Wow Kwik Trip store #1110 (Gateway Drive, Eau Claire, WI)! Major fail in advertising AND customer service. With our Festival Foods/Kwik Trip Rewards we still paid more at the pump than the advertised price of $3.499 on the highway sign. When we brought it to the employees attention, she said, "well, it's right at the pump." Then proceeded to offer a free coffee for an overcharge of $.30/gallon on 22 gallons. No thank you. One hour later after dinner at a nearby restaurant, the sign was still wrong! read more