This is Waitrose so it isn't cheap. Staff are all friendly and friendly . Service is slow and they…read moredon't have their own car park. Precinct multi story is available.

Updating here to advice anyone who is reading that this iceland store closed over a year ago. It…read morewas located on the roundabout as you come into hertford from either the a10, ware end (past matalan and cannons) or from sele farm end of Hertford. It was closed down in favour of a marks and spencer which opened in Hertford town not long after the Iceland closed. The Marks and Spencer that now sits here has retained the car park with the same conditions as Iceland (pay and claim the money back when you buy your shopping, over a certain amount) and utilises the old building so is the same size as it was (small-medium) - the store itself has been modernised and is fresh and inviting, but with a tesco only a minute away (3 mins walk) i cannot imagine their business is thriving. Tesco also has a larger, free car park with parent and baby albeit there is limits on how long you can stay in the car park. Hope this helps someone.

Wound up here after working late in the datacentre down the road, and knew that going to a…read moreChristmas party on an empty stomach would lead to a very early night. So - first things first - the roundabout to get in here requires just a wee bit of concentration. Most people just blaze through it, and if you have to turn to get in to Morrison's, wait for your opportunity. Once you get inside, you'll pass the comparatively cheap gas station, so fill up and avoid higher prices if you're headed back to central London. The interior of the supermarket itself is very clean, and brightly lit. Feeling famished, I walked along the left aisle and came across Libby in the bakery department. It was late enough in the day that she was putting out half-off stickers on the steak, chicken, and sausage pies, which I happily took advantage of. She also took pity on this lost traveler and walked me down to the beverages, helping me get set up for an impromptu dinner while I drove the hour back to Canary Wharf. Super-friendly staff were also found at the self-checkout area, where I wound up sheepishly apologizing to the customer agent overlooking the consoles, as my US-based credit card required a signature even though it had a chip in it. Genuinely nice staff in a well-stocked supermarket, which led to a dinner on the go for me? Much as I'd have preferred a sit-down lunch/dinner, this ended up working quite nicely for me.

Staff are usually a little despondent and busy, but pretty cheerful despite this and the floor…read morestaff are always willing to lend a hand in finding things, if they know where it is, and if not will redirect you to someone who does. Great sale items but especially enjoy the offers they do. Definitely recommend getting a Match and More card if you're a regular with Morrisons, you can get vouchers if you earn enough points and there's even an app for the iPhone to keep track of your progress. They often have special offers (collect stickers and get freebies) and because they're so undersubscribed they sometimes just give things away (we got given twenty stickers- enough to get a free fancy knife) so I recommend getting involved with those.

Aldi is cheap. Aldi is German. Aldi is literally outside my front door. Despite these convenient…read morecharacteristics, Aldi sucks. Our apartment building shares a ginormous parking lot with Aldi and those bastards hog the whole thing. So, if we have company on a weekend night LONG after Aldi's closing hours when the parking lot is desolate, they receive a £40 bill in the mail. Not cool, Aldi. Not cool.

It is a bit hard work to find what you want here, but I would recommend visiting Aldi once a week…read moreto buy the veggies on special offer, 5 vegetables for 39p each They change the veggies on offer on Thursdays.