Be aware of deceptive pricing practices. Exam and service are professional. They received a low…read morerating because they are deceptive in their pricing and services they provide. We have EyeMed vision insurance. Our policy states a contact lens exam is $55. This place does not offer the standard contact lens exam. They don't tell you they only do the premium exam which is not covered by the insurance and charge the higher price. They charge you extra if you have an astigmatism. Ask about prices before going!

So friendly, so kind. I needed some emergency contacts on my road trip and they kindly gave me some…read moresamples for free! So appreciated, thank you guys so much :-) amazing staff.

There are 3 Heartland Optical stores in Lincoln, Nebraska. The 70th street store has a manager that…read moredoesn't want to work with the Holdrege location. She said she buys their frames & only wants to sell her frames. She also can't adjust frames well. She said "that's just the way the frame is made" Very poor communication between the 3 stores. They operate as if each is under different management. They are not a business approved by the BBB. They will not provide a warranty to the customer even after purchase. Cara Dolberg messaged me finally and stated "we don't have a written warranty." She's the groups business manager and is at office at 27th location. Best to go elsewhere for warrantied frames and lenses!!!!

You all are fantastic. I need to wear a face mask and protect myself and my parents from the crud,…read moreand everyone there was taking great precautions against covid. Everyone had masks, keeping their distance appropriately, and the glasses were getting sanitized after someone tried on a pair. Plus, you've got a great selection of frames, and your staff was incredibly nice and helpful this morning. Thank you!

Very fast, efficient, and friendly. They got me in right away to do an exam then got my new…read moreglasses to me in less than a week. Lots of options on frames and a very helpful staff.

Rude and condescending opticians who do not understand how to measure or have your lenses made…read more After two remakes and wasting 5 weeks of my time, they refused to remake them again and gave me a refund. If your experience is also this bad, consider sending in a VSP grievance form. Pine Lake has no business being on their network. You are better off going to Costco where they actually care about their customers. https://www.vsp.com/contact-us/grievance

I had a random eye injury while visiting family in Lincoln and needed to be seen quickly. Dr. Beall…read morewent above and beyond by squeezing me in between patients and providing exceptional care. Thanks to her treatment, I was able to see well enough to get home safely. She also made sure my eye doctor back home would receive her notes so my follow-up appointment would go smoothly. On top of that, she even gave me her cell phone number in case I needed anything while I was at the pharmacy. Hands down one of the best healthcare experiences I've ever had. I'm incredibly grateful for her kindness, professionalism, and dedication to her patients.

The staff here are amazing, super friendly, very helpful and patient, they make sure the client is…read morewell taken care of and that they understand what is needed for their specific eye prescription. If your in need of contacts or glasses give this place a try, you will be extreme happy with the service.

Just got off the phone with a lady trying to just make an eye exam appointment but because I'm poor…read morelike most of the nation she was stuck up because I asked about Medicaid. They have a computer system that she can look up his information but was so put out about it she was rude, like, " well do you have the number off the top of you head" like who has that number memorized? I said can't you look it up real quick? " oh well I guess I can" with so much annoyance, I said never mind I'll find somewhere else. Stop treating poor people like you're better then them. You're there for the community!!!

Great service, patient focused, friendly staff!!read more

Absolutely wonderful and professional staff. Very efficient, know what they are doing and explain…read moreeverything. Fascinating modern technology. We would highly recommend you purchase your glasses here. Ashley, John and Ian were just the best. The prices are great!

If I could give this negative stars I would. Wanted them to fix my glasses bc they gave me the…read morewrong type of prescription and I couldnt see and would always get a headache (this was in January 2020). They told me it would arrive after 2 weeks and it took them 5 months and they just kept giving me excuses. They had the audacity to tell me that I wasnt wearing my glasses the right way. The lenses they sent me doesnt even fit the actual glasses frame. The customer service was also terrible and would just send me running around in circles trying to get someone to listen to me. Save your money. NEVER AGAIN WILL I GO BACK.

Dr. Rogge is the best!!!!…read more I went in for an exam to get new glasses. She said I needed cataracts removed. Sent me to Vance Thompson's in Omaha. They removed my cataracts and repaired my near sightedness. Now I don't need glasses for distance. Just some simple readers for small print.

The opticians at Pine Lake are not well trained and do not properly measure your lenses. After a…read moreremake that was still wrong, the optical manager refused to do them correctly and refunded my money. Five weeks I've waited, and still no proper glasses. I should have just gone to Costco to begin with. Rude, condescending and unqualified opticians will waste your time and ruin your day. Go anywhere else.

Dr. Gregory Sutton caught the glaucoma in the early stages and stopped it by doing a lazor surgery…read moreon me. All staff was nice and friendly. Can't thank Dr. Gregory Sutton enough for catching the glaucoma in the early stages and saving my eye sight.

I was so hesitant to have cataract surgery but my local eye doctor referred me to Greg Sutton at…read moreeye surgical associates. Everyone there was so great to me. The procedure was absolutely painless. The staff were so fit,informative, helpful,made me feel so at ease. I have always had great eyesight and really didn't want anyone messing with my eyes. But at 72 it was time. After a week out I'm so glad I did it.You don't realize over time how cloudy, dim things get. I can see colors,distance,my phone and bible print so well now. A Big Thank You to Eye Surgical Associates of Lincoln Nebraska