neighborhood is also friends with your good friend... and sooner or later the whole lot of you all end up assembled at her place - basking in the hospitality of her cozy kitchen. Yes, it's exactly like that. Without experiencing it yourself it's a little hard to convey the level of coziness and warmth and familiarity that is Primrose Bakery. Sure, the cupcakes they're known for are delightfully rich and buttery (definitely order one!) But there are a lot of cupcakes out there, but hardly any places where the people in front of and behind the counter are so well-acquainted they almost seem interchangeable. Where spread among a mere three tables you have a commotion of small children, mums gossiping, and a group of young teen girls splitting a slice of Victoria sponge cake while flipping through one of the many magazines plucked from the wall rack behind them. I suppose this all might sound like a bit of a ruckus - which is normally not my speed, but somehow, you really don't mind, since you sort of feel at right home in the scene of this delightful, all-too-rare, gem of an establishment.

    Confetti
    Amanda M.

    It's a dorbs bakery that you should visit if you're in Primrose hill simply because it's a Primrose Hill gem. Is it the best cupcake and coffee I've ever had? Not in a long shot. But it's cute and if you want a sweet little scene, pop on in. Is it weird that I find that perfect swirl of icing on top of each cupcake strangely satisfying? Look out for it next time. It's there.

    Aline D.

    I only actually stubbled across Primrose Bakery after strolling casually around Primrose Hill one day. It is tucked away in a quiet street quite far off from any over crowded area. This lovely petite bakery is like something out of a children's book, all pastel coloured, playful and innocent. The founders of Primrose Bakery had initially started baking for children's parties, and then the business just grew from there as they began to supply for big, well known chains and famous celebs. The idea of what they produce is sticking to good old fashioned methods of cooking and using organic ingredients. So, I was inevitably extremely enticed when I saw the front of this shop. I just couldn't resist and even though I didn't have time to sit and actually enjoy the quaint surroundings, I had to purchase at least a couple of their creamy cupcakes. You can have either the normal sized ones for £1.75 or mini ones for £1.15. The mini ones are just too cute. Aside from cupcakes they do a simple, but delicious selection of cakes: chocolate, lemon, coffee and walnut, vanilla and Victoria sponge. It's delightful, it's delicious, it's de-lovely!

    Lemon cupcake
    Fabien P.

    I couldn't have find a better place to enjoy cupcakes, before going to work it has been a great help to well start my day all along my time in Camden. I highly recommend this place to everyone who like sweeties. Agreeable staff as well to complete that nice place.

    Aarti K.

    Decent cupcakes but not the best. Sponge is slightly dry and icing is average. It's nice that they have a vegan option as not many places cater for them. Would go again if i was in the area, not worth coming back otherwise

    Lemon and chocolate caramel cupcakes
    Abigail S.

    I admit to being captivated by this shop on Instagram (all those tantalizing posts of things like Toblerone cupcakes...), and finally had a chance to visit. Whoever does their fun and tempting marketing deserves a handshake! You walk in and immediately get a whiff of butter and sugar baking away. The lemon cupcake was absolutely scrumptious and so pleasingly tart, but I did find the cake part to be a bit dry. Another takeaway cupcake had the same dryness. Not enough to prevent me from returning, but just something I noticed.

    SO SWEET

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    8 years ago

    I used to love the place but they have stoped selling my favourite cupcakes the el grey and Ginger courgette loaf life just I sent the same

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    Primrose Bakery Reviews in Other Languages

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    Arome - coconut bun

    Arome

    4.6(18 reviews)
    2.0 miSoho

    Came to Arome after hearing lots of great things online and it did not disappoint! My only regret…read moreis I wish I had more people with me or I wish I was hungrier cuz I really wanted to order ALLLL the pastries! My husband and I decided to try for a table and we ended up waiting about 45 min - 1 hour to sit. There was a super short line for to-go pastries (and sometimes there was no line), so if you're pressed for time, definitely do that! I love how the Arome workers help move the line along and help people in line find tables. Also speaking of Arome, the AROMA was fantastic! It smelled to buttery and fantastic both inside and while waiting in line. I ended up trying: the iconic Honey Butter Toast, Black Sesame Mochi Cookie, and Almond and Chocolate Croissant, a Savory Croissant (I think Sausage and Cheese), a Chai, and a Matcha. Everything was SO GOOD. All the pastries were amazing. I'm glad we got a mix of sweet and savory things. Everything we had was buttery, flaky, intentional, and made with love. What you'll like the most will depend on your personal flavor preferences! Definitely give this place a try!

    Arome produced pastries both beautiful and divine!…read more On the recommendation of friends, we made a stop by here for a Monday breakfast. According to their website, they deliver "European excellence with Asian flair" which is really a great way to describe their pastries and the experience! Definitely the quality that you would expect with some of those Asian flavors. Here is what we tried: Chocolate Pistachio Escargot (5/5): Shaped in a snail shell, in between the flaky layers of pastry were luscious chocolate sprinkled with pistachio for nutty texture. Really enjoyed this one! Honey Butter Toast (4/5): Touted as their signature, I had high expectations for this. It is exactly as described which that slightly sweetness from the honey in a perfectly toasted milk bread. I did enjoy this a lot but also felt like it would benefit by having something else for texture or contrast. Chicken Butter Croissant (4/5): The croissant had the nice flaky layer with chewy interior. I loved the savory chicken sausage with the slightly sweet soy glaze that provided nice contrast and that Asian twist. When we got there a little after opening, there was no line but all the seats were taken as the place is quite limited on seats. While we were asked to wait for a little a bit outside, we did not have to wait too long. However, the line did end up getting longer as we were leaving and some ended up eating outside. Overall, if you are interested in tasting some tasty pastries, I would recommend Arome!

    Photos
    Arome - Coconut special bun

    Coconut special bun

    Arome - Sausage croissant

    Sausage croissant

    Arome

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    Bread Ahead Bakery | Borough Market - cinnamon roll

    Bread Ahead Bakery | Borough Market

    4.5(146 reviews)
    3.5 miLondon Bridge
    £

    Mmmmm......Donuts! (Said in the voice of Homer Simpson.)…read more They do donuts so righteous here. As we were walking around Borough Market we saw the line for Bread Ahead and realized it was for the donut stand they had outside along the street. We had to jump on line and drool over the display of sugary goodness. We each tried a different donut and was not disappointed! So many varieties to choose from - coconut, lemon curd, blackcurrant cheesecake, seasalt caramel and honeycomb, and others. They don't skimp on the fillings as each bite was flavorful. Yum!

    The borough market bakery. They have a stall inside the market an a bakery right outside the market…read morehall. I'd reccomend checking out the bakery as this is where the fresh goodies are made and you're more likely to get the fresh batch here. Price wise, it's a bit steep. At 5£ per donut and 6.50£ for a piece of focaccia. But you're in a tourist area so high prices should be expected. We opted for the cheese focaccia that came right out from the oven. For 6£, it's not bad. It's pretty sizable and a good shareable snack! It's a good crusty bread and had a subtle garlic flavor with a blend of stringy cheese. If you like cheesy garlic bread, this is for you! Out of all the snacks you could get in the borough market, this is a solid option! But I wouldn't go out of my way to come here.

    Photos
    Bread Ahead Bakery | Borough Market - Bread ahead doughnuts

    Bread ahead doughnuts

    Bread Ahead Bakery | Borough Market - Bread ahead doughnuts

    Bread ahead doughnuts

    Bread Ahead Bakery | Borough Market - Crème brûlée donut

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    Crème brûlée donut

    Primrose Bakery - bakeries - Updated May 2026

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