MEC was previously one of my favorite outdoor brands, and I had been a member for 20 + years until a couple of months ago when I cancelled my membership. Overall, it's a great one stop shop for outdoor hobbies, but I have noticed several 'philosophical changes' over the years that made me turn in my member card.
1) Changing from Mount Equipment Co-op to "MEC." When MEC re-branded in 2013, they moved away from being a genuine outdoor adventure store, and instead adopted more of an 'urban' focus. Makes sense because most Canadians are urbanites, but we already have hundreds of stores to buy urban apparel. Walking around the city on a cold day is not the same as camping, or hiking in the mountains. There is way more of a focus on urban hipster clothing now.
2) High Pricing, and Discontinuing Tried & True designs. This seemed to occur more after re-branding. MEC used to carry many affordable backpacks for under $50. I bought my first bookbag there in the 90's (yes I'm aware of inflation, but even upto ~ 5 years ago they had many affordable bags), and slowly over the years they discontinued all the old, classic backpacks, and replaced them with semi-futuristic designs, usually more expensive, bright colours etc. Also, on average I find they seem to be carrying more premium brands such as Patagonia, Black Diamond, etc which gets very expensive very quickly. MEC used to be high value, and literally would have the best price in Canada on any product they've carried. Not so much anymore.
3) Colours. MEC seems to have moved away from earthtones, and instead feature so many neon orange, neon blue, bright red, etc colours that make you stand out like a sore thumb. There seems to be a company philosophy of shifting away from activities like hunting or fishing, to the 'leave no trace' urban outdoors person.
4) Virtue Signaling by the CEO about diversity. There was a study conducted and published in the CBC about how visible minorities in Canada "feel" there is a substantial barrier to enjoying the outdoors because not enough outdoor retailers feature visible minorities in their marketing material. My criticism would be that this is pseudo science based on feelings of a few people, and there is literally no barrier to anyone enjoying the outdoors in Canada except their own minds and bodies. Similarly, if I'm not an African-American and 7 feet tall doesn't mean I can't watch basketball, or buy a pair of Air Jordans. MEC latched onto this 'study' and the CEO issued an apology letter for not featuring enough visible minorities in their historical marketing. Alas, I refuse to support a retailer that dives into identity politics for their own financial benefit.
Based on #4 primarily, I resigned my membership this spring after being a member for 20+ years. It was a sad day, because otherwise I could overlook the other criticisms of MEC I've made. The Victoria store is much smaller than the Vancouver, Toronto, or Calgary locations, but still a good store. But there's a problem when a company tries to be 'everything to everybody' and loses their way. Maybe I'll check back in a few years, but for now I'll be shopping at Atmosphere, Cabelas, Robinson's, or Eddie Bauer, where I don't need to run the gauntlet of identity politics to buy some outdoor gear. read more