Fun little shop for the hippies and stoners visiting Boone. They sold a big selection of tie die…read moreband shirts, mostly grateful dead themed. They also carried lot a figurines, and wall decor including posters, black light, lamps and so much more. Downside, it stinks of incense, and so will you when you leave. But staff was friendly, pricing fair, and carry all you'd need for decorating your college dorm room, or man cave.

Amazing clothes, but it smelled heavily of incense and gave me a headache. Also they need to add…read moremore of a selection of small/med shirts.

Love this store! The staff is friendly and helpful, the selection is fantastic and they are a…read morewonderful member of the community that gives back that community

One of my favorite places in Boone for this alumna to stock up on ASU gear! Convenient location on…read moreKing Street next to Macados. Not quite the selection of Mountaineer Mania, though.

I LOVE DAINTY DARLING BOUTIQUE…read more I went when the summer season wear was still up, now completely changed to autumn attire. Clothing, accessories, shoes, face masks, and many other fun items are available. Of course the pricing is more than a typical retail store, but that can be expected of any boutique. There is a powder room and a fitting room available. The back room is entirely plus size fashion. No men's clothes, no children's clothes. Very cute options, on trend for the season. Lovely ladies that work here and nice music in the background.

Absolutely stunning casual clothing! I was on a short trip…read moreto Blowing Rock last week and discovered this store. I walked in and fell in love

A lot of stylish women's clothes along with various types of gifts but the emphasis is obviously on…read moreclothing. As my wife wandered around looking for things to try on or to purchase, ultimately succeeding, I just wish that they had a chair for the menfolk to sit in while the ladies did their shopping and trying on.

My family and I stopped into Take Heart last month during our first visit to Blowing Rock. My…read more6-year-old daughter had been looking for a heart-shaped locket after losing one from her grandparents. She finally found what she was looking for at Take Heart! She immediately went to the counter so we could purchase it. The women there were so kind with her, asking about her purchase and her name. They were so touched by her story that they decided to gift it to her for Christmas! We were shocked! We were in the store for a brief amount of time, but that visit will leave a long-lasting impression on her and us. Thank you to "the purple shop" for creating such a wonderful Christmas memory for our family!

This is THE STORE I look forward to visiting each time I visit Blowing Rock NC. It is my favorite…read morestore in fact. From the moment I walk in I feel welcomed. The scents, the positive and uplifting music playing over the speakers, the friendly welcome from the staff, and all the beautiful items in the store, feel like home to me. The owner Sherri is the icing on the cake, her smile is pure comfort. She is always happy to help me pick out something special. Her Joy is contagious, and sincere. There are so many beautiful items in the store. Each time I go I find a little gift for a friend, a family member, and usually one for myself, and I leave with a smile on my face. Take Heart is a lovely little gem of a store. I cannot wait to return.

I love this shop. They have so many great things. Since I could not decide what one thing to buy, I…read morebought several! Beautiful choices and great quality I especially love the jewelry! The staff was fantastic. I worked with Melissa, and she was able to make spot on suggestions based on what I liked. The owner was also really helpful. I never felt pushed into buying anything and I had a good time shopping.

Excellent selection. I love to get Christmas ornaments as keepsakes and mementos of our travels,…read moreand I found some perfect options here.

We came here today when visiting the Boone Mall. I grew up in the area, went to elementary and…read morehigh school here and was glad to see some gear available from my high school along with college and grad school and professional teams. A note about the service--I actually was happy to be not suddenly approached by an overly enthusiastic employee when I initially walked into the store. You know the kind of place where you walk in just to browse and someone just comes up to you and asks if you're looking for anything? I was looking for a specific item and after a few minutes of browsing, the guy behind the counter came up to ask if he could help me find anything. He was super nice and helped me look for items similar to what I was looking for. When we couldn't find the size I wanted, I asked for a few other items and he found some for me right away. I ended up finding the perfect shirt for my kid that was the right size, player, and team. As I was paying, I chatted with him that I had gone to High school here and was glad to see my school's shirts/gear were being sold--it turns out he was also an alum of my school too (about 8 years before so we didn't know each other), but it turns out he owns the store and opened since 1990. They have expanded to a few other locations as well. I was just about to leave a nice review but noticed some 1 stars on here from people who have done a total of 1 to 3 Yelp reviews--really people? Those should have been filtered out. So just to address some of those 1 star reviews on Yelp complaining of not having attentive service--if you needed something, why not just ask the person who is behind the counter instead of writing that the employee was not paying attention to customers? Anyway, I'd be back if I wanted to find another team or player shirt, jersey, etc. This was actually my first time coming in the store and I was glad to see it still here after so many years. --------TL;DR-------- PROS: friendly service, small business feel, nice location at the mall with easy parking. Prices are reasonable and on par with national chains like Foot Locker or Lids or other stores I've bought sports memorabilia at. CONS: none BOTTOM LINE: this is a great small business to find your team's clothes or other team gear to show your support. Service is actually great

Nothing more unprofessional than a minor focused his phone, the entire time we visited...never any…read moreattention from his millennial music selection. Might have wasted money on someone else's horrible nfl team choice as a gift it he was interested in providing g service and assistance

One of my favorite shops with unique merchandise and the most charming and helpful owners, who just…read morehappen to be sisters. Whenever I am in Blowing Rock I make it a point to visit as do my family and friends. From cocktail to casual, interesting accessories, and a gift shop area...they have it all!