Wow, what a different experience I had compared to Tina W. As an American living in Rome, and…read morefull-well knowing the difficulty one can run into trying to find a well-stocked shop, I was THRILLED to find this shop in my own neighborhood. Not only were both the owners, Patrizia and Maria, extremely kind and helpful, especially considering I have three little kids in tow (two of them four year old girls who wouldn't stop touching every ball of yarn in sight!!!), and not one complaint. They asked me what I was planning to make and i explained the project, and they immediately showed me the exact kind of yarn I was looking for, and had an insanely great selection of colors. What's more, most yarn shops in Rome have everything hidden away behind the counter, but this shop has everything out in cubbies, just like in the States. In fact Tina's review is so odd compared to my experience because I explained to the owners how much I loved that they had things out so we could touch and explore them and she happily nodded and smiled. I was even given permission to take pictures of the entire store and of Patrizia because I plan to write up a really nice blog post about this lovely shop. So, I had a 180° different experience than Tina. I can't recommend this shop highly enough. Now, perhaps my experience was different because my Italian is fluent and I've lived here for 14 years; I have no idea. In any case, I'm giving it 5 stars for selection, and for service. Convenience-wise, for me it's awesome b/c in my neighborhood but if you're looking for something more central, hit up the shops near Largo Argentina and Campo (like Alfis, Largo Ginnasi 6 or even Lana della Vecchia on Via dei Baullari 31, which I'm not crazy about -- brusque service at best and not so much stock to choose from, and definitely one of the "hands off" stores).