As a nervous mum of an equally nervous daughter, we have experienced a wide range of wedding dress shops and very differing levels of personal service and believe me, when I say we have been to several in London and Home Counties we most certainly have! Some places were welcoming but did not have the dress for my daughter. Others were glum with poor dress selections and only a half hour fitting. Lovebridal honestly answered all our prayers and for such an important day (apart from the impending wedding of course!) we felt so relaxed and immediately put at ease by Max and Laura, a wonderfully different double act who hit every button that others tried but have failed. This new shop really is in all sense of the words, a boutique. Lovely interiors (and believe me as I am an interior designer), a huge smile at the door, two hour appointments (so rare these days in a world of speed and rush), nibbles and bubbly on tap (the last place we went to would not even give me a glass of water on request amazingly poor standards) and a brilliant range of dresses at super prices. Seeing my daughter emerge from behind the curtains (and as I suggested, I have waited for that lovely moment for so long when we both know the right dress has found its owner) and finally, last week, it happened! Thank you LoveBridal for making my daughter happy, put a beaming smile on my face, keep dad happy (as the prices were great) and making what we thought would be just another dress fitting into a wonderfully happy experience in this charming part of south London! Cheers! read more