Ice, like Supre, seems filled with the same kind of style, only in different colours. You get the gawdy dresses, sheer tops, arse-baring shorts and skintight pants. The brand markets itself as being 'fashion forward' and 'inspired by New York, Paris, etc.', which is really just code for 'girly and cutesy'.
Of course, on occasion, you're bound to find a top, or a dress, or shorts that you like, just because of the sheer volume and variety of clothes on the racks, but this store is suited to a very specific dress-sense.
If girly and cutesy isn't your shtick, this isn't the store for you. If it IS your shtick, however, then you will love it. No judgement, there's absolutely nothing wrong with girly and cutesy, if you're into that. read more