This isn't like the flagship LEGO Store at the Rockefeller Center, but it's a more than a typical suburban LEGO store. They feature some giant builds in the store from time to time, like the Statue of Liberty torch and the witches from Wicked. It's located right next to Washington Square Park where LEGO had held popup events in the past. They also host regular free build events. We attended one recently where we got to build the hamburger cart. It was really fun and the finished build was adorable. This store also has a giant LEGO wall facing the windows. I didn't know about it until when I was in line for the build event and the queue led through that little hallway. Look for it -- it's quite impressive! read more

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Everything Lego, be prepared to release your inner child! So many choices from nostalgic to flat out creative. read more

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I love all of the historical builds they have throughout this store. From the large arm segment of the Statue of Liberty to brick built lego figures depicting New Yorkers throughout the ages, this store really sets itself apart from all the other Lego Stores I am used to going to. It felt almost like a mini mini Legoland. As far as inventory goes, there's really nothing special or unique at this location. There are some torsos in the Build a Fig area that say "I [heart] NY" which I haven't seen anywhere else and they have the mining building area where you can make custom torsos, but that's about it. Employees, as always, are incredibly friendly and helpful. They're happy to talk shop or just about the city as the woman working the figure factory found out we were from LA and started talking to us about Disneyland and how she wants to visit there one day. It just helps give a sense that they're not just there to make you spend your hard earned money but to really give you an experience. And that's exactly what we got. So, if you are a fan of Lego, and even if you don't want to buy anything, this location should be on your list of places to stop by on your visit to NYC. read more

Lego - Exterior - Toy Stores Near Me - New York, New York

Came here during our trip to NYC. The location on 5th Ave was very busy and stocked full of a variety of Lego sets. The associates in the store were pleasant and eager to provide great service, which they did. The intricate Lego models were awesome: a dragon overhead that seemed to weave in and out of the wall, Lego children that graced the floor and host of other statues. They had an area where you could take a photo and develop a Lego set from that! We purchased an anime Lego set , which was a great value, and got a free gift. The value of the sets varied according to the complexity and popularity of the item. All in all, a well stocked store where you can find most of the items you may be looking for. read more

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Ever read the Japanese manga "Kimi no Koto ga Daidaidaidaidaisuki na 100-nin no Kanojo" or "The 100 Girlfriends Who Really, Really, Really, Really, Really Love You"? It's an over-the-top romantic comedy about a lucky schlub named Ajio whom, due to a careless deity and a particularly good scene in a Hayao Mizayaki movie got blessed with 100 soulmates, and it became his life's mission to love every single one of them equally at the same time (or they will literally die if their affections were not reciprocated). Well, I never came close to having 100 girlfriends (I was, and still remain a serial monogamist) but I do have close to 100 Lego sets, one significant other for over 5 years, the emotional wisdom / scars of a few ladies with whom I had strong past connections, and some who I had to figuratively kick to the curb for coming between me and my Legos. Jane, Sandra and Nicole? Not sorry. Don't ever come between a man and his lifelong addiction to Nordic plastic blocks. So, as a techie working in silicon alley, my office is close to the Flatiron Lego store...but ironically enough I don't buy a lot of sets there. Between Lego's pick-a-brick online service, its Bricklink 3rd party bricks marketplace (and its BrickLink Studios design software), its Shop@Home service and the various 3rd party websites (like brickset or the new elementary) I usually find out about new Lego sets, double point days or free giveaways before most people, and since I also frequent Target or Costco warehouses, I often know more about available sets there than Lego's own retail operations. Since I don't enjoy carrying Lego sets home, I would often ship them directly to my house. Of course, I do have the occasional date night with the missus at Eataly next door (I made a promise with the missus that if I ever enter the C-suite we'll celebrate at Eleven Madison Park...which is at this point a very long shot and a recurrent joke that hurts) so we'll walk in and treat the place like a Lego showroom - the missus loves the botanical collection since it jives well with our interior decorative style, which she semi-sarcastically refer to as "Lego Jungle Cat condo garden server farm". I usually gun for their Ideas or Creators set (since I do custom designs). Before I buy a set I usually try to get an idea how it'll jive in own home, how well our 2 furbabies (*meow*) interact with them, and whether I'll love having them. The sad thing is that more often than not I'll be surprised by something that came in which I entirely forgot about, and is still sitting in a box unopened and un-assembled, waiting for my undivided time and attention. So, should you buy Legos here? Well, out of the 2 Manhattan Lego locations this is the lesser known one (the other is at West 51st and 5th) with less selection of sets, but it's also the one that's more likely to have sets in stock. Their display setup tends to get the new ones later than the other, but whatever they have on display, they'll tend to have. Service is friendly without it being too intrusive, and it's nice to be offered freebies for dropping "stupid money" on Legos. That being said, if you are planning to break up with a girlfriend over Legos, it'a slightly less embarrassing for her to do it at the Lavazza cafe next door at Eataly...although sometimes, you get to choose the event but not the venue. Just remember that ABS plastics endure even if your affection might fade... read more

Lego - Yes, one of them is Lego but I can't tell which one is which... - Toy Stores Near Me - New York, New York

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It's amazing what you can do with Lego. This Lego Store located in the Flatiron District and decorated with Lego figures. The attraction are life-sized figures of Wicked characters, Elphaba and Galinda in the likeness of Cynthia Erivo and Ariana Grande. It's truly an art. Sadly there wasn't any information on how long it took to make these. Besides all the figures, this is a Lego store, so people can build mini figures and shop. All priced according to the size and amount of bricks. read more

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This is not the flagship store but it's an impressive store near the Flatiron in its own right. There's even some New York City specific decor like the Statue of Liberty lego display in one corner and other lego displays that pay homage to the vibrant diversity of NYC. There's a wide selection of lego kits as well as a neat row of Pick & Build parts. Staff are plenty here and can help answer questions you may have. read more

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At the corner of 23rd and 5th Ave, this is a gorgeous lego store. It's a huge store, very clean and friendly staff. Different themes of lego toys are sold here. Few good ones I noticed are Marvel characters, Harry potter, super mario, and minecraft. There are few ones specific to New York City. There's a huge wall to pick your own lego pieces. Another section to build your own character. In the back they have self mosaic maker. Prices are decent for it to be in NYC. It has iconic lego structures like Statue of liberty flame, a dragon, Super Mario, Transformers and so many more. Very popular with tourists, always heavy crowd inside. Sometimes the line wraps around the store to get in. read more

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Overhead music set too loud to be comfortable. Ended up leaving to order online. Great products at least.

Lego fans must certainly make this a stop when they are in the big apple. There are many types of Lego sets, including sonic the hedgehog, Harry Potter, and super Mario Bros among others. One popular station was building your own mini fig, where kids and adults alike rummaged through bins to build their own mini fig. in the back of the store was a section that was closed, which might be open for parties, but in this section there were multiple opportunities to build and design your own mini figures as well. Above, if you happened to look there, I found a large Lego sculpture of a dragon, and I imagined how long it would take for someone to build such a monster. Throughout the store, behind plexiglass, there were many of the larger Lego sets built to inspire. read more

Smaller sized store with cool Lego installations. Very cool expensive items available -definitely worth a stop. Some affordable stuff as well. We got some sale items for the kids. Make sure to stop in the room off the main floor to see the installations. read more

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As always a favorite amongst young and not so young who grew up with this fun, intricate and creative toy! This location has an extensive collection and the most helpful staff! The displays and decor of the store is just admirable. Prices are comparable to other locations. The build your own options are among our favs! read more

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I literally walked in the windy rain for 40 minutes to get here! Totally worth it! This Lego Store location is right next to the Flatiron Building in Manhattan and across a street from Madison Square Park. For a toy collector/Lego enthusiast such as myself, this place was an absolute must do. You get to see a bunch of very cool Lego displays all throughout the store. Naturally, there are plenty of Lego sets available at retail. If you don't want to buy anything too large due to concerns with flying (like me) they do have smaller sets and keychains and magnets available. I did end up buying 2 small sets and a magnet. lol I couldn't resist. The employees were very friendly and great with answering any and all questions we had. If you're a Lego fan, then this is a must-see location for you! 4 stars! read more

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my experience with LEGOs as a kid was Frankensteining together vehicles, figures, buildings, etc. while not putting together the actual object that the LEGO set was for...creativity wins. the LEGO Store in the Flatiron District at 23rd & Fifth Avenue is a wonderland whether you want to find sets for your favorite Lego sets based Star Wars, Harry Potter, Disney, other franchises, or famous structures, vehicles and more OR just buy a ton of loose blocks to pieces together for your own creations...the LEGO store has plenty of both. the store is mostly an open space with different difficulty-level sets lining the shelves and their are bins of loose LEGOs placed throughout if that is your building preference. the space is really well maintained, brightly lit, not cluttered but neatly organized, and despite the crazy foot traffic always looks relatively clean and open. the staff here is really friendly and helpful. they clearly are LEGO fans and understand the ins and outs of building with LEGOs. definitely, talk to them if you have questions. pay attention to those age difficulty levels--some of the sets are insanely complex and aren't for the faint of heart err, patience. truth be told, i have probably bought more LEGO sets for adults than kids---arrested development, am i right? or perhaps my friend circle is filled with adults stuck in childhood nostalgia/ hmmm, that's a story for another review. beyond being able to buy LEGO sets, the LEGO Store seems to always have different building events or workshops for kids and adults when i have been there shopping or looking around. the store definitely has a buzz of that puzzle-solving creative energy and fun as people are figuring things out or building things at these in-store events. this store is pretty much always superbusy. it's near multiple subways, in a shopping hub neighborhood, frequented by tourists, etc. so don't be surprised by lines out the door especially as the holiday season approaches. the store definitely is a little calmer post-holiday and easier to shop in. LEGO Store is for everyone--just don't be a blockhead...have fun and don't step on them barefoot...OUCH! read more

Lego - Exterior - Toy Stores Near Me - New York, New York

As a New York resident, I like to stop by the store one in a while. Mostly I order directly from Lego.com but, there is some stuff I couldn't order online like BAM box. It is a minifigures set that you can build 3 characters and for a collector like me. BAM box has changing new minifigures style every quarter. So I need to go to the store and build them up by myself. It is fun experience. Other thing it is good to see a new set display in a store every time I go. read more

With the reduction of toys stores in general around the country, Target and Walmart are the best place to view Lego statues or building sets for kids to view. But t really enjoy the creativity of Lego, you have to visit a LEGO store. Lego stores are now across the country and you will find one in your area, but this one in NYC is one of the best. For Lego enthusiasts, these stores are the only place for you to find the exclusive sets. Sets that are built with over 1000 pcs and are hard to find. Plus you will only get the bonus sets at the store - that the the sets they give you when you purchase over $100, etc. But with all these benefits you may ask why should I visit this store over other Lego stores? Well that is for all the additional builds that only exist in this store. They have some special large statues that are made specifically only for this store. There is a all of statues from the 1900 to 2010 that show all the different Lego themes. As well as some very cool statues that they change every few months. read more

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My friend and I were sitting in the park as I finished my Shake Shack lunch when I spied my little eye on the Flatiron Lego store. If you know me, you know I'm pretty much obsessed with all things Lego. I was ready to b line it right to them. I asked my friend if he'd go with me and he was totally in. We walked right over and I was super stoked to find out they gave out the Lego passports at this location. I know, hand me my super dork award! I have a London Lego passport but obvi didn't have it with me on this spur of the moment work trip, so I got a new one. I love destination Lego stores. Being from LA, I adore seeing the specialty Legos they have built in the stores. This New York location had a massive Statue of Liberty. She was gorgeous. I bought a small Statue of Liberty keychain and a little NYC taxi cab to put together. I love Legos, and this store does not disappoint. If you are in the city with kids or just a kid at heart, it's definitely worth a visit. read more

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Very cool. Lots of legos, a build your own station, key chains, special NYC box sets. A lego lover would love it here read more

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This store is amazing to look at. Everywhere you turn, there are huge lego displays of everything you can think of, even the subway station entrance! I couldn't help staring at each one. read more

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Lego Store in the Flatiron District is just as much fun and just as expensive as the other Lego Stores. I'm never hassled by the employees. I like to see what's available because the products change. All I can say is that these are not the Lego Toys I had as a child. We had to use our imagination to create a building or bridge. These are elaborate expensive puzzles that you put together and leave them together! You're free to disagree with me if you like. I'm still giving them Four Stars for the store atmosphere and enjoyment I get from browsing here. read more

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This is a great LEGO store. It isn't very big, but they have packed a lot of impressive builds and tempting items in there. The staff are friendly and helpful. I was thrilled to have someone help me find specific minifigures. I know it is a hassle, but was helped joyfully. It was wonderful! They have a nice selection of NYC related LEGOS in all price ranges, if you are looking for the perfect souvenir. We checked out both of the NYC LEGO stores on our visit and this one is much more quite and calm than the other. If you are looking for less excitement and smaller crowds, this is the LEGO store for you. read more

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I grew up with LEGOs. I love LEGOs. And despite walking by this store on the way to my office for years, I'd never gone in until very recently, when I needed to make a good friend feel terrible by giving him some LEGOs as a gift (long, stupid story that you don't really want to hear). Well, I totally regret not having stepped in sooner. There's a lot to like about the LEGO store: 1. The staff is really nice, and very willing to help solve all your LEGO issues. 2. There's a kiosk in the back that reads "Who Are You?" and only caused me a minor existential panic attack. 3. It's filled with all kinds of fun LEGO sets for you to buy and build with the children in your life, or just if you're into doing that as an adult, which isn't weird at all. Please keep in mind that you have to assemble everything; there are no readily built LEGO items for you to buy. Personally, I really wanted the LEGO monkey that sat on the counter telling me the register was closed, but they wouldn't let me buy it, and they didn't like it when I grabbed it and tried to run out the door. Don't do that. read more

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Great store for Lego fans. The store is a bit smaller than other Lego stores but it still fun to go visit. They sometimes have in store promotions and events. The staff can be hit or miss but usually I go there with an idea of what I want to get. read more

Just left this store a few minutes ago trying to find a gift and unfortunately wasn't assisted until I disrupted a conversation within employees and security at the front. Customer service lacked tonight for sure! read more

MUCH smaller (and less impressive) store than the other one by Rockefeller Center. Again, not much is available for young toddlers, as most sets are tailored to children 6+ years old. The dragon is cool, but I wouldn't make this a destination... more like "Oh... we're already in the neighborhood... let's check this place out!" read more

the service there was great but the products are not. They are mainly defective. the taxi LEGO (40468) came without the stickers and the obi wan + darth vader LEGO was missing a piece. read more

This is a great Lego store however it's worth mentioning right away this is nowhere near as cool as the Rockefeller center building. I'm from New York and if you say you hated the nyc lego store, you probably just went to the wrong one. As a collector who works right next to this store, it's a great convenience. They always have tons of sets that may be sold out otherwise but the pick a brick section is always lacking (but that's also normal for nyc lego stores bricks move fast!) The staff is friendly and they have an amazing sculpture of the Statue of Liberty which is worth checking out and a flatiron diorama in the back as well for all you moc builders. Other than that, this is a Lego store. Go in. Buy legos. Leave happy. If you wanna take photos and stuff, go to Rockefeller center. That store is literally insane! read more

Very small, spent like 10 minutes here haha. Still a good selection of items to purchase. It is like mostly one room. And in the back is a machine that takes your photo and then prints out a Lego version. To activate the machine need to purchase a ticket at the register. Asked a staff employee how much is the ticket and it is $125!!! Yeah that is wild. More affordable goodies - they have these like Lego "nyc post cards" seems like a cool idea as a souvenir or memorabilia haha read more

It's a Lego store in the middle of NYC. It's super cool and I loved walking around and seeing all the bricks. read more

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Located on a corner, my husband and I decided to walk inside after seeing a replica of the Statue Of Liberty in lego form in the store window this evening. I loved that the lego figures on a high shelf of the store had a timeline theme that starts from the 1700's to something is supposed to represent today (check out my photos). I also loved seeing the other different lego sets built so that in case if you want to buy a set (although rather expensive), you know what to expect when you eventually create. The Simpsons Kwik-E-Mart set ($219 prior to tax) has so much attention to detail. I especially loved reading the funny sign that stated not to take checks from the following people (which includes Mayor Quinby and similar names of Homer Simpson... like H. Simpson, HJ Simpson, and of course Homer Simpson). Some Lego stores have different lego displays that are unique to that area. And so with particular store, you will see a huge Lady Liberty In Madison Park display near the entrance of the store. The Lego store in Anaheim, Ca in downtown Disney have a Beauty & The Beast Display outside and inside is Genie from Disney's Aladdin. After briefly browsing everything, I caught my eye on this cute miniature Statue Of Liberty magnet and just had to buy it. Although it cost me $7.07, it is probably one of the best and most unique souvenirs to have from my New York vacation. read more

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This was one of the biggest Lego stores I have ever been in. The place has nice employees, the legos were priced right, and the place was in the middle of the Flatiron district which makes it convenient read more

Lego - Toy Stores Near Me - New York, New York

Lego-maniacs, rejoice! You will start looking at the whole world in terms of Simpson's Rule and how it can all be broken down into snap-together cubic bricks. Just like in Minecraft! If this store was around when I used to work around the corner, you would probably have found me here everyday during lunch asking if the new stock has arrived. Is it here yet, is it here yet?! If you grew up with Legos, you know how expensive they are, but you also know that they open a world of creativity and you think you can build bridges around the world, buildings to reach the sky and spaceships to explore the universe. Isn't that worth a few bucks? I love the themed building sets like the Marvel Superheroes, Star Wars and Architectural Series. Those Lego designers are masters at replicating just about anything imaginable and even things unimaginable. What's also unimaginable is the thousands of dollars we've spent on Lego sets over the last 15 years! Recently, after seeing the Avengers: Age of Ultron movie, I saw the SHIELD Helicarrier was done up Lego style, all 2,996 pieces of it. I'm saving up my pennies because I have to add it to the collection. It's one of the most monstrous sets they offer for sale, short of the colossal sculptures they build at Legoland. Prices here are 5-10% more than what you'd see at Target, Walmart or on-line, but you'll find some kits here that you won't normally find elsewhere. Plus they'll toss in some freebies if you spend more than $50, which is not hard to do if you bring small children here that have no clue of the value of a dollar as they're screaming their little heads off that they want the $450 3,803 piece Death Star. http://forum.rebelscum.com/photogallery/showfull.php?photo=68417 My advice? Bring earplugs, a bigger wallet or get a second job. Pro Tip: If you ever get a set that's missing a piece or gotten the wrong piece, contact their customer service through their website with the piece number and they will send you a replacement right away, no questions asked. read more

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Stopped by one day while waiting in line for the harry potter store! It was a little small, but super fun. There were lego sets for everything you could imagine. We grabbed a couple things and got a few little freebies at checkout! There were areas where you could build your own set and sets of 3 lego men! read more

Lego - Toy Stores Near Me - New York, New York

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GRAND OPENING DAY TODAY! They have the raised hand and torch of the Statue of Liberty created from LEGO pieces! read more

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beware of the no return policy - the store clerk did not give me a receipt at the time of purchase. and although the item is not opened, the store did not accept the return made in less than 24h. staff was not helpful. read more

The latest Lego store in Manhattan is designed to the tee with kids in mind. You'll find various dioramas of lego playsets in displays. You can stare at these for hours. My favorites were the Simpsons and the Star Wars sets. Huge Lego statue displays mark every part of the store but the one that stands out is the Statue of Liberty torch. Fun stuff. In the back you'll find a large diorama of the Flatiron district. Pretty cool. Great friendly staff but when did legos get so expensive from what i remember as a kid. read more

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This LEGO store location is pretty cool! The greaters are diligent to welcome and speak with you. Be sure to make your purchases with Naomi, she's a really joyful cashier, was able to help me with my LEGO purchase, and knew a whole lot about her LEGO. After speaking with her I decided to get a few of the LEGO mini figures series From series 22, they're really cool. read more

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The staff is always friendly and helpful. The sets are actually priced as they should be. And well it's Lego how can you go wrong with such a fun product!!! read more

Written by Olivia Age: 7 I am going to review The Lego Store. There is a Lego Store in Madison square park. It's amazing. What I like about Lego Store is that it's big and they sell Lego pieces! What I don't like about Lego Store is that sometimes they have lots of people. Some people say that Lego is better than Magnetile. But some people say Magnetile is better than Lego. I think that Lego set is cool because it can stick without glue. They have cool Lego sets like Starwars, princess, Harry potter. If you have a baby, you can buy Duplo(it's a baby block!). I hope you go there because it's not that far and it's lots of fun! read more

Lego - Toy Stores Near Me - New York, New York

Worth a visit, just to see the display cases or structures they have set up. Not the biggest store, and with so many kids/parents around, especially during the holidays, it was challenging to look at everything and not run into a stroller or two, or a child running to look at this/that. Definitely need to be aware of your surroundings. Luckily it's an open layout, so there aren't any tight aisles to maneuver through. But I loved the Death Star Lego set....and was SUPER tempted to buy it....for over $600. Basically, this store brings out the inner kid in you, and your little ones can have a lot of fun looking at everything. Also had a wall of individual pieces, which might be good if you somehow lost a piece in your set? Or maybe it's all for show. Friendly cashiers, attentive floor people ready to assist. read more

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