Person running the register was extremely creepy! I was picking up an order on DoorDash and I asked…read morethe man running the register if he needed to see my id and he said "yeah, just so I can see your address" would definitely NEVER recommend coming to this store!

If you live in Escondido you've probably sat in traffic at the Washington light at least once…read more You've always wondered what Goro's is like and is it worth stopping in for a visit. I came looking for sour beers and Goro's had a large variety of Wild Barrel SOUR Beer cans. Strawberry is my favorite but they had all sorts of weird flavors like nectarine and papaya. Goro's may be a bit small, but they've maximized every square foot. They've also gone all-in on the craft beer phenomenon. This is definitely the place to go for locally made beers and seltzer.

From the moment you walk in, you feel, "Boy, oh, boy! Look at this place! I'll be here a while..."…read more First off, a very cool dog was in there. It took peak resistance for me not to pet it and be its friend. I was greeted, and asked if I needed any assistance while I was looking for a good gift for my brother more than a couple of times. After finding the winning bottle, I chose to look around see what other things they had to offer. I'm glad they have a larger selection of IPAs than hard seltzers. Even if I don't get something for myself, I like seeing that they give local breweries a chance to get their name out there

Super store! First time here. Great location - just a few minutes from the intersection of the 15…read moreand 78. Easy on, easy off from the highway *BUT* it's a little tricky to find where they are in the stripmall. Ignore your GPS and pass it, coming from Center City and then make a U-Turn (it's right next to Arby's, in the big strip mall just to the east of Center City and north of Mission Road. They had a ton of wines inside, well labelled with info and divided into California grapes and countries. I have developed a favorite Italian wine (Forte Ambrone) at one of the Hillcrest restaurants, but I hate spending $15/glass for it, and then ordering Italian wines elsewhere that are just not quite as delicious. Found this place online, the only place listed in San Diego County that had it. $11.99/bottle! I called and they had 6 in stock, and put aside four for me. Easy in, easy out. I could have stayed and browsed some more, but I'm sticking with my Forte for now!!

Mason made our dinner the best! His mom trained him right!…read morePizza was the best. Great service and great food, the best.

Maggie and Des were very nice. They gave us great service and the food was amazing! 10/10 would go…read moreagain. Very chill vibes and very clean. If you go make sure to leave a review they are awesome!

I come here every so often and they have a good selection of drinks. Today I was looking for hard…read moreto find beers. They didn't have them, but I found something that I don't always get and bought it. Prices are reasonable. I prefer other places but this is close and good enough

Really great service here! We needed to pick up a Johnny Walker Blue for a friends birthday. Price…read morehas remained the same over the past 2 years so that was nice. It was in a locked case. We had to call for assistance. We wanted to do a spoof gift with arbor mist inside but they didn't sell it here. Couldn't find another cheap $5 wine alternative for the spoof so we let it go. Great service and very clean organized store.

Great selection of wine, beer, and liquor. The staff helped us out efficiently and the store is…read morealways clean and well-organized. Theres also plenty of parking at the plaza where the store is located.

Family owned Liquor Store. They definitely have what you're looking for and more. Customer service…read moreis always great and they are knowledgeable about the product. Checkout their website for a bigger selection

A great store. Has been for years and they just keep adding little touches to make it that much…read moremore attractive for the consumer. Drop in for a wash, some gas, some booze, a cigar and some Mexican takeout. Dicks

People laugh at me when I tell them the best place to buy alcohol is at the Shell station…read more This place has an excellent selection of hard alcohol, beer, wine, cigars, snacks for a road trip, and Mexican food. Yep, there's a small Mexican grill in here too.

I would like to share my most recent experience of when I was yelled at and chased out of Lena's…read moreLiquor because the girl working at the counter stated she doesn't care for me because I "sound like a valley girl". I honestly cannot help I was raised in Southern California. I never mean to come off pompous, but I guess I rubbed her the wrong way one day and she had been mean to me ever since. I always greet her and she always ignores me but will speak to other customers. I usually bring my own bags, but this time I didn't and asked her for a bag, she put the bag out and told me to bag it myself. I was appalled. I am always a very nice person, ask any of the other 8 employees that work there, in addition to the owner. This behavior is simply not sustainable for good business.

My favorite liquor store to pick up craft beer in East Escondido, selection might not be as good as…read morethe other "craft beer " spot across the street but prefer the service and prices from this spot hands down. Good selection of hazies/NE IPA's and other styles as well. Definitely recommend if you're in this side of town and looking for some brews.

Nina is soo cool and pretty and funny. Matt knows what cigars I like. The prices are incredible…read moreand shot selection is Awesome . One tiny complaint....that guy. He has got to go. Oscar knows how funny he is and how bad that other dude is. Please fire him! The one with glasses and zero personality. Tammy Grin and Tafone Frijoles

I grew up in the neighborhood and have been coming to El Norte Liquor since I was a kid. It's still…read moremy go to liquor store in Escondido. The staff is always friendly, remembers regulars, and the vibes are always good. They've got a solid selection of craft beer, wine, tequila, whiskey, and all the essentials. Clean store, easy parking on El Norte Parkway, and always well stocked. Best liquor store in Escondido.

My family and I have been going to this liquor store for over a decade. My husband since he was a…read morechild. The customer service is unparalleled. You become part of the family there. Kids pop in for after school snacks just like it was still the '70s & '80s! They have EVERYTHING! And if they don't, just ask & maybe they'll start carrying it. I'm just waiting for them to start carrying gift cards for their liquor store/market.

This is a weird place, full of cool weird old cars and stange barbie dolls. I loved it. I didn't…read morehave any wine but I had a nice beer and some lovely popcorn. If it's not haunted then there is an opening for a hard working poltergeist as it feels like it probably should be. 5 stars across the board

NOT JUST CARS An interesting collection of mostly…read moreconvertible cars and other Americana and collectibles (i.e. Vintage TVs, appliances, radios, Barbie dolls, etc.), housed in three separate structures in a winery setting. PRICE TO ENTER When you first enter, you will be in a gift shop/entry area where you pay at the desk. The cost was $14 per adult in April 2026. (Discounts offered for seniors, military and kids). IT NEEDS A REFRESH Overall, I felt the museum needed a bit of a refresh and rebrand. It's tired, dated and a little clumsy and cluttered. The items in the gift shop look like they've been there for decades. There are odd pieces of furniture lying around nestled between the cars along with cardboard stand-ups of Marilyin Monroe and dated photographs. The descriptive signage next to the cars are on the floor and wordy, hard to read. There was dust, dirt and cobwebs in display cabinets. It felt like someone had collected all this stuff, put it on display and then forgot about it. The cars and their paintwork were in great condition and paintwork was dust-free and shiny. It would have been nice to have learned about the owner or the story behind the collection, but we weren't given any brochures and there weren't any docents to ask. BARBIE COLLECTION In one building there's a small room with a large collection of boxed Barbie dolls from years past with a few Barbie cars as well. Again, it all looked a little tired and forgotten. WINE BY THE GLASS OR TASTING We didn't stick around for wine or wine tasting, but there were people there enjoying the patio and live music. There's a refrigerator with charcuterie and cold drinks available for purchase. The vineyards were pretty with roses and benches dotted around. Picnic tables are available out front. Their web site is one page, not terribly informative and again, could do with an update and refresh. Parking is complimentary. If you've never been before and like to seek out new places in San Diego County, stop by for a visit to either the auto museum, winery or both. See my photos attached for more details. Helpful?