Matt and his team always go the extra mile for their customers. Their team has serviced my docks,…read morelifts and boats for 8 years now and I appreciate everything that have done for me.

Matt showed up at our lakefront cottage to troubleshoot our pontoon starting problem. Resolved on…read morethe first visit. Great to have reliable service that keeps us on the water during our short summer boating season.

We moved permanently from downstate to Northern Michigan onto a beautiful lake.....our dream…read more First order of business was to get ourselves a Pontoon boat! We are avid life-long boaters that grew up on Lake St. Clair. We found a listing, called immediately and spoke directly with the owner of the business (Jeff) Needless to say, we were more than impressed with his professionalism and enthusiasm to be sure we would be WELL taken care of. We have not experienced this kind of customer service in such a long time. Times have changed and we are thrilled to say that there are still business owners out there today that want to do business the RIGHT way with professionalism, honesty, enthusiasm and most eager to please the customer at all costs. Jeff exceeded our expectations in all areas and we cannot say enough about doing business with him and his wife. We were going to purchase a boat from them no matter how long it took or how many we had to look at before we settled on "the one" because their business ethic won us over! We were not going to buy from any other establishment simply because we were treated with great respect and our satisfaction was of the utmost importance to this business owner. Jeff and his wife have earned a customer for life in us. They have earned our trust and 110% customer satisfaction! Thank you for doing business the way we were taught....with professionalism, pride, respect, honesty and dignity!

Awesome place and Caleb was awesome and helpful. Rent your boat for the day from here when in town.read more

From the owner: Specializing in: - Boat Storage…read more- Boat Rental & Charter - Marinas - Boat Maintenance & Repair - Boat Dealers - Resorts - Lodging

Called them on Friday to make sure they have parts That I am looking for. They said "we have 5 in…read morestock". On Monday they refuse to sell it and hang up the phone twice. I think it's very Unprofessional. Newer had such a bad experience with a parts supplier .

Do not use this place! Their customer service is terrible, especially DOUG in Sales. If zero stars…read morewas an option they'd get that. Doug is a snake and ask to speak to someone else. They'll tell you anything to get you there and then not share the facts. Shady operation.

Got a flat on the road near this business and they helped me get it changed and saved me. Very…read morefriendly people who helped me in a time of need. Thank you!

Had them work on my 22 foot I/O in 2022.They filled the outdrive with automatic transmission fluid…read morevs gear lube. Charged me $ 600 to try fix a temperature sending unit issue that they never fixed. Northshore had the boat the boat for 3 weeks. When I called them to ask what was going on with the boat their mechanic was very short with me and told me to come pick up the boat. Took the boat to another marina and they fixed it in an hour for $150.These people are a confluence of incompetence, disorganization, and dishonesty.

We purchased a wake board and a beautiful Radar Water ski. Dave gave us great service and cut us a…read moremuch better deal than we could find online. We bought the ski...bindings....ski rope and wake board rope. We were very pleased with the final deal! it's a ways to drive from the lake but worth the drive.

Action Water Sports in TC is the absolute best. We recently purchased a Mastercraft XT23, our…read moresecond boat purchase from AWS-TC. Dave and Brett are really great to work with. Dave understood what we were looking for and found the perfect boat for our family. Highly recommend Actions sales and service departments!

First pontoon was sinking on one side, wait an hour for a new one only to find out it that it had…read moreengine problems and wouldn't go faster than 5 mph, offered a small discount. UPDATE, after our friend haggled a lot, they reduced the price.

We purchased a Montara from Elk Rapids two years ago, we could not be more thrilled with not only…read morethe whole process, but recently we had an issue after two years and on the other side of Traverse City in Leland. They could not have been more helpful. Tim and Heath were all over it, and we are so happy to do business with these people. Thanks for getting us back up and surfing, and keeping our boat "The Talk of the Lake". We owe you one!

Dave is "Master" of the Chris Craft World! We purchased a 1962 16 ft Chris Craft Ski Boat. Our boat…read moreneeded some TLC and we found Dave-searching and hoping for the best place for Chris Craft repair/maintenance. We were not disappointed. Dave took on our project. He took copious notes on what he found, told us what he thought we should do, and then he got to work. We knew we were in good hands because we could see the passion Dave has for his craft. (His knowledge can not be challenged.) He covered every inch of the boat. When all was said and done; we were able to take the boat out on a nearby lake. Dave took us through the paces, showing us what he did and why, and how to "love" our boat in the future. He also tweaked our trailer so that the boat would have a safe journey home. We are now enjoying our boat on Lake Maxincuckee thanks to Dave.

Dave Moore is very knowledgeable in boat construction and repair. His over 30 years of experience…read morein NW Michigan is extensive in both hull construction and mechanical systems. Along with his barns full of parts, if he does not have what you need he can make if for you in his extensive machine shop or knows someone who can help. He is very generous with his time to help you solve what ever problem you present him......definitely a 5 Star company.

They informed me my motor was seized, and wanted to trouble shoot it. I said no and I would just…read morepick it up. Nothing wrong with motor after 10 trips out in Saginaw bay and another 7 trips out in lake Michigan.... DO NOT TAKE YOUR BOAT TO THEM!!! LIARS AND SCAMMERS!!!

Make sure this shop changed the parts they said they did…read more They charged me for parts they didn't change. when I confronted them the manager said " we'll I gave him the part to change" no resolution or call back. They trouble shot and actually didn't figure out it was a coil. Blamed it on a carburetor. My boat was returned in worse shape than when I dropped it off.