Specialties
Magic City Mercantile is an eclectic mix of vintage clothing, streetwear, local creators and memorabilia. Complete with an in house jeweler. One could find everything from that band shirt they remember from high school to a classic VHS tape of their favorite childhood movie, or a piece of art they can’t live without. Everything is for sale (basically)! Housed in a 1920’s era former apartment, it has a vibe all its own. Definitely a must for any vintage head or thrifter.
History
Established in 2022.
Magic City Mercantile started as one guy who was sick of the restaurant industry trying to find a side hustle doing something he actually enjoyed. The owner, Erwin Franklin, grew up spending Saturday mornings with his dad at yard sales, estate sales and thrift stores. With the rise in nostalgia, Erwin saw an opportunity to open a store like Birmingham had never seen before. Bringing together all of his loves under one roof by combining vintage, streetwear, sneakers, art and memorabilia. While his original business partner moved on to pursue other endeavors, Erwin continues to try and improve the stores inventory and reach. While the business is less than a year old, he looks forward to many years of serving the people of Birmingham and the surrounding area.
Meet the Business Owner: Erwin F.
Born and bred in Birmingham, Alabama, Erwin spent his childhood Saturdays headed to garage sales, estate sales and thrift stores with his dad. Little did he know that after over a decade in the restaurant business a new side hustle would take him back to those Saturday mornings. Soon the side hustle developed into a passion and the plans were laid for what would become Magic City Mercantile. Having since parted ways with his original business partner, Erwin is continually trying to improve the stores inventory and reach. You’ll find him in the store 5 out of 6 days and his only help is, bringing it full circle, his dad.