I used to wander past this store - located near the David Jones Food Court - never really tempted to go in, until I spied an Ellery piece on the rack.
The surprise of seeing one of Australia's biggest young designers inside drew me inside. I had actually assumed from the outside that LAX was more a street fashion/ men's store, with all the sneakers on display, and the name 'LAX' as well. But glancing through the racks I was pleasantly surprised by the selection: lots of big name and hard-to-find-in-Adelaide designers like Antipodium, Jesse Hill, Josh Goot and the like, as well as bits from cheaper fashion labels like Minkpink.
Yet, despite having some amazing labels on offer, something has stopped me from really liking and frequenting this store. It could be that the selection isn't huge, or the general food court ambiance, or the uninviting decor. Or it could be their edit of the labels just isn't really my style - it feels street/ surf/ skate even though it has a lot of higher end pieces, I can't put my finger on it. read more