I love this place! I first went because I had a big scar on my arm...Britney has tinted the skin so that the white-ish big scar is the same color as the rest of my arm, so it doesn't show. Big deal for me.... I had stopped wearing sleeveless tops because the scar made me so self conscious. Then.... I asked about permanent makeup. Eyeliner and lipstick. Britney did her magic on the eyes and lips about a month ago and the results are outstanding. She got the exact right color/tint that we discussed. The healing process has been exactly what was explained. Highly recommended! read more

I have been traveling from Los Angeles to Scottsdale for many years to have Anita at Permanent Effects do my permanent makeup. Lips, brows, eyeliner. I highly recommend Permanent Effects for Beautiful, pain free makeup! The best part is looking pretty when I wake up read more

I had the good fortune to find the professionals at Permanent Effects when I was researching permanent make-up. Like everyone, I was very nervous about tattooing my eyebrows, so I was especially diligent in my research! I'm so happy that I found Britney! She did PERFECT work. The color and symmetry are on point, and she listened and worked very hard to achieve the shape that I envisioned! I am so happy with my result! I highly recommend! read more

Permanent makeup is a huge decision and I could not be happier that I chose Permanent Effects. Britney was kind and patient throughout the whole process and she is an amazing artist. She guided me through the eyebrow tattoos so professionally they look amazing and the whole experience has been life changing in the best possible way! I highly recommend Permanent Effects! read more

Britney completed 2 brow treatments for me as my eyebrow hairs have diminished over time. She is so kind and gentle and the atmosphere at Permanent Effects is very welcoming. My eyebrows look great and natural, plus I can leave the house without feeling like I need to use a brow pencil. Highly recommend! read more

I've been going to Permanent Effects since 2014 and love Britney's work. When I knew I wanted to have my brows done, I asked my dermatologist (Dr. Brenda LaTowsky) who she recommended and that's how I found Permanent Effects. I've had several wonderful sessions with Britney over the years. She's so careful and makes sure you agree with the look she is proposing. Her work is impeccably done and the quality of the inks they use are superior, with rich tones. I started with my eyebrows and a little later added eyeliner. I love the look! I always return to Britney for my touch ups and won't go anywhere else. Very highly recommend! read more

Looking for hairline micro blading. I was rejected as a client, based on texted photos, because Brittany said she couldn't match my blond/light brown hair color. Suggested I go somewhere else. Baby crying in the background. Is this really a business? read more

I just left Permanent Effects after my first Plasma Pen experience. No pain. Looks worse than it is. Anita and Holly are magicians and I appreciate their skill. I'm looking forward to the results. Knowing Anita's work very well after permanent makeup on eyebrows, eyeliner, and lips for @20 years, I'm certain I will be very pleased! Thank you, Ladies! You're the best read more

Permanent Effects - Plasma Pen on cheeks - Permanent Makeup Near Me - Scottsdale, Arizona

omg, free after using make-up for years. anita was outstanding. i would strongly suggest you take yourself to her studio. arlene f. read more

Came back here for another SMP. Amazing customer service, very cost effective, I would STRONGLY recommend to anyone looking for SMP or scar camouflage. Britney is awesome! read more

I absolutely adore Anita and her permanent effects dream team! I have been seeing her for the last five years and really enjoy their work and passion for beautiful aesthetics. Anita is a professional who's been in the industry for 35+ years. I highly recommend you visit permanent effects for permanent make-up and more. read more

The best thing I ever did for my appearance was to go to Anita at Permanent make-up. The eyeliner is subtle but defining. Eyebrows, too. It's wonderful to wake up needing only mascara and foundation. Recovery took just a few hours. Best $500 I ever spent. If you've ever spent the night on an airplane, woken up and removed the eyeshade and tried to repair your appearance, make an appointment with Permanent Make-up. You'll wake up looking like you did when you boarded. Yeah, Anita. Permanent makeup is the best thing you can do for your appearance. read more

Ohhh, I wish I'd of done this year's ago!! Thank you Anita Smith!! I'm a basic kinda gal. I lost most of my eyebrows due to hypothyroidism. (Yep. Listen to your doc!!) I was so afraid to get my eyebrows done but was desperate. After a very strong recommendation, I went for a consultation with Anita Smith (owner). You instantly feel comfortable with Anita. I now have beautiful eyebrows and feel so much better when I look in the mirror. Thank you Anita!! read more

They take such great care of you and I've had this done in the past. These guys are as pain free as you can be!!' For that they get 5 stars. Their service is wonderful! 5 stars and their artistry is amazing 5 stars! Good job everyone. Please comment and follow me for more reviews! I would love to have you! read more

I want to start off by saying I got my eyebrows done by Anita and I couldn't be happier! As someone who is very fair and has over plucked all these years, and spent at LEAST 30 minutes putting on eyebrows everyday, so I knew I was a good candidate for this. I called for a consultation and they got me in that week. Brittany did a wonderful job of analyzing exactly what kind of tattooing I would need with Anita's input. Three weeks later I'm in the chair getting prepped for tattooing... surprisingly not nervous at all. All my questions were answered and I felt 100% comfortable. The results were even better than I had hoped! I get compliments on the daily and I am eternally grateful for the burden that has been lifted off my shoulders! Thank you so much Anita! sidenote (and probably a given): Aftercare is SO important. Don't take shortcuts or get lazy! read more

To achieve a beautiful result with permanent makeup, you need an artist's eye, a practiced technique and superior product. The professionals at Permanent Effects check all of those boxes and more. I can't recommend this practice enough. If you've considered it, do not go anywhere else, do not buy a Groupon! This is your face and it deserves the BEST. It deserves Permanent Effects. read more

If you are looking for a true professional, go to Anita Smith. She was precise and meticulous in doing my brows, eyeliner and lips. The procedures are painless due to the great numbing cream she uses. I had these areas done previously by another person. The procedures were painful, the color faded quickly and there was a large additional cost for a touch up. Anita includes a 4 week touch in her fees which were half what the other person charged to begin with. She is a pro at mixing color. She listens intently and answers every question. I am so pleased with the natural results that make me feel so good about the way I look. read more

I had the plasma pen treatment done by Britney at Permanent Effects. First off I have to say how professional and nice Britney, Anita and their staff are. Their boutique is beautiful, clean and professional. Britney was so knowledgeable and informative, I felt like she treated me like a trusted friend and not that she was trying to sell anything. She has a keen eye for the work they do and is very talented. I had the plasma pen spray and targeted my 'elevens' (frown wrinkles between the eyes) and a few other areas. Britney took her time and made sure every step of the way that I was comfortable and informed. I am so pleased with my results! I have gotten so many compliments and referred so many people to Permanent Effects. People really noticed how amazing my skin looked after the healing process. My elevens were pretty much gone completely, the all over texture and coloring, even months after is such a huge improvement. I am beyond thrilled with my results. In consulting me on other areas Britney noted that this treatment could help a large scar I have that I thought there was no hope for. I am so excited to go back and have more areas done with the plasma pen and to get some of the permanent makeup done. It was a wonderful experience all around. I highly recommend it. read more

Brittany is amazing and I feel completely safe in her care. She does great work and I recommend without hesitation!!

Anita is the best in town for permanent makeup She did my lips 20 years ago and I haven't purchased or worn lipstick since. I have had touch ups as recommended and my lips look so natural and just the right color. When I go to the dentist they always ask me to remove my lipstick . Last year she did my eyebrows and again they are natural and the perfect shape and color. Anita is highly skilled and excellent!!!!! read more

For some reason I lost my eyebrows when I reached middle age and really missed them. I checked Youtube and the reviews and chose Anita at make-up Masters. Anita was great! Getting tatooed eyebrows was totally painless, in fact it was kind of relaxing. She was able to suggest the perfect brow shape for me and the perfect color for my skin tone. I left there with the most perfect brows possible. I would never go anywhere else for permanent make up. read more

Anita is simply amazing and has an eye for perfection like no other. My brows were previously done years ago and were never even and turned pink not to long after being done. Anita re shaped them, took out the pink and they look absolutely amazing now. Thank you so much Anita! read more

My process with SMP was amazing and smooth. Britney did a phenomenal job. She made me feel comfortable throughout all my sessions. Provided her perspective on things and gave me the look I was looking for. Her service is great and she is great at what she does! read more

Great place to go for permanent makeup! Anita and Britney are both amazing, so nice and they did a great job. They are both so helpful and accommodating. I felt that they went and above and beyond for me and they made the process very comfortable. Will always recommend them! read more

This is the second time I have used Anita Smith for permanent make-up. I had a touch-up on my eye-liner and my full lips done for the very first time this week. Anita is an absolute ARTIST. She took 4 hours to do both eyes and lips and was VERY meticulous. She listens to what you want and what outcome you are trying to achieve. Her price includes a touch-up 3 to 4 weeks later. She is virtually pain-free, as she has physician obtained numbing creams. A word of advice, do NOT be afraid to go too bright on your lips, as they will fade a bit over 3 weeks. That first look in the mirror can be a bit intimidating, but, once the color settles, you will love it. This woman has a very steady hand and has never made a mistake on my permanent make-up. read more

Ann changed my life! I wanted permanent makeup for a long time. I hate needles and had such anxiety over getting my permanent makeup done. When I don't wear makeup people start asking me if I am sick! I wanted to get eyeliner and my lips done so I wouldn't look so washed out & sick if I didn't feel like putting on makeup. Anna put my fear and anxiety at ease. She did my full lips and my eyeliner. It looks AMAZING! I get so many compliments from people! If you haven't had your full lips done do it! I promise, you won't regret it! I love my eyeliner too! Anna is a great artist with amazing attention to detail. This is your face! Please pay the money and go to somebody w/skill and great reputation! This is her passion! I know somebody that went to a cheap nail salon to get hers done cause it was cheaper let's just say you get what you pay for! Don't go cheap, this is your face! Go w/the best right here, Anna will take care of you! read more

I am in LOVE with my permanent eyebrows and eyeliner!!! Britney (and her mom) are an amazing duo who make the experience enjoyable! It was my first time doing this and I was s little nervous. But, Britney was so professional, artistic and so focused on getting it perfect!!! Having eyebrows when I wake up in the morning? Fabulous! And, for the eyeliner I wanted more of a subtle smudge line. It's SO perfect! You don't really see it but it's made a huge difference in defining my eyes. Thank you, Britney!!'n read more

I'm new to the area and was anxious to find someone to do a touch up for my eyebrows. I didn't have a referral, but what I did have was Yelp. Without Yelp I wouldn't have found Permanent Effects. I had my eyebrows touched up today with Brittany. She is INCREDIBLE! She really took her time and explained every step of the way. I can't adequately explain enough how much I enjoyed this experience!! I will go back again soon to get my eyelids touched up and I have zero anxiety to have this done. Brittany is THE BEST!!!! read more

Thanks to hoshimotos I lost most of my eye brows years ago. I had my eye brows and eye liner done years ago by another artist which was good at the time. Needing a touch up I came here after seeing a friends eye brows done by Britney. The first time I went I only had my eye brows done. They were so fabulous when I went for my second appointment I had my eye liner done as well. My eye brows couldn't be a better shape and look so natural. My eye liner looks terrific as well. While Britney did a fabulous job I saw the work of Anita as well on others which was great too. Yes the place is clean and you feel relaxed immediately. Of course they take the time to explain everything and let you ask away but what makes them the ones you should choose is their ATISTIC abilities! Loving Britney's work every time I look in the mirror. It's your face that you and everyone sees, if your looking to make mornings easier or improve your look they definitely are the ones to turn to. read more

Wow! Wow! Wow! Just did my brows with Anita and I'm delighted. She's a true artist and a consummate professional all rolled up into her sweet self. Can't wait for round 2. read more

I went to see Britney at Permanent Makeup Masters to address the possibility of having scalp micropigmentation done. As a male with thinning hair, I decided to shave my head several years ago. The problem was, even when shaving my head, there was an evident variation between where hair still grew and where it didn't. When I first shaved my head, I had looked into the possibility of scalp micropigmentation (replicating the appearance of hair follicles via a tattooing process), but what I was seeing left me leery. At the time, it didn't seem the process had been refined enough to instill confidence that I'd I'd end up with a lasting, natural looking result. A friend pointed me toward Permanent Makeup Masters and I'm so thankful she did. Both Britney and Anita are remarkable in their knowledge of precision tattoo work and are on the cutting edge of the latest techniques in not only permanent makeup, but also the very exciting field of scalp micropigmentation. The technique they use is leaps and bounds beyond anything I've seen before. The needles are extremely fine, the pigments are top-notch and the technical expertise is first rate. I decided to move ahead with the process. Britney was so thorough in explaining how the procedure would work. We discussed things like color, density and what I ultimately hoped to achieve. She was wonderfully patient and completely understanding in addressing all of my questions and concerns. During our first session, she explained she would take a very conservative approach which was brilliant because it gave me an opportunity to adapt to my new and improved look and also offer input moving forward. The result is nothing short of stunning. My wife marvels at the fact that there is virtually no difference in appearance between my own hair follicles and the ones that Britney so perfectly recreated. Having endured years of anxiety over thinning hair, I literally welled up with emotion as I saw this amazing transformation. It's taken years off of my appearance and given me a newfound confidence...I swear, I even feel younger! For anyone, man or woman, dealing with thinning hair, I would urge you to visit Permanent Makeup Masters and see what they can do for you. These ladies are compassionate and so dedicated to their craft. You'll be in great hands. read more

Anita is THE BEST!!! I cannot say enough great things about her and her office! :) If you've ever considered permanent makeup, you must see her! She is really gifted at what she does. Very meticulous and thorough! She has true integrity and really cares that she does her work the very best that it can be. She custom mixes her own colors and is so accurate. She listens to everything you have to say and makes you feel so comfortable. Her office is beautiful and immaculate too. She did my first eyebrow tattoo many years ago, and I was super pleased. When I needed a touch up, I was wrongly lured by a Groupon to someone else. Never again. The other person's work faded completely within a few months! Believe me, I'm a Permanent Makeup Masters client for life! I have returned to Anita now again for my eyebrows, and I will never go anywhere else! Her work lasts, and she is more than worth every penny! If I could give her more than 5 stars, I would! Best permanent makeup artist around! Thank you, Anita!!! :) read more

I have had my full face done by Anita Smith, and can not say enough wonderful things about her and her beautiful work. She is always professional, pleasant and informative. She easily set my mind to ease about the process and the amount of pain I may experience. I must say it is virtually pain free and the results amazing! I get so many compliments from friends and family and I strongly reccomend her to anyone looking for professional quality permenant make up. read more

Anita did a fantastic job on my eyebrows! She is a perfectionist, and makes you feel so very comfortable. It truly was a relaxing experience, with very minor discomfort. I am just thrilled with the results, and with the time I now save not having to draw in my brows, no more accidentally wiping them off midday, and they ALWAYS look great! Thank you so much Anitia! ...Joanne read more

Anita Smith did my eyebrows in December of 2014. I chose her to do them because she was recommended by somebody to me. I thought I was going to get a great job but it was the contrary. The first time I had them done by her were so uneven and the color was so mess up. One was darker than the other. I thought they were going to get better in the touch up but they didn't. I was so disappointed because I was expecting better results. And on top of that she is not cheap. She charges a lot and that is why I was expecting a better job from her. I had to go to another place so that they could get fixed and got much better results. I definitely would not recommend her to anybody. read more

After my total happiness with my eyeliner, I asked Anita to have a look at my lips. I had to have a biopsy on my lower lip a couple of years ago. A small amount of the lips color (it looked like a major dent to me) was permanently gone.I also have a "crooked" smile. As the years have gone by, the shape of one side of my mouth (again, it looked monumental to me!) looked smaller than the other. I've seen women do crazy things to their lips and have stayed away from anything that would permanently effect mine-until now. Anita took great pains to see that the spot would take and hold the color. Going as far as "testing" it a couple of times when I was having my lashes done. It did, and I went ahead with the appointment. She was able to recreate the normal lip line on the other side, and it looks just right. Being interested in a natural look, the color was just what I wanted. I couldn't be happier, my lips look wonderful 24-7 and Permanent Makeup Masters has my undying gratitude! read more