I'm all for a sustainable company that specializes in making sustainable food accessible, so when I saw MEEL at BNA i was very excited,only to be met by what looked like greenwashed jargon. A few other potential customers were walking around the store and one finally said out loud what i was thinking, "how is it sustainable if it's wrapped in plastic?". The majority of what they available was not sustainably packaged, contrary to what the screen's mission statement said. A lot of products could have easily been packaged with paper or glass. I get it, it's an airport and you want snacks on the go but I argue there is lots of room for creativity that isn't plastic packaging. I could go to any other snack shop for the same thing.
The screen talked about how everything was locally sourced, but it would have been lovely for at least one of the slides to do a spotlight on at least one farm, or any of the farms they source food from. Maybe even saying how they use their resources and turn them into products i see as a customer walking into an aisle. Does MEEL have personal relationships with these farms? Many brands say they are "locally sourced" when not. I looked at their website and it is great they have a producers page where there is breif info about each farm they partner with, but few additional links to support those farms. It is rough out there!
It looks like MEEL hq is changing locations so they did not have products in stock online. Another concern is that there were not properly labeled plant based options in the store. I was surprised there weren't more options, or that MEEL itself wasn't entirely plant based, as animal agriculture is the #2 leading cause of climate breakdown. Are any of the farms they partner with regenerative farms? Does MEEL deliver with planet forward transportation in mind?
No brand is going to be perfect, and I want to encourage MEEL because they clearly have passion for earth and health. But I also cannot let these things slide for a brand that is slapping "sustainable" to their marketing. If that is the goal, and you're working on it-- say that. But to say you have already arrived is not true. I don't fly much, but if I'm back in town, I very much so look forward to seeing updates and improvements.
Best wishes, truly. read more