Over my many years working for car dealerships I was constantly bombarded by folks pitching themselves as 'Social Media Experts', some go as far as to refer to themselves as 'Guru's'. While I don't claim to be an expert myself I have at least learned enough that I can usually see through them fairly quickly and dismiss them before my time is wasted by fluff and hype. When I first met Kathi she never used the term expert, she simply doesn't have to because her expertise speaks for itself! She is the real deal when it comes to mastery of all things Social Media! In addition to her amazing insights and in-depth knowledge of what works now AND what's on the horizon her experience in the car business gives her the unique ability to apply her mastery to a car dealership in a way no one else can. Unfortunately, the car business is in extremely short supply of truly forward-thinking decisions makers and therefore most dealerships have little to nothing going for them on the social media front, LUCKILY there is Kathi Kruse! I cannot say enough about how Kathi has helped me understand the power of social and her guidance has given me the tools to launch us into the future of marketing! Kathi Kruse is a powerful ally for ANY car dealer (or any business for that matter!) looking to jump into the social pool, call her NOW and tell her that Mike theCarGuy made you! read more