The MilkUP post-to-pay pop-up that took place between Sept 9 to Oct 2 on Queen St. W. (near Bathurst) is Ontario's first pop-up featuring local artists, makers, and entrepreneurs where they've created limited-edition milk-inspired goodies for everyone to take home. All items are complimentary where you pick up your favourites, post on social media (Instagram, Tik Tok), and take your pick-me-ups home.
The MilkUP pop-up does require all guests to show proof of vaccination (2 doses + 14 days), fill out a contact tracing and COVID screener online, as well as follow the MilkUP Instagram page. I was surprised by all the safety protocols in place but I did see people who were not able to enter due to a variety of reasons. Due to pandemic restrictions, were was a capacity limit of 25 people.
I opted to drop by the MilkUP pop-up on a Friday at around 10:30am before it opened at 11am. I should have known better because there was already a long line all the way on Bathurst when I arrived. Making a split second decision, I decided to wait in line. I was able to enter the pop-up at noon after waiting in line for 1.5 hour. Once you enter, you are asked to take your complimentary tote bag, cap, and tshirt along with some other items from different sections. You are only allowed to take 1 item per section. There is also a space where you get to customize either your tote, cap or tshirt with one of their patch designs.
There were a variety of local business I was familiar with - Ruru Baked (they had the peaches n cream ice cream!), Milky's Coffee (different flavoured milks), Kwento cheesecakes, Milk2Go, and Cops Doughnuts. I picked up goodies from those places as well as snapped a few pictures within the space. There is also an upstairs portion for more pictures.
When you are ready to leave with your items, there are staff at the door to check your items where you show them your post on social media. Once that's done you are good to go with your free items!
Interesting concept , I certainly thought it was pretty cool to have a pop-up like this. However, do be prepared to wait in line outside. read more