My wife teaches a class at our home in San Jose. Recently we realized that, due to our neglect, the web site describing this class had disappeared from the Internet. Although we quickly published a new site, we found that it isn't so easy to get the attention of the search engines. Over the previous 15 years or so, our old site had always appeared on the first page of results when we searched for it using a few key words, but the new site we had just created didn't show up at all.
After reading some Yelp reviews, we decided to sign up for Kathy's Kick Start service. Kathy and an assistant had prepared for our interview by researching similar classes and programs in related fields. They spent over 3 hours with us, explaining the things that we needed to do to optimize our site so that it would be detected by search engines. They gave us a lot of homework, some of which was frankly tedious (such as contacting about 15 directories on the web and filling out their on-line forms). We were able to complete nearly all of this homework within a week or so.
Kathy watched our progress from afar, sending a number of suggestions by email and responding to the many questions that came up during the process. She did not send us a bill until she was satisfied with the results.
It takes the search engines a week or so to respond to changes made to a web site, and it also takes time for web directories to process information that they receive. We gradually made a number of changes to our site and waited to see the results.
The result was almost an embarrassment of riches! Less than three weeks after our initial consultation with Kathy, when we searched for our site using the same key words that had failed to work in the past, we found that we occupied about 8 of 10 search results on the first page and about 6 results on the second page. Two months later, we're still seeing similar results.
Needless to say, we're very happy with this outcome. Kathy knows a lot about search engine optimization, and we benefited greatly from her knowledge and experience. read more