JUST FOOD
Have been trying out some of the Just Food organic range recently.
They do a large range of soups, everything from Mushroom to Moroccan Chickpea and much in between, including Vegetable and Peanut, one of my favourites (not that I've tried them all yet).
They do Organic Pasta Sauces. But don't just stick to the pastas. These sauces, just like the soups, are versatile and may be used in many ways. For instance, I used the Ratatouille with Cod to make a smashing dinner dish. The Cobh based company also do Hummus, Salads, Pestos and other items (including Muesli and Chicken Liver Pate).
Kevin and Deirdre Hilliard are the couple behind the small outfit, now based in the old Verolme Dockyard (Rushbrooke), and she was happy with the business when I met her last week.
Speaking of 2009, she said that their sales were up: "Our existing shops kept their end up while our new outlets contributed to a rise overall. People are now eating in more often and are on the lookout for something different such as our soups, which can also be used as sauces."
"In any event, organic customers are resilient, especially with regard to small ticket items. Besides, organic items are not always more expensive. Our soups for instance are cheaper per kilo than many of our non organic counterparts. Our marketing and packaging is honest. We don't give you a big packet with less content. Indeed, we use see-through containers."
Last winter was really good for sales and the trend continues, the soups doing very well in January and February, perhaps because of the long cold spell. No wonder, Just Foods is looking forward to yet another good year. read more