This seems to be the more wholesome version of a supermarket in Nelson. Yes there is the Countdown and New World Market, but Fresh Choice is smaller and has more "local". These are locally operated under a franchise model so different stores have different management, but at least for now it still has that charm. We loved the various fresh produce and the set of organic choices was great. We were fortunate to be able to just walk there from our lodgings and it was nice to get a fresh batch of organic produce for the evening. So if you are in Nelson, give this spot a try, its nicer that the more typical spots around town. read more

When traveling abroad I enjoy stopping by supermarkets to see what different items are available from those standard at my local California supermarket. While walking around downtown Nelson we stumbled upon Fresh Choice. We saw interesting vegetables, substantial meat substitute options, a automated wine tasting system, and a nice selection of Whittaker's chocolates at good prices. I stocked up on the chocolate for gifts for friends. The cashier was very friendly. We found it well worth the visit during our limited time in Nelson. read more

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I felt like this was the NZ version of Whole Foods and it was a great find late at night when I was dire need of some bubble bath and vino. Everything is super organic/GF/free-range-ish and you do see this reflected in the price a bit, but you get what you pay for. They had a decent wine selection and I was happy to see some nice options from right here in Nelson. The bubble bath selection was non-existent, however. So, I had to settle for a children's version, but it got the job done. Cashier was nice, though I felt bad for her as she didn't seem to have much support as it was right before closing and we had a bit of a wait for her mgr to come over and assist. All's well that ends well, though. read more

Kombucha and raw GF crackers (rosemary or sun dried tomatoes). Also a spray to keep the sand files away made from essential oils. Decent selection of produce. Lots of canned and dry goods. Some prepared treats too. Easy parking. read more

Love the GF options (pasta, crackers, chips) and superfoods available and all easy-to-access on one aisle!