Great new boutique that you may want to look in for gifts and clothing. Plenty of things to enjoy…read more The mother daughter team is great at helping you find things

This boutique is darling! The decor is beautiful and the store has a great selection of clothing,…read morejewelry, and accessories. I purchased one of my favorite shirts here on vacation and wish I lived closer so I could go back. Definitely a great place to stop in while on vacation.

Lovely woman helped my wife pick out a dress for a special event and a beautiful necklace from LOLA…read more(Love One Love All) which was very meaningful for my wife. Beautiful courtyard and flowers with seating for me to relax

Neat little boutique for women clothing and candles. This used to be another clothing boutique…read morethat went out of business. The smell is a bit strong so I could not stay long. It all looked very nice

Love the unque clothing, service, and Value. It was a…read moregreat experience. Heidi. A

Nice new boutique that just opened in the Trail Plaza. There is another one in New Smyerna Beach…read moreas well. Lots of interesting clothing for the mature woman.

Oh no, say it isn't so!!! Flamingo Rose is going out of business. I moved to Flagler Beach from…read moreAtlanta in 2004. This was my "go to" place for all things cute. I understand the reason for closing, but it's still a shame. LOVE, LOVE, LOVE this store and it's owner. You will be missed...

I appreciate the quality of the clothes they offer. It's not just 100% cotton shirts with screen…read moreprint images on them like a lot of the smaller shops nearby . Me and my husband picked up some nice soft cloth hoodies, t shirts a light jacket and some tanning oil. They've got the best selection of different products of all the stores other than Maui nix which has a better selection of board shorts and designer brands.

A bunch of scammers. Don't waste your time going here ... they advertise as buy one get one half…read moreoff but then they charge full price. Typical ....

As most Central Floridians know, this week marks yet another Bike Week for Daytona. And the local…read moremerchants and businesses have taken notice and made special accommodations. Scruples, a ladies only boutique, will ship your purchases back home, for free. Gift certificates are also available. If that's not enough, they are currently advertising a special red dot sale in which dotted items are 50% off. If I had to generalize, I would suggest that their merchandise targets women 40 and over. Some pieces are more conservative and then there are quite a few that are fun and vibrant. Think animal prints, sparkles and exuberant colors. The accessories also reflect a spirited style but are not too over the top. They also sell more practical things women need in order to be perfectly put together. "Nu Bra" is one of these specialty items that we may need for a night on the town. It allows you to wear certain dresses you might not have been able to with a standard 2 strap bra. The front window was very well decorated for the upcoming holiday, Halloween. Oranges, yellows and pumpkins were present along with other fall inspired apparel. It was a nicely done window and reflected the inside of this large store well. Prices were reasonable too so you won't have to fork over too much of your hard earned vacation money if you want to make a purchase here.

I found scruples about a year ago. I've bought several pieces and have found some great deals. I'm…read more30 and not all the clothes are my style but I usually find a gem which makes it worth while. There jewelry is to die for. I bought these really cute crystal skull earrings and a black crystal snake bracelet. It's awesome and I get compliments all the time. Highly recommended place!

I did not buy anything but everything was really cute, just didn't find the right size. However…read morethat being said the two women working were super nice and made sure I felt comfortable. Everything was very reasonably priced. Clothing was in style and trendy. Wish I had this in my hometown!

MY NEW FAVORITE PLACE!! This Friday I was in a bind. I needed a dress for my engagement photo shoot…read moreon Sunday and I had not been able to find anything anywhere. I had never been to Kairo's before, but Trudy was an ANGEL and not only helped me find the perfect dress, but helped completely revamp my wardrobe. She was so kind, and is an absolute pro at styling. This seriously has been one of the best, if not THE best shopping experience I have ever had. I am unbelievably grateful for Trudy and Kairo Clothing for saving me in this situation and for giving me a new appreciation for fashion and quality clothing. BTW. I wore one of the dresses to an event and got so many compliments. The photographers for the engagement shoot loved the dress and I can't get over just how it was everything I was looking for. I am of course going to be a repeat customer. Thank you!!

My wife loves this store. They usually have coupons on "coupon Sherpa". They also have an outlet…read morestore in St. Augustine.

I am a gold member of BHWM. I shop there often. This was my first time entering this establishment…read moreas we just moved to this area. Not one single worker spoke to me, offered to help me or asked if I needed help. That's so unlike the one in MD where I was greeted immediately and basically had a personal stylist treatment every time I entered. I always bought more than I intended to because of their help and suggestions. I felt so unwelcome and unwanted here. That's a shame. I guess I'll take my money to another boutique. This was a total pretty woman moment and you lost a huge sale as I was overdue and loved the purple colors.

Love this place!! Sixth grade 4 fun cute and affordable gifts for friends and family!read more

Great jewelry & accessories. Very affordable & great quality. Always something new!read more