Specialties
Paddle Diva is dedicated to making stand up paddling, or SUP, accessible to all women, regardless of age, size or athletic ability. We offer terrific SUP lessons for women and are located on the East End of Long Island, NY, servicing the Hamptons and Montauk, Sag Harbor, and the North Fork.
Founded by Gina Bradley in the summer of 2009, Paddle Diva was started on the premise that women are underserved in SUP market. Motivated by her own passion for stand up paddling, Gina started out teaching women in East Hampton, Long Island, and listening to what they wanted from the sport -- and more importantly, from themselves: their bodies, their careers, their hopes for their children and the world around them. Conquering a sport like stand up paddle boarding highlights what a woman can do when she puts her mind to it. Through our leadership and SUP classes, we have helped hundreds of women surpass their own expectations on the water and have encouraged them to commit to their own personal fitness programs.
History
Established in 2009.
Paddle Diva was born when founder Gina Bradley first stepped on a paddle board and immediately thought: This is a great sport and needs to be made accessible and easy to learn. Hence Paddle Diva and The Paddle Diva Teaching Method to Successful Stand Up Paddling!
Meet the Business Owner: Gina B.
Gina Bradley is the Founder and CEO of Paddle Diva, which was created in 2009 in East Hampton, NY. It is based on the premise that Stand-Up Paddleboarding (SUP) is a way to get in shape and have a great experience on the water while offering a special mind-body connection. Originally Paddle Diva identified women as a target market, and the brand quickly became well known in the Hamptons and beyond. She also marketed it to men and children, making the sport accessible and family oriented, thus furthering the brand's reach.
Gina began her career as a marketing professional and brand creator for large advertising agencies in New York City. As a fitness instructor, a professional windsurfer, surfer, and PADI certified Scuba Instructor, Gina became motivated by her love for the water to found Paddle Dive from her home in East Hampton. Soon Paddle Diva became a highly sought after brand in The Hamptons, Montauk and Rincon, Puerto Rico, with a nationwide rollout and Licensing effort in