This place is a gem! My family discovered it when living in NYC before I was born and would always…read moremake sure to stop in during our summer visits once we moved back. I've since moved back to the city as an Adult and it's the only jeweler I go to - such unique pieces that I get compliments on all the time. The prices are unbeatable too. Going in is always a pleasure too - they speak so many languages and have a great command on their inventory to help you land what you are looking for. Highly recommend!

To get in you have to go into an adjacent store…read more Underwhelmed by the selection. The lady seemed like she was judging me because she kept saying 14K gold... I didn't care about the price - just wanted to look. She kept being pushy saying let me know if you want me to take something out as I was taking my time to look. I'd honestly go to another jewelry store.

Thank you for the excellent and expedited service on my Breitling watch and the friendly customer…read moreservice!

Prices are insane and unrealistic, woman who helped us was very rude and seemingly pulled prices…read moreout of her head. She had little to no knowledge of the pieces we asked about and gave incorrect information when asked clarifying questions. I would recommend taking your business elsewhere, they quoted 1000$ for a ring resize that another shop is doing for 85$. Insanity.

Came by Popular Jewelry back in Sep'22 in the evening on a Wednesday…read more Was looking for a silver chain. Ana was the one who was helping me out. I told her what I was looking for and she pulled out 5-6 different chains in different lengths for me to try out. She was patient in helping me find the right one. The price at first was very high. Asked for the lowest price and went a few times back and forth to an agreeable price. At that time, there were a few other people looking through the shop. There is not much air flow in the store, so I was sweating up a storm haha. Saw A$AP Eva in the back and asked to take a picture and she was super friendly :) The shop is right off the subway, so easy to get to.

I came to visit this place with my friend and was checking out their jade and gold necklaces I was…read morelooking for something simple and elegant that I could wear every day. Ana helped us, and she was AMAZING! Not only did she help my friend find a beautiful silver bracelet he can wear daily, but she also took her time to really understand my vision and helped bring it to life. The prices were actually really reasonable too! If you go, definitely ask for Ana, she'll take great care of you! 10/10

He helped me resize my bracelet so quick for a such a reasonable price !! I'm thinking of going…read moreback and making a pendant with my leftover bracelet piece when I have the time. It took 10 minutes ?? Super easy

David Luu is the real deal. Convenient location via train or Vespa from Manhattan bridge. You broke…read moreit / gained weight / lost weight - he will fix it / re-size it for you quickly & for a fair price. Michael Chen on Grand is my watch repair guy & David Luu here is my repair guy. Best of NYC.

ou will feel welcomed the moment you step foot in here. The person assisting me was very…read moreknowledgeable about each piece of jewelry in the shop. There is a lot of thought behind every item and how it's presented If you're curious enough, you will learn more of the story. I was able to purchase my mom a gift that she did not want me to return for the first time in a long time. I also couldn't resist getting myself earrings and a necklace that makes me feel alive. Prepare to spend some dollars Now that I've gotten to experience how special this place is, I will most definitely be coming back.

There are two of these in Park Slope, both with a lovely selection of jewelry and some choice cards…read moreand candles. Definitely a good place to shop for a gift for someone. The one I have gone to more frequently is the one on 5th avenue, but I ventured over to the 7th avenue branch this past weekend and was happy with the overall selection and service there, too. They can also help you with sizing a ring/figuring out your ring size or the size of someone for whom you want to get a sneaky present if you bring the ring in.

Jean does amazing work and listens to his customers. He understood exactly how I wanted my…read moreengagement ring to look, asked the right questions, made sure it fit perfectly, and got it done in a reasonable amount of time. When it came time for the wedding band, I brought over photos and same thing: he understood the task, asked any questions that needed to be asked, and it was absolutely perfect. I needed it engraved last minute and he was able to fit that in and even showed me what it would look like first. I asked to get the engagement ring also engraved at the same time and it was no issue. Every time I've come up, he always checks to make sure the rings are still in perfect condition. I'm pretty rough with my hands and there are definitely a lot of dings on the bottom of my rings, but they are holding together firm. He definitely makes jewelry that will last.

John delivered a holiday miracle! I enthusiastically recommend Optimal Innovative Solutions for all…read moreyour fine jewelry needs.  John, you are an absolute gem (pun intended)! Thank you for everything, and I truly mean everything because you were with me throughout the entire process. I felt more confident leaving Optimal Innovative Solutions than I did coming in. I entered with some idea of what style I wanted for an engagement ring, a budget, and a date (an aggressive one, if I'm being honest). John provided me with some exceptional options for bands and diamonds, and the final product exceeded my expectations. For one thing, he delivered it on time--like a fourth-quarter buzzer-beater! I didn't think it could be done that quickly. And second, the ring was flawless! My jaw dropped when I saw it for the first time. It exceeded my partner's expectations as well. My fiancée certainly loves her ring and has been getting showered with compliments from her friends and family. The quality and craftsmanship are beyond spectacular on a regular timeline, but to do me a solid and have it ready in a matter of days--my mind is still blown. Thank you. Thank you. Thank you! You've helped to make us extremely happy, and I'm looking forward to getting the wedding bands from you.  1,000%  Recommend!

My partner is a huge watch guy and has tried a handful of watch repair places. This is his go-to,…read morethe service is quick and not too pricey. I have recently started buying vintage watches (brooklyn flea) and brought them here for battery replacements and adjusting the fit - highly recommend!

Came here to get watch battery changed since my usually guy in Chinatown is out on…read morevacation...Despite not wanting to go elsewhere, thought I give it a try. This watch repair is located inside the Wing Fung Store. Asked how much it was for battery replacement and after looking at my watch was told $20. Thanks but no thanks... Sorry but price gouging when I know it's not more than $10 at my other guy who has replaced my watch battery multiple times over the years went from $5, $6, $7... No way as the last time I changed my battery it was $8 (2 years ago, the price just didn't double in Chinatown). As much I would support the business, I can't be ripped off when I already know the prices. This is not a in midtown or elsewhere.

The store was lovely! Although it was small, the store layout is beautiful and the owner, Racheal,…read morewas a massive help. This store is a new favourite for me as it has a wide selection in pieces for all occasions and budgets. When I was buying my gift, I honestly had no idea what to look for. However, with Rachael's guidance, I found perfect 16 inch gold necklace that my mum loved! On top of this, when I bought the piece, she even gift wrapped for me so I didn't have to do anything later. All around, would 100% recommend this place for anyone looking for a special gift for someone special.

Wow, the very picture of a hidden gem. This quite tiny shop has a beautiful array of women's…read moreaccessories sourced from all over the world. The owner is so charming and can tell you a story about each piece. I loved there is something for every style. Whether you're boho, edgy, or classic, you'll be able to find something fabulous.