I have been on a scavenger hunt looking for the Best optometrist in Lincoln, NE. After three long…read moreyears, I unearthed the cream of the crop optical store and optometrist. I have been living in a fuzzy world long enough. One realizes how important eyesight is when you don't have it. All the staff were extremely friendly and welcoming. Dr. Webber treated me kindly and respectfully. He really cared about discovering the right prescription for me to have optimal vision. Through trial and error, Dr. Weber was confident he could help me. It took a couple visits to give me 20/20 vision. He was patient with me and confident he could make me see clearly. They had a wide selection of eyeglass frames. The optician that helped me was friendly and super knowledgeable. I got fitted for contacts and eyeglasses. I was impressed how they work as a team. It was clean. It looks like they dust a lot. They take pride in the appearance of the store. I was shocked how reasonable the cost was for eyeglasses and daily disposable contracts. This office, staff, and doctor went up and beyond to meet my vision needs.

Friendly staff and very knowledgeable I am so happy that they were very patient with my sonread more

The last time I stop to have my glasses adjust the young man didn't know what to do with my…read moreglasses. Also I wanted to keep my eye Doctor a local company not one out of state!

I have gone here for years. I enjoy the optometrist's friendly demeanor. He was very thorough to…read moreensure I know what is going on with my eyes external and internal. Provided samples and coupons for eye drops. The glasses come quickly and are always durable. They ensure I feel like they fit and if they don't they are quick to adjust the glasses. Billing department is quick and thorough as well. Highly recommend.- Lincoln, NE

You all are fantastic. I need to wear a face mask and protect myself and my parents from the crud,…read moreand everyone there was taking great precautions against covid. Everyone had masks, keeping their distance appropriately, and the glasses were getting sanitized after someone tried on a pair. Plus, you've got a great selection of frames, and your staff was incredibly nice and helpful this morning. Thank you!

There are 3 Heartland Optical stores in Lincoln, Nebraska. The 70th street store has a manager that…read moredoesn't want to work with the Holdrege location. She said she buys their frames & only wants to sell her frames. She also can't adjust frames well. She said "that's just the way the frame is made" Very poor communication between the 3 stores. They operate as if each is under different management. They are not a business approved by the BBB. They will not provide a warranty to the customer even after purchase. Cara Dolberg messaged me finally and stated "we don't have a written warranty." She's the groups business manager and is at office at 27th location. Best to go elsewhere for warrantied frames and lenses!!!!

I got my new glasses yesterday. They are not the frames I chose. The saleslady kept discouraging…read moreme from getting the frames I wanted. She kept telling me the ear pieces could not be bent. She even had me bend over to see if they slipped, which they did not. My niece was with me and she assured me the frames they gave me are not what we picked out! When we went back the saleslady tried to tell us they were the right frames. Someone wrote down the wrong number. So diappointed! Will no recommend Eyeworks to anyone.

Jackie Wills was great to work with! Second pair of glasses from Eye Works and have been very good…read morequality. Ask for Jackie as she is kind, efficient, and nice.....

In town for a few meetings and the screw in my glasses fell out. Called and then walked over to…read morePearle and they fixed me right up, with a smile to boot! Saved my life.

Quentin was the best optician I have ever had. He was very helpful and had impressive attention to…read moredetail. The rest of the staff were also great! I will be back:)

Dr. Dan and his team give very thorough exams and the scrips that they generate work well. The…read moreoffice and waiting area are comfortable and the equipment is clean and protected.

From the owner: Dr. Novak and his team are thrilled to welcome you to Premier Vision. Our team of eye doctors in…read moreLincoln, NE strives for all patients to feel welcome and comfortable while providing a best-in-class patient experience. With over nine years of experience, Dr. Novak is committed to understanding the challenges you're experiencing and then providing the most comfortable care and treatment possible. We look forward to serving you at Premier Vision!

I've been a patient here and have always been happy with my care. So much so that 4 other family…read moremembers have become patients too. Dr. Wilcox and her staff are always friendly and professional. Unlike the big box stores or corporate optical stores, they make you feel like family. I would absolutely recommend them for your eye care!

I've purchased glasses three or four times now from Optical Gallery. The glasses are high quality…read more Staff is knowledgeable and personable. I've gone in many times for adjustments and they're always patient. Highly recommend this business.

Sent my watch in (junghans) they repaired and sent it back within the week. Sent an extremely…read moreprofessional estimate and the prides were fair for a niche profession. Would definitely use again.

Samuel repaired my grandmother's 1993 Timex gold plated watch. At first, I was uncertain if the…read morerepair was possible, but I was pleasantly surprised that it was. Got a fair price offer for it. Now I wear the watch nearly every day. Thank you Samuel and colleagues at Swiss Clock.

So friendly, so kind. I needed some emergency contacts on my road trip and they kindly gave me some…read moresamples for free! So appreciated, thank you guys so much :-) amazing staff.

Be aware of deceptive pricing practices. Exam and service are professional. They received a low…read morerating because they are deceptive in their pricing and services they provide. We have EyeMed vision insurance. Our policy states a contact lens exam is $55. This place does not offer the standard contact lens exam. They don't tell you they only do the premium exam which is not covered by the insurance and charge the higher price. They charge you extra if you have an astigmatism. Ask about prices before going!