Such a cute store!!!!!!!! Found the best jeans!!!! Everyone is super sweet and friendly too!read more

Madison was the sweetest!!! Very helpful and friendly with my purchases! Cute clothes!read more

This store is at the very end of 12South. It is one of the best souvenir stores in the street. They…read morehave all kinds products like magnets, stickers, cups, mugs, toys, postcards, soap bars, toys, games and of course apparels for everyone. The store is small, aisles are cramped. Have to watch when walking, easy to stumble on other people or stuff in the shelves. Prices of the good are slightly higher since its prime tourist area. We got a dino mask for $8 and a t-shirt for $30. The staff members are super nice. They engaged in a fun chit chat with our daughter, while checking us out quickly at the register. This is for sure one of the must visit store in 12South.

Cool local shop at 12 South. They have clothes, accessories, small stationary items etc. Some racks…read moreare on sale. Don't forget to take a look. Price is on a higher end as a local shop but the materials are nice. The staff are nice and helpful. Great place for visitors to check out souvenirs.

This is my absolute favorite boutique anywhere, not just in Nashville. They have the most unique…read moreGORGEOUS clothing, shoes and accessories and it's just totally my style. Service is always great, no pushy sales people but the staff is very helpful if you need it. Alex has been awesome to shop with on several occasions. Definitely a high end store with some high end prices to match. But if you're looking for some special pieces to add to your wardrobe and aren't afraid to drop a bit of $$$, I totally recommend. Also great location on 12 south, a nice shopping district with other stores, restaurants, cafes etc so you can make a day of your visit.

This was a super cool store but a little out of my budget. It has a cool couch for you to sit on if…read moreyou need to. I didn't really find anything here that I loved. I wish I did because I was trying to find something fun to buy! A women's store with fun items in it!

It is pretty much self serve, but good selection , some of the employees will help when you find…read morethem

The employees except for Aaron. I asked to have my grandson fitted for a suit. I was told they…read moredon't fit kids. But once a gentleman started to work with us. A woman walked up to ask if we wanted a fitting. Then at checkout the same woman with poor customer service skills, continued to give me me a hard time because the pants were a different size from the suit coat, even though it clearly stated the pants were different on the tag. She tried not to sell me the suit. It was for my grandsons 9 year old brothers funeral. A very difficult time for our family and the last thing we needed were people who look just like us giving us a hard time. Needless to say I'm NEVER GOING BACK! Just awful people seriously!

Small chain boutique in Nashville caters to moms and teens and every age in between…read more Super cute unique pieces you won't find at chains and reasonable prices I think teens and 20 something's will love this place!

Hit or miss with the quality and sizing here. The return policy is a huge inconvenience because…read moreit's easier to return something from a China right now as the store does not issue refunds just exchanges. If you're traveling through town, it's basically impossible to get your money back. I've been trying to find another piece to replace one item I bought that needed ho being way too short. I'm not one to wear things that show half of my butt. For the price point, I expected better quality items. I really like this store and would like to support local but I will not be coming back. The last dress I bought was so cute and transparent. I don't expect that from a dress that costs $80. They said use shape wear and it'll work but it made me look like I have rolls. When I tried to return this, the receipt was somehow lost so they would not take the dress back. Within 7 days, they were evidently unable to pull the purchase from my account. I keep running into issues with the sizing and selection of clothes so haven't been able to find anything that worked to return on previous purchase. The other top I bought for $60 has shrunk after one wash and no longer fits. So many items are way too cropped or transparent. I think the quality here has gone way down. I also purchased a denim skirt with shorts under thinking the shorts would help with the length of the skirt. Because of the return policy, I don't have the option to dispute the transaction from my credit card since I've had to use store credit.

I had such a bad experience at Moda Boutique, and honestly it was entirely because of one employee…read more-- the girl with the brown ponytail. From the moment I walked in, her attitude was off. She came across super rude, dismissive, and just straight up disrespectful. Instead of being helpful, she acted annoyed that customers were even there. The whole time, she gave off a strong "mean girl" vibe -- like she was judging everything and everyone. Any question I asked felt like it was inconveniencing her, and her tone was cold and unfriendly. It made the entire shopping experience uncomfortable and awkward. I've never felt so unwelcome in a store before. It's really disappointing because one person's attitude completely ruined what could have been a nice visit. If that's the kind of customer service they allow, I definitely won't be coming back.

Great hip , trendy clothes in a really swanky bustling area in 12 South. Definitely check it out…read morethere is an array of clothes & really cool accessories ( jewelry, wallets, purses, etc.). Some items are a little higher end & pricey but worth it because the merchandise is unique. Service is always good too!

Love this store....cute cute cute!!! Helpful staff and decent affordable prices. Will check it…read moreout on every trip to nashville.

Cute clothes for work and everyday. Staff are friendly and they offer a college student discount.read more

I can remember when I first drove through the 12 South neighborhood when I moved to Nashville in…read more2008... my, oh my, how it has changed! For the lasses who love labels and covet designer denim, there was only Moda standing strong next to Frothy Monkey for quite some time but now this strip is lined with fashion forward options that include Leona, Judith Bright, White's Mercantile, The Label, and much more - with Emerson Grace being the newest kid on the block. Nestled in the shopping center as Jeni's Ice Creams, Cadeau, and Josephine, this fashion boutique caters to both Men + Women who seek designer duds and accessories. I could sense immediately that the sister store is based out of Los Angeles due to the hint of West Coast vibe and contemporary brands such as Current Elliott, Rag & Bone, A.L.C. Kelly Wearstler, Sanctuary, and more. I also admire that they also support local when I was greeted by a table of handbags made by local maker as soon as I walked in. They also recently hosted a trunk show for Nashville designers Jamie and the Jones too. While prices aren't for the budget-y babes, you can still scour a sale rack (in the back) for some deeply discounted pieces. When I was in last weekend, this single rack had pieces marked 60% off the original price. I was able to also score a fabulous Kelly Wearstler ring for only $45 when the sales associate assisted me at the jewelry cases. I had already decided to purchase a fun little necklace for $50 and then she showed me a tray full of their sale jewelry too. I couldn't say no! Service was solid and the staff were friendly. I was on a time crunch so I wasn't able to explore the Men's section but I bet that many fellas will be happy to know that the store was pretty evenly split with male and female merchandise. There were some great shoe options in the back along with some sleepwear and accessories throughout. I fancied a few of the scarves that were on display. I was most impressed with their extensive jewelry selection that encased the cashwrap area in the middle of the store. I'll definitely be back sooner than later!

I don't know who the woman was, but when I had a question about a necklace, she basically said,…read morewhile she passed by, that it was fake & cheap. I was astonished. Instead of saying something like "Isn't it cute? No, it's not real, but it doesn't tarnish". I decided right then that I wasn't going to give that store my money. Awful way to (not) sell your cheaply made, overpriced stuff. Music in the store was good, though.

Hollie Ray is the cutest little store! I found some adorable stretch bracelets right at the…read morecheckout counter and started to try them on. I found one I liked, it looked like it could be mini pearls or mini silver balls. Either way, I bought it! It was only $12.95. And I've enjoyed wearing it since then!

This brand is sooo cute!! They are right in downtown at Fifth and Broadway. The quality is theee…read morebest and found the perfect Nashville outfit to wear tonight! The ladies there were the nicest and honestly the first store to say "hi" to me when I walked in.. Also, I went when they were doing a permanent jewelry pop-up and got my summer bracelet set!! Love it here! Will be returning when I'm in town next