Love Panchos oh so much! It's been in Pismo my entire life and it's so nostalgic that I get to…read morevisit every-time I come to my hometown again. The staff is phenomenal and always happy to help. They have the best variety of clothes for all sizes and ages, souvenirs, skate boards and beyond. The prices are more than reasonable given this prime location to the pier and tourists. Forever a Pancho's fan!

Went to my favorite surf shop and gear store on the pier. Great customer Service, products, very…read moreclean n well organized and a dynamic team of managers and specialist with both a women's side, fitting rooms mens n kids side with skate boards, surf boards, wet suits, etc. the value of skills, knowledge and service is top notch!!!

If I could give this place a 0 star review I would. I came into the store the other day trying to…read morebuy a wetsuit and Danielle was the one who was helping me at first yet she knew absolutely nothing about wetsuits. I myself have been surfing for 15yrs and had to actually teach her about the product I was trying to buy and she told me she was the assistant manager! Luckily another employee Angel stepped in and was able to find exactly what I wanted but even with that you could visibly tell the first employee was upset that he came and helped me after she did. You could feel the tension and awkwardness from her being upset and from that alone I will not be shopping at this location anymore.

Just stopped by to shop for father's day gifts, and the sales were super impressive! Colors were…read morecool and summery, and I was expecting the customer service to match. However, upon checking out, the cashier was very short and unhelpful, and seemed like he wanted us out of there. We will not be supporting this O'neill location, as this is not the first time we have experienced this kind of treatment.

We love Esteem! We go to Pismo often and Esteem is our…read morefavorite surf shop. I got my wetsuit there years ago and we rent wetsuits for my kids every time we visit. Their selection of items, the coffee bar and the hospitality is amazing.

This was a very cool shop. Lots of trending clothes, including beachwear. Love the vibe in here and…read morethe decorations. Don't overlook it. It's off the main road, but just a couple minutes away on your walk around. There is a cute little coffee area that we want to try out next time. I did pick up a T-shirt and a hat.

Stu and Ally are just the BEST!!! Family owned local shop…read morewith really cool stuff, Stu hooked me up today with a used board thx man!

This is a must visit surf shop ! Stu the owner is awesome' great surf instructor & if ya looking…read morefor some Shell Beach swag you will -Find it here ! See ya at the beach Yoya !

We had a fantastic time kayaking with Bill and would do it again in a heartbeat with Pismo Beach…read moreSurf Shop. A couple of clarifications for questions we had before the trip: - We have kayaked a lot before and were not sure if we needed a guide or could just rent kayaks. Have a guide is well worth it in this area. Lots of hidden caves and beaches and harbor seal hangout spots that only a local guide would know. So worth it to pay for the tour rather than renting on your own. Bill is really knowledgeable and super chill. Highly recommend. - You do have to carry kayaks down the stairs from the Shell Beach street to the launching spot on the ocean. I saw some people complaining about this in the reviews. I'm not sure why. Those kayaks can't fly themselves down the beach and it is really no big deal. - We went during low tide so you can't really go in the caves...but honestly we didn't miss it because everything else was so cool and scenic and there was plenty to see. I feel like we went at the perfect time for kayaking with a calm sea and lots of wildlife. However, if kayaking in a cave like area not next to a cave is super important to you, ask when the tide is going to be in to facilitate that. - A wetsuit and booties are key because you will get wet -- either you might flip which is no big deal or you are going to wade in the water at one of the sea glass beach stops to see some cool anemones. Luckily this shop outfits you with some great gear included in the price. - Pismo Beach Surf Shop and Pismo Beach Dive Shop are owned by the same person and are the same shop. I don't know why one has higher ratings than the other but both are excellent because they are the same place.

I strongly advise families to look elsewhere. We rented bikes that were visibly rusted and in clear…read moredisrepair. The pedaling was labored, and the chain on our family bike popped off not once, but twice, leaving us stranded in traffic. This wasn't just an inconvenience--it was a safety hazard. We returned the bikes early, and the owner's response was shockingly dismissive. She said a quick "sorry" and then literally went inside and hid, refusing to speak with us or offer any refund. An appalling lack of customer care.

Bought a Moondoggies Tshirt for about $28 and after washing it one time, the collar puckered and…read morelooked like crap. Clearly not made properly since others were fine. Contacted store and they refused to refund or exchange the defective shirt. Beware. Really poor customer service.

I've probably had more Moondoggies sweatshirts in my life than any other brand. It's kind of a…read moretradition to pick one up each time I visit. Sometimes I have too many still in rotation so I'll pick up a shirt or hat. I purchased my fair share of sunglasses and flip-flops as well, but the sweatshirts are definitely the best. Perfect beach ware for colder Pismo nights. The guys that work here are mixed. Some are incredibly friendly and helpful and others are kind of rude brah types. I get what I come for either way so it doesn't really matter. As other reviews have mentioned, they make great gifts as well. Even if the person you're giving the sweatshirt to doesn't know what the heck Moondoggies is, more likely than not they'll enjoy the sweatshirt. They have some great designs and they're very comfy Good product and great location if you're going to the beach.

Very cool shop that had everything I needed to setup a Roskopp 1, including rails & tail bone. They…read morehad everything I needed in stock, which is a big plus. The guys knew how to grip it and mount the rails & tail bone, just like how shops in the 80's did it. Customer service was excellent. I come up here every couple months and will be sure to stop by again. Bottom line: if you need a skateboard, go here. They'll have what you need at a fair price.

This place has been there for a long time. I was passing by and saw a cute lightweight jacket in…read morethe window. Of course, even though very warm, I had to try it on. Then I was sold, so different.. Also while there I bought one of my grandsons a tee shirt, on sale, so nice. The guy helping me was very friendly and I have to remember to come back. Prices are what is the normal these days.

Michael was great! Very helpful and went out of his way!…read more We went last week and got lots of stuff. See ya soon!

If you want some souvenirs & tchotchkes, this is your place. There is a lot to look at--clothing,…read moredecor, toys, & more randomness. The space is filled, & with other tourists it made for limited movement in spots, but it was maintained & pretty organized. We found a cute kids tee, but couldn't find the size we needed for a tank top or sweatshirt. I was able to get a staff member to help with reaching items hung high on the wall. They have different personalized name items, & I like the style & quality of the one we picked out.

Glad this place hasn't gone anywhere. Always a good selection of good surf and skate. I recently…read morehad my Olukai flip flops stolen so I decided to swing by and get some new Rainbows to replace. Staff was super friendly even with my toddler along running amok. Good selection of sandals, shorts and shirts for a toddler too! The woman behind the counter was great and offered my daughter a sticker and to clip the tag off of my new Rainbows so I could start breaking them in immediately. Prices as expected which is always nice.

Wore a wavelengths shirt 1 time and the shirt had a hole in the sleeve that I noticed. Would not…read morelet me exchange a shirt with a receipt that was less than month old only offered a credit so I had to buy something else. I will be taking my business to other local shops in the future.