Nicole is amazing! she is also all about the health of your hair! she does my daughter's hair extensions and my hair topper because i am fine on the top of my head. Book with her, you will not regret it. read more

Sydney provided a flawless experience. washed, cut, and styled my hair perfectly. She was so attentive and tidy, she "ate and left no crumbs," meaning she was meticulous and left everything spotless. A true professional who combines skill with impeccable care. read more

New Identities - South Shore - Thank you so much Sydney for my wash and styling. Sydney ate and left no crumbs! Sydney was professional and so kind! - Hair Salons Near Me - Riverview, Florida

I had a cut/consult/color appointment with Kota recently and had a phenomenal experience! She was super attentive to what I was wanting and communicated the plan and reasoning behind everything. She also explained what each option would cost/what the maintenance would be like/and what kind of care would be best to support the color, and made sure i understood all of this before making the final decision which I appreciate so much. Kota was also just super friendly and easy to chat with, I genuinely enjoyed spending the day with her while my hair was processing. My hair turned out BEAUTIFUL. I came in with what was leftover from a haircut that I didn't love, and Kota listened and thoroughly explained my options. And I feel so much better about my hair now. And the color is amazing, she did a stunning purple balayage. It was exactly what I wanted and I have gotten so many compliments. In general, the whole atmosphere at the salon felt relaxed and welcoming. Calling ahead to schedule, checking in, chatting with other stylist, etc. All of it was very easy and reassuring. I'm so very happy I found this salon and Kota, I will definitely keep going to her! read more

Requested hair style refresh in August; had to return to have the length, sides symmetrical by another stylist; matched style to personal photo - per past appointments. Beginning of Oct: Returned to second stylist; showed photo, again; asked to have the hair style refreshed. Ended up with an entirely different cut (e.g., hair length should have just touched collar, now a good inch above the collar); had to return again (30 minutes after paying bill) to have the length and sides symmetrically trimmed (was longer on one side than other - again); hair in the back of my head from neck to mid-ear hair length shorter than my husband's military-style haircut! So disappointed; not returning. read more

Sydney did a wonderful job very first time there the color was perfect. The haircut was great. I was very happy with it and I will be back ASAP. I love the shop the shop is beautiful and of course like I said Sydney did a great job. Good going read more

I brought my 93 year old mother-in-law to get her hair cut and styled today. Courtney gave her a PERFECT pixie style dry cut, EXACTLY how my mother-in-law likes to wear her hair. Courtney took her time to make sure every lock falls nicely when my mother-in-law combs it in her normal manner. Beautiful cut! However, what is more important is how Courtney engaged her in conversation. It was so nice for her to have a chat at the salon. Courtney really "saw" my mother-in-law as a woman. It was such a wonderful experience for my mother-in-law! We have had other stylists here and the cuts (dry cut/wet cuts, blow drys) and conversation have always been top notch. Please note: I've observed that no matter the age, younger to mature, their clients walk out looking great. The stylists are well trained and are highly skilled. Thanks, Courtney! read more

Syd did a great job with my hair. I went in for a trim and was very pleased with her service. She is also a very kind lady!

I have been coming to see Eli for about 2 years. I love how he listens to what I want. I have course Asian hair and he transformed my hair to a beautiful blond. I would definitely Recommend him! read more

Wonderful salon very attentive and modern with a little shopping thrown in yo kill time. The shampoo with head massage is worth the price of admission. And my stylist Jess was listening very carefully to exactly how I wanted my hair. read more

Chanel is friendly, professional and on point with her gift. I showed her a picture of what I wanted and she did it! I'm so excited about my color and cute cut. Channel is the best! Identities is my place, I will definitely be back and recommend this salon to others. read more

If I could give a ten star I would! This place was amazing, I just got my hair done for my first time here at New Identities with Alanis, she did abso amazing, she was so sweet and I loved talking with her! She took her time on my hair and asked me what I like and made sure that she knew what I wanted, Ive had so many problems with my last few hairstylists who wouldn't listen to what I wanted and I kept wasting my money. She made my hair go from blond/dirty brown to beautiful shiny blonde, their prices are a great deal. I got multiple treatments, added to my hair and spent just as much as I did at my last salon for only a full foil. So I got two treatments and a full hair foil for $250 which I would say as an amazing deal. The treatments made my hair nice and shiny. She made suggestions me out and actually taught me a little bit about hair color today. I highly recommend New identities!! and Alanis is amazing. I highly recommend her to do your hair!! read more

My hair was long and stringy. Tosha cut my hair to a chin length bob and it's perfect. The beautiful cut made my own hair color a gorgeous mix of silver and blonde. Tosha did a perfect job! read more

I've been coming here for a while and always work with Tara. She is awesome! Upbeat, warm, professional, welcoming. The reception staff is so fun and attentive. The salon is clean and bright, great music. Service is outstanding! read more

Kim did a terrible job. She asked that I come back and she would not charge me. Upon my return, she completely changed the color of my hair and when we she agreed it was NOT RIGHT Again AND that she had missed roots completely - She said she would give me partial highlights, and re-do color and roots. However, I was not spending another minute in Salon. I called and left a message with details for Brianna (MGR) who chose not to bother returning my phone call. I will dispute this original charge on my card and if necessary go to small claims court. I'd hoped we could remedy this but 4 hours of my time, my money, terrible work and not even a call back. One Star is too many. read more

Laval Rhone has no business being a stylist. He does not have very good bedside manner and is incredibly rough on the hair. I asked for an undercut and after rudely telling me he doesn't do designs, to which I said ok, he went ahead and added uneven lines by digging the hair clipper into my scalp. You can clearly see that not even the hair line was done straight. The entire experience was extremely stressful considering this was my first time at a salon since the world closed down last year. This is a huge disappointment to say the least unsanitary. read more

New Identities - South Shore - Undercut by Laval Rhone - Hair Salons Near Me - Riverview, Florida

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Editing my rating as both the owner and the stylist reached out directly to rectify the situation. As it turns out, my hair stylist had pointed out(verbally) the spot on the back of my head during the haircut but I thought she was referring to something else. Miscommunication. The hair has not grown back which leads me to believe that I'm suffering from alopecia. :/ I was not aware of this before coming into the salon, hence why I had originally thought that my stylist inadvertently scalped me and didn't make mention of it. I was impressed with the timeliness of response and will be trying them again. read more

I'm a total diva. A hair "Karen" if you will. My behavior comes from past trauma of horrible cuts followed by months of tears. (Apparently I'm super vain). At New Identities Hair Studio they cared for my super curly tresses and made me feel heard and at ease. My hair looks healthy and styled. I'm looking forward to my next cut. Time will tell how things pan out but for now I'm glad to have found this professional salon full of professional stylists who can help me tame this Irish jungle. read more

Critical: Quality I posted my hair before and after. I never should have went there! While my hairstylist was super nice I didn't get what I asked for at all. I dont like my hair at all. I absolutely hate how it came out. I wanted blue black hair with pops of blue. When she foiled my hair to bleach it only the roots were blonde, the rest was a dark copper color, she told me each section of bleached hair would need to be dry before putting the blue, she blow dried 2 or 3 pieces ( I assume got tired) and towel dried the rest. So you know what happened the freaking blue is only on half of my damn head, and only on my roots, because she thought copper would be light enough but it wasn't. She didn't even get the blue all the way down to my scalp so it looked like my hair grew out. My hair was not worth 300. She didn't even blow dry it all the way. I will be calling my credit card company she can keep her tip for her time but the service i wanted wasn't rendered. I'm so upset. There are still brown spots where she missed with the black. I don't know if its because I was her last person and she was ready to go or what. But I hate my hair. I wish I never went there. I have spotted blue black hair with spots of blue in my roots and brown spots. read more

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I have been a "guest" at New Identities Riverview every 5 weeks for over 7 years. I also schedule at least 3 appointments in advance to get a 10% "discount". A few months ago this would have been a 4 star review. At my August appointment my regular stylist, Stephen, let me know that he was leaving for several months, possibly longer, and introduced me to Vanessa. My last 2 appointments have been with Vanessa. I have been accustomed to the soft sell approach at New Identities such as using a new shampoo, styling product, etc. on me . Then being asked if I liked it and would I want to buy it. There have been products that I liked and chose to purchase. My last visit was beyond any experience I've had. After a cut and color, Vanessa placed a Holiday special shampoo set on the counter and the front desk person started to package it. Why??? I didn't say I needed and shampoo! I guess she thought that I'd be to reluctant to say I wasn't spending $44.00 on shampoo that I didn't need. I never seen a manager on site at New Identities Riverview and there's been a different person at the front desk on my last 3 visits. So I called the primary location in Tampa Palms and asked to speak to a manager. I spoke to Liam, explained a little bit of what happened and he said a manager would call me back in a couple of days. It's now been 5 days with no return call from a manager but I have seen that a manager responds to negative reviews. In this case, the manager can go ahead and cancel my December, January and February appointments with Vanessa. read more

Came to this location several months back. My haircut was fine - no complaints but was nothing special either. Booked another appointment online out of convenience. Showed up on time, was told that the stylist was going to be 20 minutes late (on a 45 minute appointment) because she had started someone else's hair. Was treated like it was my fault for not booking a 'thick' haircut online. Mind you, my hair is not thick. Apparently that is what I was charged for last time. The whole situation rubbed me wrong given the rudeness I was shown and that I was on my lunch break and did not have time to wait. They did refund my deposit when I left. Won't be back. read more

I started at this salon actually in person with Lexi, unfortunately she left. I tried a new stylist after she left and she did a great job as well. However I am leaving the low review because with Lexi and the new stylist I have had at least 4-6 appointments cancelled by the salon for last minute days off. I think one was a true emergency, which I get but the others I can't find acceptable. As someone myself who schedules and makes appointments for my own clients, scheduling is a huge deal as sometimes it can take months to get back in. Either I have had shear dumb luck with my appointments or they need to have stricter rules about stylists cancelling appointments as our time is important as well. read more

Today was my first visit to NEW IDENTITIES. II will not be my last Eli styled and cut my hair. He took his time and is very precise. He is also friendly and charming I highly recommend Eli. Is Just great!! read more

I walked into "New Identities Hair Studio" in Riverview FL two days before my appointment to see if they can accomplish a hair color that found on google. I showed the stylist at the front desk, and she stated that it can be done. I asked if it will require bleaching of my hair and she said yes at first, then proceeded to ask another stylist her opinion. They both came over to me and stated that they will require toner to achieve the colors I showed them. Appointment day arrived and I walked with high hopes. The stylist stated working on my hair, and after 1 hour she stated the color I requested will be darker, but you can still see the blue (see photos). The stylist offered a deep condition on the house and never did it.Also dried my hair with a blow dryer and regular hair brush which I never seen in my life. After that she started curling my hair. The price jumped from 162 dollars to 216 dollars which I understand if I had what I requested from them, but to pay that much and not get the service that I requested two days prior is just irritating!! The stylist also appeared to be accomplished in her trade and it was job well done.Which it wasn't a job well done. At this time my hair is damaged from "New Identities Hair Studio". I will never GO BACK! read more

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Danielle was absolutely amazing with my hair! Will be visiting her again soon :) She was very knowledgeable and experienced and carried herself professionally as well. read more

Super disappointed with my coloring. Reference the photo; left was what I started with, far right it what I wanted and the middle is what I got. I was shocked that a one color treatment was $300 at this salon (no cut). I had previously done balayage elsewhere for less at a more prestigious South Tampa salon. The colorist knew I wasn't happy and she said it would lighten, but it only got brassy despite using the recommended products. She offered me a $20 coupon because I was in tears (and she literally ran off) so technically it was $280, but add on gratuity...ugh. Seriously, don't go here!!!! read more

New Identities - South Shore - Hair Salons Near Me - Riverview, Florida

Today was my first time at the salon and I fell in love. My stylist was Christina and she was great. She was very personable and professional. She took her time and really gave special care to my hair. She was honest and intelligent when I showed her the picture of what I wanted. She made sure I was able to style it the way it was in the picture and made some suggestions based on her professional opinion. She recommended some products but wasn't pushy like some stylist can be. I was greeted almost immediately and upon checking in I was offered something to drink. The salon was clean and decorated nicely. They had upbeat current music playing. It was $39 for my cut and style. And my hair need some SERIOUS styling because it's so curly, thick and coarse. Christina blow dried my hair, straightened it in order to texturize it, and then curled it. I feel the price was was a great value. Overall I was very pleased and can't wait to go back to get some highlights! read more

New Identities - South Shore - Hair Salons Near Me - Riverview, Florida

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I would give this place zero stars if I could but that's not an option. I've gone to this place a couple times before so I am not new to here. This morning I had a haircut appointment at 9:30. I had to bring my daughter with me who was in a stroller. I knew coming into this appointment that there would be a possibility that I would not be seen because I had a stroller with me. After I got checked in, nobody had said anything to me about it. I had overheard one of the workers telling her client "I hope she has a babysitter because she cannot bring that stroller back here". After I heard her say that I could still hear her talking to her client, but I couldn't make out what she was saying so I proceeded to ask the guy up at the front desk if I can speak to a manager. He said, "sure, let me go get her". I come to find out that this manager, Brianna, is doing somebody else's hair right next to the person who was talking about me to her client. I overheard Brianna tell the guy "If you need help, come get me" , like as if I'm some monster. Well yes I need help, that's exactly why I asked for a manager. I'm curious to know why the manager of this salon didn't come and handle this and she had the guy up front do her work for her? Isn't this supposed to be a place where you come and feel good about yourself because that's the last thing I was feeling. As of right now I'm waiting for a callback from Brianna. I'm hoping to hear from her later today. I would never expect service like this from a salon. I am a mom of two kids and I have two jobs so my schedule is pretty tight to be able to get out and do something nice for myself so I thought I would give it a shot in the dark and bring my daughter. All the manager needed to do was come up to me and tell me. "Hey, you can't bring the stroller back here let's reschedule you" . I'm a very understanding person. I'll never bring my time or money back to this place. read more

They damaged my hair, i asked for something n they i was not satisfied. Not professional at all would not recommend

I was looking for a new salon after moving to this area and am definitely A FAN! I see Emily Hartzner who does an amazing job - she even just chopped off all of my hair and gave me a rad new short curly do! From their service, product knowledge and offerings, to drinks while you get your hair done - this salon makes you feel appreciated. read more

I LOVE my stylist Alex Hernandez. She has amazing service skills and provides a great cut every time. She is extremely knowledgable about the products and provides great tips on how to maintain that "recently left the salon" look. I will continue to go here as long as she is a working here as a stylist. The salon is always clean and the girls at the front desk are always friendly. I have no complaints about this location. read more

My stylist is Stephen Anderson and he's AMAZING!! He's awesome with the razor and short styles and perfect at mixing up just the right color. Stephen is very attentive and goes out of his way to make his guests comfortable. The front desk staff at the salon is amazing. Very courteous and helpful. The salon as a whole is fantastic!! :) read more

Worst experience ever! My hair was long and even. I wanted to cut some off because it was very damaged. It was all chopped off in different layers and I hate it. I specifically said NO layers, to keep it blunt and still ended up with different lengths. read more

The stars are for Alex. She's awesome. I highly recommend her. I struggle with finding someone I like for my hair cutting needs, with Alex I have found someone. Hopefully she doesn't move away like al of my past stylist. Overall for the salon itself I would say it's a 4 That's only because I feel it can be a by expensive. Although it's not just a haircut they do provide you with wash and style. They also get very busy, be sure to book an appointment. read more

I have been coming to New Identities since 2010/2011. Started with Stephen and then Kriss. Both were amazing but left for other fun endeavors. But my appointment today with Lisa has me frustrated and feeling less important. As she instructed me she didn't have time to do what I normally get serviced for! . She has multiple clients at one time. I'm glad I'm just a warm body sitting in her chair. After all the years I've spent coming into this salon and sending referrals over as well, I will not return! Since there is no time for me, I will have no more time for you in the future! read more

Too expensive and overrated. Went there for a couples years then they started to get too expensive for coloring and haircuts.

I have been going to this particular salon since 2006 and Eileen Pistolese is fabulous! Not only is she a professional but also an expert in color. I first came to her from a disastrous color job. She not only listened to my needs but she also gave me education on how to take care of my hair. Eileen makes sure she goes to school for the latest trends annually so you can be sure your hairstyle will be up to date. New Identities is the place to go for a great cut, color, and style. The Bucs Cheerleaders use them and so should you. Thank you for the great service Eileen! read more

Had the best haircut I've had in months over at New Identities Hair Studios. The receptionist was delightful and all the stylists are happy and smiling and the place is so clean. It was a great experience. read more

Love New Identities!!! Crystal E has been doing a fantastic job coloring and styling my hair since I moved to Riverview

Made an appointment for hair color And because the person on the phone did not ask me any questions About my hair the stylist canceled on me because more time was needed for change. they are low on staff so are unable to see me anytime soon. Very disappointed read more

New to Florida and I just wanted a change on my hair. Tried to do it myself and it just came out a big mess. I'm very picky with my hair so I was very scared of trying this place out. But after the way Taylor did my hair I will for sure be coming here again to get my hair done by Taylor. She did an amazing job. Don't regret a thing read more