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    Old Variety Store

    5.0 (3 reviews)

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    17 years ago

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    15 years ago

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    12 years ago

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    Laughing Bear

    Laughing Bear

    (5 reviews)

    $$

    Love the bear. Beautiful prints in happy colors. One of my best dresses from this store my…read morefriends have nicknamed "The Paradise dress" because of the tropical retro forties print and contrasting ruffled skirt. Fun, flirty, and just the right touch of island for Vineyard events. My favorite purchase is a circular full length black heavy rayon skirt from Morrocco with a matching top that has drop sleeves. The skirt has buttons so you can hitch up one side to show a bit of leg if you are so inclined. Then there is the red rayon dress with bright fruit print that lifts my spirits whenever I ransack my closet. A stunning scarf/stole also made its way into my closet, the buffy beige color and gold embroidered edge make it dressy enough for evening. Laughing Bear has the best clothes and gets the last laugh for good prices and friendly salespeople.

    What a charming store!!! For years, this beautiful, uber-feminine store has provided something to…read moreMartha's Vineyard that the island is otherwise mostly lacking: dressy, reasonably priced, modern-styled clothing and lovely non-frumpy costume jewelry. The women who work here are friendly, helpful, and always happy to chat! They carry some PLUS SIZES, which are hard to find on this island, and a lot of their cute styles also run a little on the larger side, which is nice for those of us who are in the in-between XL and plus-sizes on top. This is one of the few stores I always make a point to visit while on MV!

    Reel Island - Back of store near the dressing rooms and full size mirror.

    Reel Island

    (3 reviews)

    Wayne Charles was super helpful and a total rockstar owner of this awesome establishment. My…read morepartner is obsessed with his wicked shirt featuring a gorgeous swordfish print on the back. I've got to post a picture of the shirt since my partner wants to show off how ridiculously good it looks on him.

    Ahhhh, so you all ONLY know about Oak Bluffs? What... if I was to tell you that... this isn't their…read moreONLY EPIC STORE...? I, met one of the owners, Avi (a long time ago- their first season on KENNEBEC AVENUE- in Oak Bluffs; near the Madison Inn). And now.... 1. OAK BLUFFS, MA - 145 CIRCUIT AVENUE 2. FALMOUTH, MA - 153 MAIN STREET 3. HYANNIS, MA - 349 MAIN STREET AND... NEWEST MEMBER OF THE FAMILY- 4. OSTERVILLE, MA - 866 MAIN STREET "KEEP IT REEL" Each store has been uniquely curated to their locations. With selections for literally EVERYONE!! I wish I was joking about the last statement! Literally everyone!! The owners Avi and Kaitlyn (who I had the pleasure of finally meeting after a gazillion years) are a wonderful family unit (certain there are other members of this great store, haven't met officially). THEY ARE KILLING IT!!!! Avi and Kaitlyn have invited my work ethic into their FAMILY circle (and their employees - ** shout out to Nate (Martha's Vineyard & OSTERVILLE, MA and Crystal - Falmouth store Manager!!***) are also curated and trained for different locations, as well - they are ALL SPECTACULAR) at their FALMOUTH location with flexibility for my schedule (#2 dog walk of the day). With much gratitude! Thus far, their team (which now I am a part of) are knowledgeable, forward thinking, casual, pleasant and super happy people! It is a pleasure so far! PLEASE, excuse the current photos that may seem blurry - YELP would only let me do 12second video- these pics are from the rest of the video.

    Old Variety Store - fashion - Updated May 2026

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