Ice, like Supre, seems filled with the same kind of style, only in different colours. You get the…read moregawdy dresses, sheer tops, arse-baring shorts and skintight pants. The brand markets itself as being 'fashion forward' and 'inspired by New York, Paris, etc.', which is really just code for 'girly and cutesy'. Of course, on occasion, you're bound to find a top, or a dress, or shorts that you like, just because of the sheer volume and variety of clothes on the racks, but this store is suited to a very specific dress-sense. If girly and cutesy isn't your shtick, this isn't the store for you. If it IS your shtick, however, then you will love it. No judgement, there's absolutely nothing wrong with girly and cutesy, if you're into that.

Very poor customer service. My partner picked up a top clearly marked 29.95. When at the counter…read morescanned at 59.95. The manager refused to honor it stating she pay the full price or she would remove it from stock. She then accused other customers of removing tags and placing on othe garments. While waiting for resolution another customer had multiple items with the same issue and was told the same thing. The staff refused to help even giggling and make comments under their breath think we could not hear them. Customer support is no existant so staff feel they can get away with this behaviour. Will follow up with ACCC and chase down someone in ZARA Australia.