Getting paid to give my opinion, ya hear that Yelp? I was skeptical about this at first. But it is real and you really do get paid to test products and give your opinion on marketing strategies! First, call and go through the intake process, basically you and your household demographics. They put your info into a database. Occasionally you'll get calls asking if you're interested in a study and available on a particular day. If so, you go through a preliminary screening to determine if you fit the criteria they are looking for. You'll get a gist of what the study is about, but maybe not what the exact criteria is to keep it randomized. They also send emails weekly of different studies they are recruiting for, some have online surveys you can do to see if you match. They have multiple offices in different states. So you may be eligible for studies from another office that can take place remotely (online, by phone). They tell you upfront what it pays ($30-$300) and what it is about. The higher paying ones usually entail going to your house, a researcher following you on a shopping trip or multiple meetings with homework involved. It doesn't pay to be selective about which ones you apply for because you don't know what they are looking for. You may miss out on $50 and not even selected for $200.
In office studies you show up, eat some snacks and proceed to the focus room. Depending on the study, there may be people behind a mirrored wall watching or it may be recorded audio or video. The moderator will tell you. Then the study begins. I've done everything from viewing raw commercials to print ads, compared packaging and texture of dog food, and took home samples of soap to test. Remember the grapefruit scented dish detergent? I voted for that! Even the Rainbow Tribe have done focus groups to give their opinion on Disney shows and toys - $150 for a 2 hour group answering questions about cartoon characters!
Some people have said you can only do one study every 6 months. That is not true. It depends on the client. Some don't care if you've done a study recently, some do. Anyways, as soon as you complete the study you receive a check made out to "cash". There is no wait time whatsoeer, but guard the check with your life. Anyone can cash it and they won't replace it. Like the other Yelper said, if you are a minute late they won't wait. Be there or be square! read more