I'm a man, and shopping for cool clothes when you're a man is hard. "The man" doesn't like to give us cool boutiques like he gives the women-folk. But thankfully, Nich has a whole room dedicated to us three-legged creatures. They carry a decent amount of tee-shirts, jeans, and random clothing accessories. I bought a Heavy Rotation tee-shirt with a cool multicolored design on the front, something like a stagecoach being pulled by some insects drawn in scripty lines. A lot of other designs were fun too, if they only fit right (drats!).
The store is pretty small, though, and yes ladies -- most if the space is still dedicated to y'all :).
Some people might hate how this place carries the same fashion labels as clothing stores in SF, NY, Seattle, etc. Be that as it may, I still like those kinds of clothes, and the buyers at Nich choose a slightly different set of fashions than buyers at other stores. You do get some diversity. read more