Morrisons in Louth has made a broadly positive impression since the store was taken over from Somerfield a couple of years ago, and have definitely improved it. There's a good selection of food and drink across the board for a small town store, and although the majority of Louth people do their "main" shopping in Grimsby/Cleethorpes, the store attracts a good number of people, often buying "convenience" items. Although shopping in Grimsby/Cleethorpes is generally cheaper, the only comparable competition in Louth is more expensive overall. The quality of staff in the store is extremely inconsistent, varying from dreadful to excellent. One criticism of Morrisons on a national basis is that their "offers" tend to be on junk food a disproportionate amount of the time, and this is true here too! The opening hours are good, and could become more extensive in the future. read more