I first came across Snow & Rock many years ago a ski show in Earl's Court where I purchased my…read morefirst pair of ski boots from them. Since then I've returned many times for skiing related purchases. Skiing isn't a cheap shop and indeed Snow & Rock aren't a cheap ski shop so be prepared for some credit card pain when you shop here. I tend to buy my more specialist items like ski boots, skis and goggles from here as I feel quality in these areas is worth some extra money for good advice and good fitting. After all, these items tend to last me years, so it's worth getting quality which will last I've now skied long enough to know when I've getting good advice or if someone is trying to blag. The advice here is generally solid. I like their custom footbed service where they will mould the soles of your boots to fit your feet exactly. Having a pair of perfectly fitting and comfortable ski boots is vital to an enjoyable ski holiday and these are well worth the investment. Snow & Rock will also adjust boots after purchase for up to a year after purchase. As usual, hit the shop for bargains at the end of ski seasons. The clothing is expensive here and I tend to go elsewhere for less trendy but more affordable gear - I can't bear to spend that amount of money on something I've only going to wear 1 or 2 weeks a year

I don't think anyone in London is going to understand the following reference, but visiting…read moreAmericans might. Snow & Rock is REI. Just smaller and more expensive. They had a decent selection of outdoor gear and more sports oriented gear than I expected. If you need adventuring or outdoor gear I'd come check this place out.

This is a great store. I was forced to buy a whole bunch of outdoor equipment for hiking on my…read moreEuropean trip when my luggage was lost. The owner was kind and thoughtful and spent a significant amount of time with me going through all the options and helping me balance my desire to get good equipment without breaking the bank. I cannot imagine going to a chain store when you could shop here and get very personal service as well as having access to a good selection of high-quality products.

Brilliant! It was my first time visiting and Yusef and Tarran provided an exceptionally…read moreprofessional, friendly and knowledgeable service. Their attention to detail and personal touch is exemplary and cannot be found in the larger chain shops. They took fantastic care of me and have gained a customer for life.

I was on a European vacation, and the weather was colder than anticipated so I needed a coat…read more Stopped in Cotswold of London (spur of the moment) and purchased a jacket for the remainder of my trip. It's a Patagonia jacket, very lightweight and usable in Florida's unsually chilly nights. My friend also bought an Osprey brand backpack. Good quality store.

It's always nice to see a sport store anywhere you go. This is a chain store here in England. It's…read morelike a small REI which is 3 stories but small.

Blacks was a place for leisure,it offered Tents, sleeping bags, clothing and footwear.This shop was…read morebig and offered many brands and many choices.The staff here also very knowledgable and could help the customer a lot.The price was higher than internet or some small shops.Still very much worth a look for this quality outdoor expert shop.

The people here are wonderfully helpful and friendly and shop is well maintained and stocked. A…read morevery nice experience!

Awesome selection of all gear for hiking, leisure etc. Liked the layout of the store and sizes were…read moreall available.

Terrible experience, discriminatory staff…read more I visited the store last week to try on ski boots and was told to come back later as the trained staff were on their breaks, so I returned after a few hours and was denied entry by the security guard. Staff told me the guard had received a picture of me from a CCTV camera at another nearby store - I do not even live in London, and had arrived the previous day. They showed me the photo, and the person in it was obviously not me - this would have been easy for the guard and staff to see if they looked at it properly, but it was apparent to me that I had been profiled and was being discriminated against. None of the staff were interested in what I had to say - the store manager was less than 2 metres away from me throughout this incident, but they had their back turned the whole time, clearly not wanting to be involved. I had heard good things about this store, but I only had my time wasted, and walked out feeling humiliated and upset. I emailed customer service about this over a week ago and my complaint was forwarded to multiple managers of the business straight away. I am only writing this public review now because I am yet to receive a single further response. Unacceptable on all counts.

This is the best place in London to come for all your outdoor gear needs. Set over 4 or 5 floors…read morethere is dedicated floor space to everything you will need for sports ranging from skiing to high altitude mountaineering. For me, nowhere in London has anything like its selection. The only real downside is that all the gear is skewed towards higher end products which is fine if you want to splash the cash but means that you can leave here having spent a worrying amount of money on day glow boots or GoreTex jackets.

Let's just say: bad things happen when Ellis Brigham has a sale. I discover Inov-8 trail running…read moreshoes. My husband discovers Tilly safari hats with lifetime warranties. We end up with Arcteryx ski gear. Ellis Brigham is generally a black hole that hoovers up our money. This location is quite a bit smaller than the one in Covent Garden, but it lies within the one-block strip of outdoor sporting good stores right in the middle of High Street Kensington. Yay, comparison shopping! The other plus being that off-season ski gear sales don't get picked over quite as quickly. Do beware the breeders and their spawn, though. Getting hit in the lower extremities by a pram or scooter or a running tot not watching where they're going is a distinct possibility.

This store is going downhill with all the local competion Snow Rock, Altimus even Katmadhu these…read moreguys have to step up expensive and not helpful went in to buy ski wear but ended up being most of my stuff in Altimus much better store.

This is a large store specialising in camping gear, out door gadgets, climbing, and snowboarding/…read moreskiing clothing and accessories. I found their best products to be out doors gadgets like The Meteotronic Weather Forecast hand held device which provides a professional weather- pretty useful for £40. This store could give you some great ideas for what to get Dad for Christmas/ birthday. In fashion wise... I find the clothes and colours to be quite plain jane, practical but not very attractive.

Pricey, but well worth it because of the personal service and the vast selection…read more On day 2 in London it was clear that the shoes that worked for me in Dallas would NOT work at all in London. I hobbled in, barely able to walk, ad in great pain from shows that had become too tight from all the walking I had done. I left nearly pain free, in shoes that not only supported and housed my swollen aching feet, but also corrected my tendency to pronate. It took trying 10 pairs and about 50 minutes to find the shows I needed, and In that time I realized how deeply knowledgeable staff was about hair products and issues customers have with their feet. I was so blessed to find such an experienced and helpful employee. My London adventure was almost at an end before it really began!

Surefoot is expensive, but so worth it. I bought my first pair of ski boots from them in Verbier,…read morewhere I was given a generous discount for being a resort worker. The service they offer is amazing, not only will they grind a footbed for your ski boots, they will then pad up your boots to fit your foot exactly. After you have skied on them for a couple of days, you can then take your boots back to have any niggling problems sorted out. Obviously this may be less relevant in London, but if you bought your boots in London, then had a problem in Courchevel, you can take your boots to be sorted out at the branch there, or anywhere else in the world for that matter. For anyone who takes their skiing seriously, this is the best place I can think of to buy boots.

Unless you live in resort, Surefoot is a very, very expensive way to buy ski boots. You cant…read morereally take them back and they do not, "adjust to you feet eventually". I still cant fasten the clips on mine. I have lost 2 toenails now thanks to my custom fit Surefoot boots and take a blend of painkillers to get through each skiing day . A fun gimmick perhaps, but you will be left disappointed. Avoid.