After walking by several times and never stopping in, when I finally did I had a really pleasant experience. The store itself is beautiful and the proprietor has done a fantastic job with the buying. The selection of women's clothes is nice, but the men's section is what really sets this place apart. If you're looking for a nice suit or something dressier and you'd like to set yourself apart from the Captain's Quarters crowd, this is definitely the place to go.
A gentleman I'm assuming is the owner was very helpful and nice, although a bit stand-offish when we came in.
I'm really happy to see something in Traverse that caters to men and doesn't subscribe to the Ed Hardy via Jersey Shore aesthetic. Just very tasteful, very beautiful clothes.
I will say, this place is by no means cheap and I also kind of worry about its future. I think the reason places like Cali's or What to Wear are so successful is because while you can get the super nice, expensive stuff, you can also find reasonably priced items that the average T.C. native can buy. Not everyone lives on the bay or drives an MG and unless you broaden your appeal a bit, you're done for. No matter how far along Traverse may be as a town, it is still not New York or Chicago or, even, Grand Rapids, to be honest. Not by a long shot.
Ultimately--do check this place out if you haven't. I, for one, hope this place is around for a long time! read more