Don't choose this unprofessional store. I ordered a pair of lenses here for my glasses frame. But…read morethey broke my frame. All I get is just the refund for the lenses. What a joke before I came here I have a undamaged turtle frame while after the transaction with them I only got a broken one, even without an official apology.

I've gone to several doctors and had no luck getting contact lenses to fit. Dr Matt Johnson…read moresucceeded the first time. I've worn the contacts he prescribed for two years and just went back to him for a second exam. He did not disappoint me! Same excellent work. The staff is great too!

I had a random eye injury while visiting family in Lincoln and needed to be seen quickly. Dr. Beall…read morewent above and beyond by squeezing me in between patients and providing exceptional care. Thanks to her treatment, I was able to see well enough to get home safely. She also made sure my eye doctor back home would receive her notes so my follow-up appointment would go smoothly. On top of that, she even gave me her cell phone number in case I needed anything while I was at the pharmacy. Hands down one of the best healthcare experiences I've ever had. I'm incredibly grateful for her kindness, professionalism, and dedication to her patients.

The staff here are amazing, super friendly, very helpful and patient, they make sure the client is…read morewell taken care of and that they understand what is needed for their specific eye prescription. If your in need of contacts or glasses give this place a try, you will be extreme happy with the service.

Everything, awesome customer support and professional people who know how to support customersread more

I'm an out-of-state visitor who took a nasty fall and badly broke her eyeglasses' frame on the…read moreFriday just before Easter. I'm heading back East on Sunday and spent my Saturday afternoon trying one optician after another hoping for a temporary frame for my lenses, which survived the fall. One optician after another explained that the lenses' unusual shape made it impossible to find a matching frame. A few took some time looking and others did not even bother. At my final stop, Eyeglass World, I providentially hit the jackpot. Chris just wouldn't give up looking until she found a near-match for the lens shape, then called in their technician Scott to further narrow the options. He somehow, magically adapted a new frame to my lenses. I was only charged for the frame, a handsome, modestly priced item. This was by any standard over and above any expected level of service, delivered with kindness and no fanfare whatsoever. In the time it took to retrofit my damaged glasses, I had a chance to experience the vibe at Eyeglass World, which was warm and inviting. It raised my already good feelings about Lincoln and its business community by several notches. Thank you, you saved my trip!

Be aware of deceptive pricing practices. Exam and service are professional. They received a low…read morerating because they are deceptive in their pricing and services they provide. We have EyeMed vision insurance. Our policy states a contact lens exam is $55. This place does not offer the standard contact lens exam. They don't tell you they only do the premium exam which is not covered by the insurance and charge the higher price. They charge you extra if you have an astigmatism. Ask about prices before going!

So friendly, so kind. I needed some emergency contacts on my road trip and they kindly gave me some…read moresamples for free! So appreciated, thank you guys so much :-) amazing staff.

There are 3 Heartland Optical stores in Lincoln, Nebraska. The 70th street store has a manager that…read moredoesn't want to work with the Holdrege location. She said she buys their frames & only wants to sell her frames. She also can't adjust frames well. She said "that's just the way the frame is made" Very poor communication between the 3 stores. They operate as if each is under different management. They are not a business approved by the BBB. They will not provide a warranty to the customer even after purchase. Cara Dolberg messaged me finally and stated "we don't have a written warranty." She's the groups business manager and is at office at 27th location. Best to go elsewhere for warrantied frames and lenses!!!!

You all are fantastic. I need to wear a face mask and protect myself and my parents from the crud,…read moreand everyone there was taking great precautions against covid. Everyone had masks, keeping their distance appropriately, and the glasses were getting sanitized after someone tried on a pair. Plus, you've got a great selection of frames, and your staff was incredibly nice and helpful this morning. Thank you!

I have been on a scavenger hunt looking for the Best optometrist in Lincoln, NE. After three long…read moreyears, I unearthed the cream of the crop optical store and optometrist. I have been living in a fuzzy world long enough. One realizes how important eyesight is when you don't have it. All the staff were extremely friendly and welcoming. Dr. Webber treated me kindly and respectfully. He really cared about discovering the right prescription for me to have optimal vision. Through trial and error, Dr. Weber was confident he could help me. It took a couple visits to give me 20/20 vision. He was patient with me and confident he could make me see clearly. They had a wide selection of eyeglass frames. The optician that helped me was friendly and super knowledgeable. I got fitted for contacts and eyeglasses. I was impressed how they work as a team. It was clean. It looks like they dust a lot. They take pride in the appearance of the store. I was shocked how reasonable the cost was for eyeglasses and daily disposable contracts. This office, staff, and doctor went up and beyond to meet my vision needs.

Friendly staff and very knowledgeable I am so happy that they were very patient with my sonread more

I've been a patient here and have always been happy with my care. So much so that 4 other family…read moremembers have become patients too. Dr. Wilcox and her staff are always friendly and professional. Unlike the big box stores or corporate optical stores, they make you feel like family. I would absolutely recommend them for your eye care!

I've purchased glasses three or four times now from Optical Gallery. The glasses are high quality…read more Staff is knowledgeable and personable. I've gone in many times for adjustments and they're always patient. Highly recommend this business.

Dr. Gregory Sutton caught the glaucoma in the early stages and stopped it by doing a lazor surgery…read moreon me. All staff was nice and friendly. Can't thank Dr. Gregory Sutton enough for catching the glaucoma in the early stages and saving my eye sight.

I was so hesitant to have cataract surgery but my local eye doctor referred me to Greg Sutton at…read moreeye surgical associates. Everyone there was so great to me. The procedure was absolutely painless. The staff were so fit,informative, helpful,made me feel so at ease. I have always had great eyesight and really didn't want anyone messing with my eyes. But at 72 it was time. After a week out I'm so glad I did it.You don't realize over time how cloudy, dim things get. I can see colors,distance,my phone and bible print so well now. A Big Thank You to Eye Surgical Associates of Lincoln Nebraska