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Mast Store Annex

4.6 (5 reviews)
Open • 10:00 am - 6:00 pm

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3 months ago

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1 year ago

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1 year ago

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Ask the Community - Mast Store Annex

Jerky Outpost

Jerky Outpost

4.8(16 reviews)
0.8 mi
•$$

This place and the owner is top notch! Service, assortment, pricing all outstanding. Highly…read morerecommend!

We passed this while driving to Johnson City, TN from our home near Winston-Salem, NC. We did not…read morestop because it was Thanksgiving Day but noted the location for our return trip. On our travels toward home, we planned to take the same route, stopping at the original Mast General Store and the nearby Jerky Outpost. After leaving Mast General Store, we tried to map the Jerky Outpost but our reception was so bad, the maps on our phone did not work. Please keep this in mind when visiting the area, it is very remote. We made the wrong initial turn leaving Mast and heading towards Boone, and had to stop to ask directions. We found our way and came upon the Jerky Outpost. We drove up the driveway and parked in the small parking lot, with fewer than 10 spaces. We proceeded to the building which had been designed to look like three different old buildings. Once inside, the structure appears to be one building. There is jerky all over the place, along walls, on tables and also includes a large variety of different BBQ and hot sauces, nuts, snack foods and swag. We walked around a bit, selected a few items and paid at the counter. The prices seemed reasonable and the man at the counter was friendly and helpful. This was a pretty cool experience in a place you never would have expected. This is also a great place to pick up some gift items you might not see again.

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Jerky Outpost
Jerky Outpost
Jerky Outpost

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Merrill Mischief

Merrill Mischief

5.0(4 reviews)
32.4 mi

Merrill Mischief recently relocated to their bigger space on West Union Street and became the…read moreMerrill Mischief General Store, taking over the beautiful location that the Morganton General Store once occupied. The moment I walked through the door, I was greeted by a wonderful, whimsical vibe. They have a fantastic, dedicated holiday and Christmas area filled with unique ornaments and fun seasonal items that you can shop year-round. I love that the unique art for sale is created by the owners themselves--the co-owner, Sarah Merrill, paints all of the whimsical acrylic artwork on reclaimed wood, which her husband, Craig, finishes with his own custom-built wooden frames! Alongside their original pieces, they also carry a great variety of local souvenirs, Morganton T-shirts, scented candles, and artisan soaps If you have a sweet tooth, make sure to head straight to the back! They make delicious homemade fudge right on-site and are incredibly generous with free samples, so you can try the flavors. They also have an impressive selection of specialty chocolates, nostalgic candies, and trendy novelty freeze-dried treats. Beyond the sweets, it functions as a true modern mercantile. I found a great pantry section stocked with specialty spices, unique condiments, small-batch jams, local honey, and even high-quality maple syrup. They also carry excellent specialty coffees and teas. Whether you are looking for a unique gift, a local treat, or just a fun place to explore downtown, this store is an absolute must-visit. The atmosphere is incredibly welcoming, and the expanded space is a huge win for the community!

Best Fudge and Christmas Shop in the U.S.-- in historic downtown Morganton, NC…read more Sarah and Craig Merrell created a new one-of-a-kind destination filled with smiles and Craig's custom-recipe fudge -- a true culinary extravaganza (with free samples!) and Sarah's original scenic artwork, beautifully framed by Craig, adding warmth and charm. Their shop also offers an impressive array of high-quality, affordable Christmas décor. It's a delight for kids, seniors, and families alike--where sweets, art, Christmas treasures, and even a model train display all come together under one roof. The shop is nestled in Morganton's historic architecture district (for photographers), including restaurants, wine bars, and coffee/tea shops and more all within a block. The whole experience feels like stepping back in time. Small town Americana at its best! Craig even ships his fudge and Sarah her artwork listed on this Google Maps link, making it perfect for gift-giving or satisfying your own cravings at very reasonable prices after or without visiting to experience their artistry and sweets. In my 77 years of global travel, this ranks as one of my favorite experiences. Morganton has done a marvelous job revitalizing its historic town. Don't miss it!

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Merrill Mischief
Merrill Mischief
Merrill Mischief

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Sunset Tee's & Hattery

Sunset Tee's & Hattery

3.2(25 reviews)
7.7 mi
•$$

The guy working the downstairs candy/hot sauce shop was very friendly and knowledgeable about the…read morehot sauces. They've got a pretty big selection. I didn't end up getting anything so I felt a little bad but my friend ended up buying some apple butter BBQ sauce so I didn't feel too terrible. If you feel like eating insects, you can buy them here. Yes, insects! The guys working upstairs were nice too. It's more traditional souvenirs and the tees and hats named in the store's moniker. I picked up a cute Blowing Rock sticker with a bear on it which was a tiny bit expensive, but yay.

My family and I were waiting for our food to be ready while on vacation and decided to pop into…read morethis store just to look around. First of all, the website says the store closes at 8:00, so we were surprised when it seemed like they were closing earlier. The employee working repeatedly told us that they had brought everything in for the night and to be careful, which I completely understand. However, the way it was communicated made us feel like we were in the way rather than welcome in the store. My family didn't notice, but I personally heard the employee say, "They need to leave," in a very rude and disrespectful tone while we were still inside. They changed the sign from 'Open' to 'Closed' while I was still inside the store, which made me feel like I was being rushed out and was not welcome there. Overall, it was not a great experience. I understand wanting to close up for the night, but there are much more respectful and professional ways to communicate that to customers. It definitely left a bad impression, especially while we were visiting on vacation.

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Sunset Tee's & Hattery
Sunset Tee's & Hattery
Sunset Tee's & Hattery

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Mast Store Annex - fashion - Updated October 2026

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