Specialties
We specialize in digital illustrations and graphic design for small businesses ranging from non-profits to startups. We have created artwork for everything from hearing aid cleaner packaging, licensing for collegiate apparel, to designing brochures for restorative justice programs. There is no project too great or too small.
History
Established in 2010.
The Real McKoy all started in grade school where a young, precocious (read: NERD) Jason McKoy, taught himself how to draw as a survival tactic. Not wanting to get picked on or worse, beaten up, he would draw comic book characters and popular cartoon characters for all the popular kids and bullies. The more he drew, the cooler he became. Little did he know then that he could turn his "hobby" into a lucrative career.
Fast forward some years, where after returning to the states from Japan, Jason started his own T-shirt line called Shadowplastic while teaching ESL. His big break came when he was asked to design cigarette packaging for a KOOL Cigarettes rebranding campaign that he thought "Hey, I can really do something productive and creative with my spazziness."
Since 2010 he has worked with companies like Heineken, ACE Hotel, Lil Missmatched creating imagery for everything from huge murals to designer socks for little girls.
Meet the Business Owner: Jason M.
Jason Lane McKoy is a New York City native, freelance illustrator and graphic artist that produces work under the name The Real McKoy. He received a B. A.&S. from the University of Delaware in Film Theory. Jason applies the skills he learned in telling cinematic narratives to his graphic design and art.
When not working, Jason enjoys playing video games, making music with his group Dark Skin Aunt Viv, and reading declassified CIA documents for fun.
