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    Pride Factory

    3.4 (38 reviews)
    Open 11:00 am - 9:00 pm

    Pride Factory Photos

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    Marqus R.

    Here's welcoming the Pride Factory to its new location on the Drive in the Shoppes of Wilton Manor. With the closing of GayMart, Pride Factory now reestablishes the area for gay shopping. When Pride Factory was located on 13th St. it was also known as America's Gay Emporium and indeed it may be the East Coast answer to that. It's big, almost warehouse looking, with gobs of clothing, swim suits, jock straps (mostly kink lite in appearance), a huge selection of lubes, a big and varied assortment of porn videos for rental and purchase, novelty items, dildos, leather lite items, some "video head cleaners," and just about everything else. However, the prices aren't warehousing. I'd say a little steep, but reasonable enough for their brand quality. The leather items are rather amateurish, and more meant for novelty than for the real players; certainly not up to the demands of my perverse proclivities. The other general items of clothing are of good name brand quality but definitely geared to the younger or twink patrons. Considering the better quality, prices I found to be reasonable. For the tourist, it's well worth the stop since it is bigger and has a wider selection than most any other such places in the state or, for that matter, in the south or along Coast. In fact, it is just about as complete as anything found in New York.

    Outside
    Jerry C.

    Sometimes bigger is better. Pride Factory just relocated from Fort Lauderdale's E 13th Street to right smack in the center of the Wilton Manors Drive gayborhood. It is definitely the largest boutique clothing store catering to gay men that I've been in. It's larger, brighter and more spacious than the old site. During the day there is ample parking in the Shoppes of Wilton Manors lot; if planning to just shop in the evening or night, you'll be hard-pressed to find any parking space available as the restaurants and nightclubs get busy. Most of the staff are helpful and someone always says hello. While I find clothing targeting gay males to be overpriced, sometimes the clothing fits so well it's worth shelling out extra. Not everyone wants to wear Middle America department stores shirts with wide short sleeves down to their elbows, or long knee-length baggy shorts that hide your assets. Pride Factory carries the big name casual boutique brands in the gay universe, such as Andrew Christian, Addicted, ES, Nasty Pig, Cell Block 13, LASC and Ruff Riders, most selling for full MSRP (or more). It also has many unknown brands at lesser price points. Watch out for their clearance sales. There are now 5 fitting rooms instead of 3 in the old place. Less or no waiting, but hopefully they add chairs or benches...someplace to put our stuff down when trying things on. Also older guys need to sit down to tie shoes. Whether you are a local ready to cruise the town, or a tourist about to jump on a boat and need "cruise" gear, shirts, shorts, socks, underwear, jockstraps, bikinis, thongs or even less, you'll find it here. It's a literal gay heaven emporium.

    Robert S.

    Pride Factory has a large selection of casual apparel, swimwear, sexy clothes, underwear, sexy toy section, greeting cards and more. The prices are about par with other gay stores or online venues....shirts and swimwear average in the $40-60 range. They have a roomy section in the back for fitting rooms and there are about 4-5 of them....making trying out clothes...easy. After having spent two decades in Fort Lauderdale, Pride Factory relocated to Wilton Manors to be closer to its customer base a few months ago. Pride Factory specializes in men's swimwear, underwear, and apparel that appeals to the LGBT community. It opened in the '90s and quickly became a staple shopping experience for the LGBT community. The storefront had been in business in Fort Lauderdale for 15 years, but the owners made the call to sign a long-term lease in Wilton Manors to increase business and be closer to its clientele. Moving to Wilton Manors felt like the best move for Pride Factory staff so when their lease ran out in Fort Lauderdale, they took the opportunity to relocate. The U.S. Census named Wilton Manors the second gayest city in America in 2010 and the city takes pride in the title every day with its diverse population and attractions. The new location has more foot traffic as people walk through the area. Pride Factory is located in the Shoppes of Wilton Manors on Wilton Drive, which is home to Georgie's Alibi Monkey Bar and Hunters Nightclub. Pride Factory owners attempted to create an online shopping experience, but 90% of Pride Factory's income is from customers who stop by the store to shop, so this store is perfect for customers to feel, see and try on clothes.

    One of the tank tops I got!
    Sebastian C.

    Hey guys. I love this store. If you are looking for a variety of clothing styles this store has it them all. While Wilton Manors has several men's clothing stores that appeal to the LGBTQIA community - Pride Factory hands downs offers the biggest selection. The staff are always friendly and willing to help out their customers. If you are shopping for a new bathing suit, a trendy outfit to wear for a night out on the town - this is the store to shop!

    Adam C.

    The Pride Factor is actually a rather large store with something for everyone. Want your bottomless thong, you can find it here. In the market for a large dildo, it is here. Add some creative birthday cards and just about every type of lube on the market and there is something for everyone. You can also find plenty of muscle shirts and chest harnesses. It's a fun browse.

    Swim trunks my husband got.
    Phil B.

    Big store snd they do have some big boy sizes up to 3xl. Clean well lit. Not super friendly but we were said hello to and got a thank you at checkout. Items from little to nothing mesh thongs to t shirts and camp shirts. Not camping shirts look it up.

    Andy V.

    The Pride Factory is probably one of the nicest stores in Wilton Manors. As you walk in you're always greeted by an associate and they are very willing to help you out. The setup is easy to manage and the space is pretty large so you're not pushing through racks of clothing to find what you need. The store is full of underwear, shirts, shorts, pants, shoes- you need it, it's probably here. Oh yeah, don't forget about the naughty greeting cards and personal lubricants as well. If you need a singlet, they've got you as well as sling bags (not a sexual item) for your travel adventures. The one thing I like are the prices. While in my opinion gay clothing (clothing geared towards gay men) is always, always more expensive, I think the price points here aren't bad, plus they tend to have pretty decent sales which helps. They've removed their huge porn collection which I guess could be good or bad, but it solidifies this place as a legitimate clothing retailer in the area.

    Louis B.

    If you're looking for your LGBT necessities, with a little bit of everything, this is the place to go. It is HUGE. Probably 15,000 square feet of space with a little bit of fashion, a little bit of swim wear, a little bit of leather, a little bit of fetish, a large movie area, a little bit of play toys, and a little bit of high couture. The fact that it carried a little bit of everything meant that it suffered a little on focus. But no problem. It has everything one could want in the middle of the Wilton Manors area, and a must-see for the traveler and tourist. For sure, a ten-fold comparison in size and quality to most everything we have out East except New York.

    Krsna V.

    Meh....it was OK...it would've been more exciting if am a leather daddy but, i am not.... We stopped here on our way to Key West because I needed some speedos. Found this place online and it was easy to get to. The sore is neatly organized with a good variety of lubes and leather gear But, the speedo and underwear section was lacking....they had a few varieties from all the popular brands but, where is the good stuff? Yes, they carry the standard favorites such as Andrew Christian, N2N, and GoSoftwear but, only a few styles in each brand. I browsed through the swim wear section for about 5 minutes and decided I will rather buy board shorts from Wal-mart than waste my time here. They do have a good selection of leather gear though....if you are in to that kind of stuff! The video rental section was well stocked.....I just browsed through the videos and there were plenty of good titles.....

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    5 months ago

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    5 months ago

    Service is great. Selection of clothing is amazing as well as the back section of toys!

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    1 year ago

    The gentleman working there are excellent. They have quite the nice selection of clothes.

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    15 years ago

    Great store, tons of merchandise, good prices, great relaxed attitude.

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    Ask the Community - Pride Factory

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    Review Highlights - Pride Factory

    Here's welcoming the Pride Factory to its new location on the Drive in the Shoppes of Wilton Manor.

    Mentioned in 5 reviews

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    Dolly's Designer Outlet
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    Forever Bonded Permanent Jewelry
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    This place is not the place to buy your holiday gifts or ornaments. Or anything else from to be…read morehonest. The manager and one of the owners, Ken told me, "YOU ARE NOT OUR TYPE OF CUSTOMER" when I asked them if they could help me with decorations. When I inquired why I wasn't "their type of customer, they told me I had an attitude and they were too busy. THERE WAS NOONE IN THE STORE! I am not sure what type of customers they service but they are right, I AM NOT THEIR TYPE OF CUSTOMER. I am a customer that expects to be treated with respect. Very sad. However, I am glad it happened because it led to me to the Christmas Palace on 13th Street! They have way more of selection and the staff is super friendly and helpful! The owner even discounted some floor items for me. Interesting enough, I understand Interior digs buys some of their products from the Christmas Palace as well!

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    Interior Digs - Love the scout bags!

    Love the scout bags!

    Interior Digs - Super cute dogs!!!!

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    Super cute dogs!!!!

    Pride Factory - menscloth - Updated May 2026

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