I received a letter from Lending Tower in 2024 stating that I was prequalified for a $23,000 loan over five years with monthly payments around $400. The offer appeared legitimate, and the letter implied that my eligibility had already been assessed.
After calling and completing their intake process online, I was informed that I did not qualify for the advertised loan. Instead, I was offered a debt consolidation program that had nothing to do with the original loan terms and only applied to a few of my creditors (Capital One and USAA).
This feels like a classic bait-and-switch scheme. The prequalification letter appears to be a marketing ploy to get people to call in -- not a legitimate loan offer. Lending Tower misrepresented its offer, wasted my time, and collected my personal information under false pretenses.
I am submitting complaints to the Consumer Financial Protection Bureau (CFPB) and Michigan Attorney General regarding this deceptive advertising practice. I would not recommend doing business with Lending Tower based on my experience. read more