This store may have an unassuming appearance from the street, but once inside, it's full of new,…read moretrendy, and cute items. They have a lot of coastal decor, sections for children's and plus-size clothing, and all types of gift items. The staff was helpful without being intrusive and the prices on everything was VERY reasonable. Additionally, the items I bought today were on sale and they took the amount that was discounted and allowed me to pick a local charity which they donated that amount to. They've even received a plaque from the BCSO for their charitable work. Shopping for cute items and doing good for charities at the same time - it's a win/win.

I visited Mason Dixon boutique yesterday. The people that work there are kind and fun to be…read morearound. The store decor has a beachy - rustic - boho feel and it's very clean and welcoming. You can also buy accessories for your home. I thought the prices were reasonable - the dress I bought was 34.99 and is well made. I will be going back.

I purchased from this shop while vacationing at the beach. I went back to our beach house and…read morenoticed the pair of earrings I purchased had a broken latch. I went in the next day to return and it was not the same nice lady at the counter who assisted me. I had the wrong receipt in the bag so she would not allow me to exchange. She was very annoyed. As many cameras as you have in this shop you can see I purchased the earrings the previous day. I will not be purchasing from this store again. My family and I can spend our money at other stores.

Mermaid Cove Boutique is an absolute delight. I don't normally go into beach shops to avoid the…read moretypical tourist merchandise, overpriced flip flops, shells, magnets, tees, rafts, etc. However, Mermaid Cove is a totally different experience. It is a treasure trove of upscale beach decor, women's clothing, accessories and gifts. The shop is bright and cheery and merchandised spectacularly. Your eyes can't take it all in and you feel the need to explore every nook and cranny of this boutique. There are many areas within this shop for jewelry, handbags, shoes, dish towels, beach tees, clothing, soaps, hand creams, placards and signs and so much more. I personally bought really cute sneakers, a soft Ocean Isle Beach sweatshirt and a bright fuchsia top. There were other things I wanted, but I just had to stop myself. The Mermaid Cove Boutique was so much that I was getting carried away. It's such a happy place. Go see for yourself. There are two other Mermaid Cove Boutiques. Check out their other stores in Oak Island and Surf City. Enjoy!

The Southern Charm Company is a little gem of a store located in a repurposed house just off Main…read moreSt. in Shallotte. Just like its name, it's a charming store with a wide variety of women's clothing, and home decor items, including farmhouse chic, beachy, and traditional. Staff are attentive and welcoming but not intrusive. The displays are enchanting, often renewed, and I love to visit just to relax and explore what they are selling. It's a tranquil place and I always find something special there. Their selection of artificial flowers are excellent quality and look amazingly real. I kept having to touch them to confirm they weren't! I learned that the staff will also create custom arrangements or wreaths by request. Their clothing is "boutique" style, and fairly priced. I was pleased to see they have a wide variety of sizes and unlike similar stores (ex., J Huffman) they have a good selection of plus sizes too. if you're looking for cute decor or unique women's clothing, stop by The Southern Charm Company.

Cool and overcast in Myrtle beach so I decided on a road trip and stumbled on the adorable store!…read more Great decor....lots of upscale choices. Cute and unique womens clothing, shoes and jewelry....also some clothes and gifts for babies and children. Thoroughly charming....found a few treasures to bring home!

Lighthouse Gifts is the only place on the causeway to get the coveted Holden Beach Turtle Watch…read moreshirts, available in either short or long-sleeves, with sizes up to 3X. My recommendation - check out this place in the offseason while they're still open. The shop itself is quite cozy, and beach apparel and accessories fill every nook and cranny. If the small parking lot looks full, be prepared for a cramped interior and long lines at the register. Service is efficient and helpful, which moves that register line along quickly. If you're visiting, this is a great spot to support local business, and score a 2022 Kemp's Ridley turtle watch shirt.

Cute gift shop where you can get the Holden Beach Turtle Watch shirts, as well as pretty much…read moreanything else you're looking for in the way of souvenirs, towels, HB shirts, and gifts. The person working there was very friendly and took a couple of minutes to get to know me as I was paying--such southern hospitality! We'll definitely stop in when we're back next year!

I love Island Breeze although I have not been there for 4-5 years. At that time, they had really…read morecute and unique items. They have more than just clothing - unique gift items, too.

Most amazing boutique. The staff goes above and beyond to assist each client. They will learn your…read moretaste and provide you with beautiful outfits. They follow up and provide top notch service.

As we were heading towards lunch in Calabash, we got sidetracked when we saw a sign for 'fine…read moreconsignment'. My wife stopped in, interacted with the friendly owner/proprietor and bought a couple of accessories to remember our visit.

We (my Fiancée, my sister, and I) walked in and were greeted by a woman (not sure if it was…read more"Nell"). She immediately told us that it was a high end lady's consignment shop and told my fiancée which items were on sale and that there was a lounge chair in the back for men. She then asked us if we had any questions and I said yes and asked if there was a rest room. There was a delay and then she replied yes but it's for customers. My fiancée and I were both puzzled and offended. Were the three of us not customers (or potential customers)? And cannot a man shop for a gift for a female? We cut our visit short and spent our money elsewhere. We will share our experience with our friends and neighbors.

Finally a boutique in our area that has cute style with unmatched prices! I no longer have to drive…read moreinto Myrtle Beach or Wilmington to find apparel that matches my style! The owner is such a sweet individual! She greets everyone that walks into her store and makes a point to ask you how your day is and if she can help you look for something special. She cares about her customers and their experience. It's more than just a boutique. If you're ever in Sunset Beach, mosey your way over to Emerald Grace Boutique. You'll find gorgeous, affordable apparel and accessories and the friendly face of the owner offering a smile! Trust me, you don't want to miss this place. It's exactly what our little town needed!

First of all, I could not be more complimentary of the kind staff at this store. The shop owner…read morealways has a warm and welcoming smile and is eager to assist in any way possible. I appreciate the genuineness and honesty, especially when it comes to feedback when trying on clothes. Come on ladies, it's really nice to have a second opinion when it comes to how clothing looks on you, and I have never been coaxed into buying anything that didn't compliment me. The clothing here is high quality and I love the selection of tops! I have an obsession with blouses that don't cling to the midsection and this boutique has the best inventory by far! Pair any top with a pair of KanCan jeans (sold at Emerald Grace as well) and you have yourself the cutest outfit, whether it be for work or going out! Seriously... I REGULARLY wear my purchases to the office and then switch out some accessories prior to going out with friends. The versatile clothing allows for me to have that easy of a transition. Be sure to check out the jewelry section too! Whether you like statement pieces or minimalist looks, the accessories are my personal guilty pleasure and tie together all of my Emerald Grace looks. Obsessed with this boutique is an understatement. Half of my wardrobe is from here. I'd give it a million thumbs up if possible. Stop by, you will not be disappointed. Update about COVID-19: Shopping at EG has continued to be relaxing in the wake of this pandemic. When you enter you are greeted with hand sanitizer and a brief message regarding their COVID-19 policies. There are arrows throughout the store regarding the flow of shopping traffic, only one person is allowed at the register at a time, clothing try-ons (as well as the dressing room) are disinfected prior to returning to the sales floor, and there are limitations with returns to ensure the safety of future shoppers. I enjoyed being able to shop leisurely and have a relaxing retail therapy session while also knowing that the current pandemic is being taken seriously and my safety was a top priority.

I absolutely truly love stopping and shopping at this store, They have the coolest selection of…read moreunique clothes and also vintage home collection decorations!! I've purchased several one of a kind items. The owner and the employees are so kind and friendly and truly want to shopping experience to be fun!! Highly recommend