Specialties
At Optimize Bookkeeping, we help small business owners across Southern California and throughout the U.S. feel confident in their finances with clean, accurate books and clear, actionable insights - all for a transparent flat monthly rate.
Whether you’re catching up on overdue books, need better reporting, or just want a more streamlined system, we tailor our services to fit your business. Our clients range from solopreneurs to growing teams across a variety of industries, including real estate, nonprofits, and service providers.
We specialize in businesses that don’t need a full-time accountant but still want reliable, high-level support. Services include:
- Weekly bookkeeping & monthly reporting
- Custom financial reports & dashboards
- Cash flow forecasting & budgeting
- QuickBooks Online setup, cleanup, and support
- Flat-rate pricing, no surprises.
We offer fully remote services nationwide and also work locally with businesses in San Juan Capistrano, Dana Point, San Clemente, and the greater Orange County area.
History
Established in 2024.
Optimize Bookkeeping was founded by Kimberly Jagels in 2024, after more than a decade of hands-on experience in bookkeeping and accounting. Kimberly built her career working with small businesses and startups, and later served as a Senior Accountant in the tech industry, where she developed a reputation for accuracy, reliability, and clear financial communication.
After seeing how many small business owners struggled with messy books, unclear financials, and a lack of proactive support, Kimberly launched Optimize Bookkeeping to fill that gap. Her goal was to create a firm that delivered high-quality bookkeeping, insightful reporting, and flat-rate transparency - without the complexity or overhead of a full-time hire.
Today, Optimize Bookkeeping supports clients throughout Southern California and across the U.S., helping business owners feel confident in their numbers and equipped to make smart decisions.
Meet the Business Owner: Kimberly J.
Hi, I’m Kimberly - founder of Optimize Bookkeeping. I hold a Master’s in Accounting and have years of experience managing financials for startups and small businesses.
I started this firm to help business owners who want better numbers, more clarity, and fewer headaches. Whether you’re in California or working with us from across the country, my goal is to be your trusted financial partner - someone you can rely on not just for clean books, but for insights that help you grow.
I love working with entrepreneurs who are passionate about what they do. Let’s get your books organized, your systems streamlined, and your financials working for you - not against you.
- Kimberly
Founder, Optimize Bookkeeping