I haven't had a professional colorist for years. I am one to always look at reviews for…read moreeverything. She has so many excellent reviews that I stopped reading them and immediately made an appointment online which was simple. Shasta has 22 years of experience in Huntington Beach and then coming to Iowa 6-7 years ago. She did an excellent job on my hair color and I will never go to anyone else.

If you are looking for an AMAZING hair color specialist and stylist for 2026, LOOK NO FURTHER!…read more Shasta can FIX your hair color AND keep it healthy (and those two things do not always go together)! I have now sat in Shasta's chair twice -- she is pleasant, knowledgeable, and knows how to color hair (especially if you're in your 40's and still want beautiful blonde hair like me!). She artfully eliminates any brassy tones and will hand paint the blonde where you need it. Through the balayage technique she has added beautiful depth with multiple shades of blonde and I could not be happier. Thank you Shasta!

To look and feel amazing is a priceless gift from the stylist to their customers. Thank you for…read morealways making me happy! I have challenging hair, and often stylists struggle with my medium weight but curly, long locks. I am so incredibly fortunate to have found Jenny through a referral from a friend. She genuinely cares about making her clients feel amazing. She makes me look and feel fabulous. I always get so many compliments on the quality, even from other stylists who do not work there!! She's helped me grow my hair even longer which was my personal goal. She's warm and friendly, always smiling and working hard. All of her stylists and staff are sweet and I really enjoy my self care time!

I have been going to Jenny at Salon Vici for over 10 years. Another family member of mine also sees…read moreJenny for all of her hair care. Jenny is very experienced and an expert at everything she does. She really listened to my request for a new hairstyle and explained what cut was possible for my type of hair. I really liked the cut. Jenny is also very kind and compassionate.

My recent color did not turn out as I had expected. When asked how I liked it, i exoressed my…read moredisappointment. The student immediately advised her educator, Nikki and after viewing my dried hair, she understood. I was scheduled for a return appointment in the next few days. Upon my return, I had a different student, Cornelia, and the same educator, Nikki. I was again impressed with Nikki as I was on my first appointment. She worked with both students, quizzing and guiding them in the best hair colors to use on my hair. As a retired teacher, I know how important it is to have guidance and support to learn what is needed to be successful and self confident. I have been going to Aveda for at least 10-12 years, and Nikki is above the other educators who have been a part of my color appointments. My student, Cornelia, was able to take her instruction and give me a color that met my expectations. In addition, Cornelia was very careful with my color, making sure she gave me the best color job and treating me as if I was a queen!

Joey!!! ahmazing! and I had a bonus amazing hand massage by Ella as well!!…read more Joey has been so wonderful and really has made a positive impact on my experience here at the Aveda Institute!! thank you!!

Had a great time! The girl really took her time on my hair to perfect it. I would definitely go…read morehere again. Decorations are also super cute and homie!

I asked for layers like the picture on Pinterest but they ended up cutting my hair shorter and my…read morewhole point of cutting my hair was to not damage it but now I have to curl it for it to look good I do not recommend to come here they gave me something totally different then what I wanted

I had a broken arm and needed a good hair washing. Tana did a great job and I enjoyed her…read morepersonality. I'll be back

If you are ok with it taking a loooooong time to get your hair done, come here. They make you…read moreprocess FOREVER while they help other clients. And it's every stylist. They all do it. Believe me, they think their time is way more valuable than yours. And not just because they do this to you but also because they cancel all the time but when you do? Oh no, they expect you to pay. How about a credit for me when my stylist cancels then? Seems fair to me.

Love love LOVE Rouge Style Company - I wouldn't go anywhere else. Tami has taken care of me for a…read moredecade & all of her stylists are professional & knowledgeable. They love what they do and it shows.

My kids and I have going to Kate for haircuts and color for years because she's amazing at what she…read moredoes!! I am always delighted with the results. Kate @ Rouge Style Co is incredibly talented and knows exactly how to bring out the best in my hair. She listens attentively to my requests, offers valuable suggestions, and skillfully executes the cut and style. The salon's friendly and welcoming atmosphere always makes me feel comfortable during my appointments. I am beyond satisfied with my experience and highly recommend Rouge Style Co to anyone looking for fabulous hair and fantastic service

I've been a client of Serenity Couture for nearly a decade and have been seeing Christin the entire…read moretime -- which really speaks for itself. She's exceptional at what she does and genuinely one of the kindest people you'll meet. My haircut is fairly simple, but I've seen firsthand the work she does with women's hair through several close friends who go to her, and she is incredibly talented -- precise, consistent, and thoughtful in her approach. You can tell she truly cares about her clients and takes real pride in her craft. She's also great at consulting with me on the right products, personalized specifically for my hair and skin. Their brand new location in the Atlas Building in West Des Moines is stunning. The space is beautifully designed -- elegant, refined, and thoughtfully done while still feeling welcoming and comfortable. It's conveniently located, easy to access, and truly elevates the entire experience. The team is always professional and welcoming, and the level of service is consistently top tier. I also appreciate that they've expanded their services beyond what was offered at the West Glen location -- it really feels like a full-service destination now. Another big plus is their use of Aveda products. They're excellent for sensitive skin, made with naturally derived ingredients, and the brand is known for environmentally responsible practices and more sustainable packaging. I personally purchase both Aveda hair and skincare products from Serenity, and they always have a great selection in stock. Serenity continues to set a high standard for quality, service, and overall experience. Highly recommend.

My stylist left so made an appointment with another one. Explained I wanted same cut I've been…read moregetting for 3 years and manager comes out and says the stylist isn't competent for that and I need to reschedule a more expensive stylist. Nope. Not going to do that. you would think an Aveda trained stylist could manage a simple cut.

Always a pleasure during, and great hair when you leave. Color, cut, highlights and low lights,…read moreNatalie does it all skillfully. She is my go to gal.

Kristen is my absolute favorite! The only down side is that Aveda is a a little over priced. I've…read morealways had a positive experience here! Also a big fan of having a glass of wine while I get my hair done as an extra treat.

Loved the vibe in this salon---great mix of vintage pieces and modern. Tyler did an awesome job…read morecutting my hair and graciously worked me in his schedule and let me piggie back on a friend's appointment on a Saturday morning.

Kalie is the absolute best stylist in DSM. I've never been happier with cut, color and helped show…read moreme how to style! Soooooo happy!

I get my haircut by Elle, she is so sweet and does a great job! I love seeing her every time I come…read morein. I do not color my hair but I did have Ruby do it once and she outdid my expectations! I am natural and she added the perfect subtle touch I wanted.

Claire did an incredible job with my updo! I was in town for a wedding and booked a styling…read moreappointment. Claire made my vision come true and made me feel very confident in my hairstyle. I also loved that they gave you a glass of prosecco upon arrival! Overall great vibes, service, and quality.