Until about a month ago I never knew this store existed. It's been in Ely for a little while now. I…read morestopped in here with some coworkers on a Friday afternoon. Really to just browse, but I did leave with a few Christmas gifts. Very nice boutique. Well-curated with fun things from clothing and accessories to cute hostess gifts, some home decor and kitchen items. Unique things like the cactus shaped earrings and IPA beer scented soap I picked up. Prices are moderate; not any more or less than you might see at a mall. Recommend if you're in the area!

Very neat little boutique in the heart of Ely which opened in May 2016…read more On a moonlight bike ride from Cedar Rapids we noticed the lights were on in this little shop across the street from the local bar. The gentleman owner was keeping the store open after hours when he saw the large group of bike riders milling about at Odie's. Well, that garnered him at least two sales. Many small stores in small towns such as Ely look the part of someone just trying to follow their dream, with little preparation and know-how, but this shop is different. It is well decorated, with careful thought as to how merchandise should be displayed. It is not a bare bones, quickly thrown together place, ala those that are just open for the Christmas season. You know the type. They have a nice selection of clothes geared to Hawkeye fans, Cyclone fans, and bike riders as well. The clothes for cyclists are not biking clothes, rather normal shirts, etc with a cycling motif. They also had merchandise very suitable for baby showers. We made a return trip two days later to pick up a U of I jacket that my wife liked, and the woman on duty was very nice. All in all, a very nice addition to Ely.