After living in Santa Cruz for 7 years I felt like I had lost my sense of style. I needed a…read morewardrobe refresh and to learn more about street style. I learned that you can have a casual but elevated wardrobe that could also be transitioned to more business casual by just adding some intentional additional pieces. Natalia helped me create a capsule wardrobe that I was able to wear at my very laid back beach town, accessorize it and elevate it for my trip to Paris and with some additional pieces I was also able to have a an amazing business casual set of outfit for my new hybrid job that I get compliments all the time. Being able to consult on outfits while getting acquainted to my new pieces was definitely a game changer for me. Also, being introduced to brands that not everyone has and aligned with my budget made a big difference. She organized my closet in a way that was easy to digest and putting outfits together was simple. What a difference it has made for me and time spent getting ready. I highly recommend Natalia for anyone struggling to find what to wear in there closets or needing a wardrobe refresh, it's been an incredibly life changing experience.

From the owner: Welcome to Natalia's Personal Styling & Wardrobe Consulting! With over a decade of international…read moreexperience and a background at Vogue, Natalia provides bespoke personal styling, wardrobe consultations, and personal shopping services. Having lived and worked in London, Dubai, New York, California, and Miami, Natalia understands diverse cultures and fashion trends. Our services include capsule wardrobe creation, special occasion styling, color analysis, shopping accompaniment, and online consultations. Natalia’s expert guidance ensures you look and feel your best every day. Discover a world of style and elegance. Book your consultation today!

Michelle is awesome. She does a great job. She gets her groceries. Everything you need and if not,…read moreshe'll give you great replacements. I had to run a bunch of errands for me anything from going to the bank to grocery shopping. She's there for u a 100% call her and make an appointment you'll be really happy.

From the owner: Hi, my name is Michelle. I have 30 years experience in the grocery business. I specialize in…read morepersonal shopping, errands and dog walking! I also have experience with the elderly, handicap and special needs. Call me for to schedule an appointment!

Best customer service I've ever received from a small business like this!! The owner is an expert…read morein her craft, and offers rare desirable plants below normal costs. She's very knowledgeable and always willing to help you establish your plant in its new home!! She's always willing to help you get everything you need at a reasonable cost! Highly recommend for any plant enthusiasts or people looking to learn about the hobby!!!

My favorite plant shop! They have all different kinds of plants to choose from, ranging from your…read moretypical houseplants to rare succulents and even a wide selection of carnivorous plants. The owner is very friendly with a contagious enthusiasm for plants. There are lots of cute trinkets/merch as well. It's impossible to walk out empty handed

After years of dressing very simply (CTO "hoodie uniform") I wanted to create a more curated…read morewardrobe but didn't know where to start. I chose to work with Paul because of his online reviews and I'm so glad I did. Even with my high expectations, he exceeded what I'd hoped for at every turn. Paul not only is amazing to spend time with (explaining lots of little tips and tricks along the way that have been useful and stuck with me), he is also very efficient with a thoughtfully designed sequence of meetings (some virtual to align on goals and define my style, some at my house such as the closest audit, and some at the mall where he prepared fitting rooms and made shopping actually enjoyable). The final product: a wardrobe I really look forward to every day, and even a helpful 'look book' of curated outfits (there's something pretty magical about flipping through the pages to pick out something I like and knowing I have all those items in my closet already!) If you have a similar goal, and want someone to make it an easy and delightful process, I highly recommend Paul!

I knew my closet sorely needed a refresh as I do not buy that often, and I was searching for…read moresustainable quality brands within my price point. I had tried multiple brands that offer monthly styling boxes, but I didn't like the styles or quality each time. Paul came in and audited my wardrobe and got to know my preferences and clothing needs, then he used his extensive knowledge and did extra research to find me brands and items that he felt I would love... and I did love them! I was thrilled to find eco-conscious brands that fit my petite frame (very hard to find my size), and Paul solved so many of my clothing issues with insightful suggestions on how to wear specific pieces in a more stylish manner. Also, he made sure my current pieces matched well with any new items, especially since I wanted to keep everything in rotation. My experience was beyond my expectations because Paul is deeply knowledgeable, friendly and approachable, and because I felt he really LISTENED to what I wanted while gently nudging me to expand/improve my style. I look forward to working with him again in the late spring so I can refresh my summer wardrobe!

Alena is a very talented stylist who truly cares about her clients. The entire experience from…read morestart to finish was amazing. I loved the closet curation, shopping, and look session. Even though I actually enjoy cleaning out my closet, it was so helpful to have Alena there to help me decide what to let go of. Having another set of professional eyes made all the difference. For the shopping trip at Stanford, she pre-pulled pieces ahead of time, which made everything effortless and she found so many perfect items. The look session was an absolute blast. I was amazed by how many outfits she created using different combinations of pieces. You could tell she had already envisioned how it would all come together, but seeing her mix and match everything with such skill including accessories like belts, jewelry, and shoes was impressive. I highly recommend Alena and will definitely work with her again in the near future.

Alena helped me discover clothes that truly fit my personality--and how I want to feel. She gently…read morenudged me beyond my comfort zone (hello, brown blazer!) and I ended up loving pieces I never would've tried. She's warm, always smiling, and her recommendations made me feel confident and excited. I recommend her to anyone ready to elevate their style. She's the best!

Michael has been very helpful in doing alterations for my cosplay projects such as adding zippers…read moreand stretching out jumpsuits . I've given him very tight deadlines and he's always been able to accommodate. HIGHLY RECOMMEND!

Michael Nguyen is great and very sympathetic. He went above and beyond to send my dress.read more

Nicole was pivotal in helping me jumpstart my new style. I had lost a lot of weight and struggling…read morewith what would look best on me. Through her consultation I was able to hone in on what was working in my wardrobe, what I needed to rethink, and purchase a few key pieces. As a mom of 5, I lost myself for at least a decade and decided it was time to put myself first. One of the best investments for myself.

Nicole is such a natural at what she does and so wonderful to work with! She is GREAT at finding…read morepieces that fit individual, personal styles. Her easy going nature, intuition, and keen eye are all so nice and impressive. I can't wait to work with her again. If you're on the fence about whether to hire a personal stylist, hesitate no longer and reach out to Nicole!

Carrie is fantastic! She came to my house one afternoon and we went thru my closet. Carrie weeded…read moreout dated looking clothes & put together lots of outfits with accessories! I just wish she could hear all the wonderful compliments! Next we took a shopping trip. Wow! I feel like I have a store in my closet & am having a great time wearing all these new outfits! Carrie was great for picking out things that really looked right on me. I think of all the times I have bought things only to wear them once or twice. I have a great wardrobe now thanks to Carrie!

Carrie LaShell helped me create a style that fits my personal brand, personality and lifestyle. I…read morewas looking for a stylist who could help me update my closet. Carrie was recommended to me by a friend who utilizes her services. The first step was my closet. It was like a nice version of, "what not to wear". I'm not hopeless in choosing clothes but I also was struggling with the fact that I had lost a lot of weight and my clothes didn't fit properly. The closet experience with Carrie was amazing and she took the opportunity to explain to me why something did or didn't work for me and how I can make the style my own. We donated clothes that didn't work and altered other clothes. Now, I can reach in my closet and everything fits nicely. Later that week, we went shopping together. I'm actually a great shopper for other people but I can never find things that I like for myself. As we shopped, She took the time to explain what to look for (colors, patterns, styles) and what I should avoid. I ended up saving a lot of money and time in the end and Carrie kept me under budget. The best part is that I don't wake up every morning and say, "I have nothing to wear today."