Ice cream and waffle cones are great! Do yourself a favor and skip the rancid candied peanuts; they…read moreruined my experience. Better quality control needed on those.

Great ice cream place. I got the coffee ice cream and it was amazing. Great customer service and…read morethe shop is located in a good spot. It had a great ambiance. The only down side was the spoon was small. Overall, great ice cream place!

This place doesn't disappoint! Passing through town again and stopped in for round 2 with the…read moreChicken Fried Chicken. Food was better than the first go-around, and the first go-around got two thumbs up. Service was great as always. Love the old country diner vibe.

exquisite. superb. divine. amazing food, excellent service,…read moresuch a cute diner. i'm pretty sure i'll be dreaming about the coconut crème fried pie & franks hangover burger til i come back. 20/10 highly recommend stopping by, it sure made my day better PS the pics don't do it justice!

This place is absolutely worth the hype. I always want to try everything on the menu because I only…read morego once a year! Staff are friendly, but they get very busy, so wait times are slow. It's super cute inside. You will not be disappointed in any dessert or snack. I love love love all of the options. Everything is definitely shareable too. Huge portions.

Fun little place! The smoothies are great! A little overwhelming, but we will return.read more

Best burger I have had in a while with great service. The fries were cooked to perfectionread more

I love this place, everything about it. Also, it's a 85 yard touchdown pass from my jobsite. A…read moretouch spendy but ... it'd actual food made from actual food. Ice cream made from Cream, not canola oil whipped with sugar. Inflation is about to kick us all in the teeth so get in there asap.

Pure Joy Ice Cream was so necessary on a hot July day…read more This simple, small shop was located across from Basin Spring Park in Eureka Springs, AR. Metered street and lot parking were within a brisk albeit slight uphill walk for us on 7.23.2025. Because our dog was not allowed inside, I trusted my two pre-teens to order with cash. My daughters said the employee was very nice... and fast too! The flavors were just like the name - Pure Joy! They offer items such as Rosemary Peach Ice Cream, Pawpaw Vanilla Bean Ice Cream, Pawpaw Lime Sorbet, Sumac Lemonade, Ozark Eggnog, and Ripe Persimmon Sorbet. My daughters settled for Strawberry Lavender Sorbet and I think Blueberry Buttermilk Ice Cream. I remembered it being a little on the pricey side, then after viewing their Insta page I realized it's probably because the owners travel to Mexico to pick some of their own ingredients. RATING BREAKDOWN Food: 5 | Service: 5 | Ambiance: 5 | Price: 4

Great location! Great design!…read moreBut the best part??? Some of THE MOST UNIQUE ice cream flavors you will ever try! Oh wait, have you have rosemary ice cream with a peach compote swirl? Maybe... a made-from-scratch bourbon caramel mixed into a dark stout ice cream? Orrrrr - a berried lemonade sorbet made black by activated charcoal??? Then you haven't lived!! (J/k... but seriously... you should try it!!) This is Pure Joy's 2nd location. They're still working on the inside as of Oct 2025, so more updates to be enjoyed! But the ICE CREAM?? That's here to stay! And if you'd like to hear a very fun story, ask how they source their vanilla pods from a farm in Mexico, and NOT from a woman named Esperanza!!! lol - seriously. Just ask the owner. He's fabulous - even when we rolled in with a party of seven at 9:55pm, 5 minutes before closing!

Great service! Delicious soft serve! Price is right!! So glad we made the drive! try when you're…read morein town!

Yall! Best burger ever! And they have the biggest ice cream cones. This is a must.. the staff is…read moresuper friendly too!

I got the window slammed in my face when I asked for ketchup for my fries and salt. And the person…read moremade a face at me when i was sitting there waiting for them to open the window again and i finally just drove off.

Nice staff took our order and did fantastic!!!! Driving through the area on the way home and lunch…read morewas desired.... we dined in and the food was piping hot. Our order was accurate and I might return when in the situation of hunger and the girls request this for lunch as they did on this night. I really felt valued with my interaction with the front counter staff They supporting staff were pleasant and smiling....that goes a long way! Only -2 stars for the foreign object that ended up on my sandwich (hair) not mine.... Showed to the manager and she removed all sandwiches off our total bill. $13. Kind of an unfortunate deal as I was excited about the aloha chicken sandwich!!! I ended up no hungry and finished my fries and very berry shake.... (Hair on sandwich pic about the 4 o'clock location of sandwich) She was nice and even complimented my daughter's... So that was neat. Thank you again for being awesome. Respectfully, Bryan Yukon, Oklahoma

Super creamy and delicious. I got vanilla, mixed nut concrete and a cone for my son. Licked clean…read more I will be back.

I will double dip and give this place a great review! The food tastes awesome - they service…read morealmost any flavor of ice cream imaginable and they also have lunch counter Mexican style dishes as well as other treats and eats more akin to American fast food options and pre packaged food options. I've never had a bad visit and always enjoy when I get the chance to go. The team I work with also enjoys going!

The food is all amazing. Been a few times, every single time my family and I order anything it's so…read moregood. The desserts are so good and the drinks. Everyone is very nice and the atmosphere is nice too. Definitely one of our favorite places to eat.

I stopped in for a weekday lunch, and the Branch is such a vibe. We love the upstairs outdoor patio…read moreseating. We sat inside today with a perfect view of the creek. It's located downtown in a great location. Our server was the nicest fella. And our meals were delicious. The menu changed since I had it last, so there were more options. I enjoyed my catfish! And they are great for evening cocktails.

This was my first visit to The Branch and it was a great experience. We arrived prior to Happy Hour…read moreand we ordered the shrimp cocktail, large charcuterie board, and fried mushrooms, along with the blackberry martini and mimosa. Our waiter was very charismatic and was the epitome of patience answering my multitude of questions. The view was gorgeous and you can see the back of the NSU campus from the back glass walled patio. I would definitely recommend.