I have been on a scavenger hunt looking for the Best optometrist in Lincoln, NE. After three long…read moreyears, I unearthed the cream of the crop optical store and optometrist. I have been living in a fuzzy world long enough. One realizes how important eyesight is when you don't have it. All the staff were extremely friendly and welcoming. Dr. Webber treated me kindly and respectfully. He really cared about discovering the right prescription for me to have optimal vision. Through trial and error, Dr. Weber was confident he could help me. It took a couple visits to give me 20/20 vision. He was patient with me and confident he could make me see clearly. They had a wide selection of eyeglass frames. The optician that helped me was friendly and super knowledgeable. I got fitted for contacts and eyeglasses. I was impressed how they work as a team. It was clean. It looks like they dust a lot. They take pride in the appearance of the store. I was shocked how reasonable the cost was for eyeglasses and daily disposable contracts. This office, staff, and doctor went up and beyond to meet my vision needs.

Friendly staff and very knowledgeable I am so happy that they were very patient with my sonread more

I have gone here for years. I enjoy the optometrist's friendly demeanor. He was very thorough to…read moreensure I know what is going on with my eyes external and internal. Provided samples and coupons for eye drops. The glasses come quickly and are always durable. They ensure I feel like they fit and if they don't they are quick to adjust the glasses. Billing department is quick and thorough as well. Highly recommend.- Lincoln, NE

The last time I stop to have my glasses adjust the young man didn't know what to do with my…read moreglasses. Also I wanted to keep my eye Doctor a local company not one out of state!

There are 3 Heartland Optical stores in Lincoln, Nebraska. The 70th street store has a manager that…read moredoesn't want to work with the Holdrege location. She said she buys their frames & only wants to sell her frames. She also can't adjust frames well. She said "that's just the way the frame is made" Very poor communication between the 3 stores. They operate as if each is under different management. They are not a business approved by the BBB. They will not provide a warranty to the customer even after purchase. Cara Dolberg messaged me finally and stated "we don't have a written warranty." She's the groups business manager and is at office at 27th location. Best to go elsewhere for warrantied frames and lenses!!!!

You all are fantastic. I need to wear a face mask and protect myself and my parents from the crud,…read moreand everyone there was taking great precautions against covid. Everyone had masks, keeping their distance appropriately, and the glasses were getting sanitized after someone tried on a pair. Plus, you've got a great selection of frames, and your staff was incredibly nice and helpful this morning. Thank you!

I got my new glasses yesterday. They are not the frames I chose. The saleslady kept discouraging…read moreme from getting the frames I wanted. She kept telling me the ear pieces could not be bent. She even had me bend over to see if they slipped, which they did not. My niece was with me and she assured me the frames they gave me are not what we picked out! When we went back the saleslady tried to tell us they were the right frames. Someone wrote down the wrong number. So diappointed! Will no recommend Eyeworks to anyone.

Jackie Wills was great to work with! Second pair of glasses from Eye Works and have been very good…read morequality. Ask for Jackie as she is kind, efficient, and nice.....

Quentin was the best optician I have ever had. He was very helpful and had impressive attention to…read moredetail. The rest of the staff were also great! I will be back:)

The reason I am giving Pearle only one star is because of their lens warranty. I want to stress…read morethat my exam was well done, I was pleased with my vision with the new lenses and the staff were very welcoming, professional and helpful. So this issue is with company policy. My lenses, after a year began to crack right at the point where the screw is to tighten and loosen the frame around the lens- right by the hinge. I paid over $675 for my lenses and asked if they would replace them free of charge. I was told that the standard warranty for lenses was only 30 days. Or I could have purchased an extended warranty for a year, which in my mind is simply a money making gimmick for this company as it is for most others who use it. I was also told that certain prescriptions can cause lenses to crack which I found surprising since, 1) I have never heard that before in 50 years of wearing glasses and 2) the stress cracking was where the frame tightened around the lens. They did offer to replace them at a 30% discount, but I did not want to do business with a company that won't stand behind an expensive product for more than 30 days.

Dr. Dan and his team give very thorough exams and the scrips that they generate work well. The…read moreoffice and waiting area are comfortable and the equipment is clean and protected.

From the owner: Dr. Novak and his team are thrilled to welcome you to Premier Vision. Our team of eye doctors in…read moreLincoln, NE strives for all patients to feel welcome and comfortable while providing a best-in-class patient experience. With over nine years of experience, Dr. Novak is committed to understanding the challenges you're experiencing and then providing the most comfortable care and treatment possible. We look forward to serving you at Premier Vision!

I've been a patient here and have always been happy with my care. So much so that 4 other family…read moremembers have become patients too. Dr. Wilcox and her staff are always friendly and professional. Unlike the big box stores or corporate optical stores, they make you feel like family. I would absolutely recommend them for your eye care!

I've purchased glasses three or four times now from Optical Gallery. The glasses are high quality…read more Staff is knowledgeable and personable. I've gone in many times for adjustments and they're always patient. Highly recommend this business.

If you ever need a place to take your watch for service...this is the place to go…read more I took my watch here to get fixed and the hour long trip from Omaha was well worth it. Samuel is a true professional and certainly a master of his craft. He's very informative and I was impressed on how he took the time to show me the complexities of my mechanical watch as he was fixing it. It was truly a delight seeing someone work in their element. It felt like I was in a MasterClass in watchmaking.

i'm allowing one star because I cannot give a zero star review... I had used the Swiss clock for…read moreabout a year and a half prior to April 2025... I sent three watches in for service, and after several times back back-and-forth of telling me my watch was on his way back... They have completely ghosted me and have not returned my watch watches. so they have an excess of $3000 worth of watches of mine and have not replied, return my phone call, email, since July 2025.. what once was a reliable source, has turned out to be an absolute scam.

Be aware of deceptive pricing practices. Exam and service are professional. They received a low…read morerating because they are deceptive in their pricing and services they provide. We have EyeMed vision insurance. Our policy states a contact lens exam is $55. This place does not offer the standard contact lens exam. They don't tell you they only do the premium exam which is not covered by the insurance and charge the higher price. They charge you extra if you have an astigmatism. Ask about prices before going!

So friendly, so kind. I needed some emergency contacts on my road trip and they kindly gave me some…read moresamples for free! So appreciated, thank you guys so much :-) amazing staff.