Yes, it is an expensive place, but well worth the price in terms of selection, quality and service…read more Some of the most exciting and fun lingerie my wife has ever found. Isadora was incredibly helpful with fit and selection.

Coco de Mer in London reminds me a lot of Kiki De Montparnasse in New York: darkish, sultry with a…read morenice balance between erotic and educational. To me, the judge of any store of this variety is the quality of the brands they carry, and the ones of note for me are: Jimmyjane and LELO. Immediate points for Coco de Mer as they carry both Jimmyjane and Lelo. The shopgirl who helped me was knowledgeable and showed me a couple of other options I wouldn't have thought to ask about on my own. I really liked the feel of the YVA by Lelo, but the price tag was a bit out there (though considering it's £896 on Lelo.com I shouldn't be surprised.) However, the gold Little Something was over £200 at Coco de Mer but on Jimmyjane.com it's just $158 (the equivalent of £105.) Something's wrong with this picture. Right? Besides the price inflation, I found the book section lacking. Primarily how-to books and I didn't manage to spot a single Susie Bright title. Surprising.

Even though it was freezing cold outside, I was too excited about exploring what bizarre new treats…read morewere on offer at Sh this visit to accept the offer of a cup of tea or coffee from the sales assistant who lept up to greet me on arrival. Some people might need a warm beverage to relax them when confronted with the plethora of pleasure giving devices presented in this sexy grotto, I am not one of them, although I have to say, what a lovely touch. What I love about Sh is that they cater for girls and understand that most of us don't want to be confronted by a huge, black wobbly dildo when entering a store. Not to say that you cant buy one, or one covered in spikes or made out of glass or attached to a harness here (you get the picture) but they are tastefully presented and surrounded by feathers, bell adorned nipple tassles and rhinestone handcuffs amongst other wonderful inventions. The staff are pleasant, very knowledgeable and discreet, my first visit to the store was to buy a vibrator and the sales assistant recommended several, based on personal experience and sent me away very happy indeed with a waterproof 'Jessica' (£22). The variety of toys for men and women here rivals any similar store that I have visited and they also have a good selection of lubricants, literature and underwear.

Firstly and foremost, I don't consider myself a prude. Or squeamish about sex, or sex toys…read more YET despite my claims I have never really willingly crossed the threshold of emporiums like SH! Before.... By oh my how those times will change. Everything about the place is welcoming, from the softer pink decor, to the hands on staff, to the eclectic mix of products from natural cotton tampons (which I've new looking for everywhere), to every kind of spanking toy. There is also a fantastic colllection of erotic fiction and fantasy books. I rarely give 5 stars. This places deserves it, as i'm pretty sure, without expecting to, I will become a dedicated customer and I dont care who knows it... (except for maybe my mom, don't tell her). Shhhh!!! if you will. All the pieces are made locally in a workshop in East London and a lot of them are original designs, which is uber cool. You're getting local Sex Toys. I think that's amazing. eco friendly, local produce, amazing. It is girls only, but boys can go and look on Tuesdays from 6-8pm or with a lady friend.

This is such an old-time glamorous place to shop for lingerie. There's real sense of nostalgia for…read morethe lost reverence women had when it came to shopping for their underthings. Everything here is such a fanatic combination of rich satins and delicate laces... styles that are both subtly alluring and fiercely sexy. The window displays are ever-changing and never fail to woo me inside... with very few exceptions (most waspies just aren't that flattering...) I could easily cart off all of the darling nighties and luxurious knickers they have hanging on their racks. They support and carry a lot of more boutiquey labels and independent designer brands - which means you'll find stuff here that you won't anywhere else. They even have a line for expectant mothers (literally, yummy mummies, oy). This is also your place if you happen to be in the market for a corset or any other burlesque type fashions - they can even hook you up with the same satiny corset designed for Ms. Dita Von Teese.

The service, selection and quality are all great. Well stocked and easy to get around in the shop…read more Highly recommended

A nice bar for a cocktail in the late afternoon. Friendly atmosphere, well located, and reasonably…read morepriced.

I came across this lingerie brand recently at a small showcase in a bar. It's definitely one to…read morewatch for the future. The first collection was the Lee-Lee collection inspired by burlesque dancers. It is baeutiful girly frilly knickers, slips, bras and even a tutu! Each piece is handmade from either cotton or silk, and the detailing and care that has gone into it is obvious. I particularly like their website shop that opens with an animation of red velvet drapes to scenes of an art-deco / bordello inspired house! Pieces seemed to range from £30 for pants up to £125 for a basque or silk slip - not too bad when you compare it to some of the other brands locally at Spitalfields etc. I'm told by the designer that the next collection is out soon, so check it out!

To actually be open. The shop is not here at all. What a wasted journey. At least take your name…read moreoff the list.

Adult stores usually give me the heebie jeebies, the tacky lighting and huge toys thrust in your…read moreface are enough to put anyone off. Madame Liberty is a refreshing change. The online retailer is new in town but has been launched in an attempt to revolutionise the industry. The sex toys on sale here look beautiful enough to display as ornaments! They stock the major brands including LELO, Jimmyjane, Icicles and Vibe Therapy, all at great prices. The checkout process was unbelievably smooth, no sooner than I had seen what I wanted, it was in my basket and purchased. Delivery is free over £50, which wasn't hard to achieve! I think Madame Liberty will be one to watch as she could rival other well known stores.

This is a small Ann Summers shop so the number of underwear and outfits are pretty limited! As you…read morewalk through you are greeted by friendly staff who are eager to help you. To the back of the store is the adult toys and the changing room. The staff do go above and beyond as if there is an item that is not on the shop floor they would be able to order this online or tell you which other stores might have it in stock!

Rigby & Peller is pretty much everything you would want from a lingerie shop. They have an…read moreexcellent selection--especially in larger cup sizes--of really good brands--especially Prima Donna. They have helpful staff and they're conveniently located in London--unlike where I live in DC, which used to have one. I came here to pick something out for my wife as a present. (As an aside, pro-tip is figure out what style of lingerie your wife likes and her size because it will pay huge dividends if you like seeing her in sexy things.) At first they really wanted to know my wife's e-mail to help look up what she had bought and her preferences. It turns out that was just because they wanted to help make sure I knew her size and brand preferences and once they figured out I already knew that, they were happy to help without any more delay. Basically, they just got out the drawers for her bra size and let me leaf through it to see if I could find anything. I wound up picking out a nice bra and then they help find the matching panties to go with it--they had two and I bought both. To my surprise, the whole set of three things was notably cheaper than even a set two would have been in the states, which was a nice surprise.

Walking back home after a tasty lunch at Cecconi's, I passed by this exclusive lingerie shop and…read morethought to myself get in and ask for bra fitting. I got in and the ladies squeezed me in without an appointment. Unlike other lingerie shops, there is no meter to measure around your bust and fit you in to the GG cup. Basically they don't follow the conventional way in measuring and fitting. It is all about the way you look in the bra and how comfortable you feel. Firstly, I was asked to wait for few minutes till my assistant is free and offered champagne or tea in a lounge that has magazines Secondly, I was ushered into fitting room and asked to wear a black silk robe Thirdly, the assistant kept on showing me different models and giving me very useful advices throughout the fitting sessions Service is free but bras are expensive But I had the best experience and few good fitting sets of lingerie that changed my whole posture There is a picture of the queen which the ladies told me buy hers from Rugby & Peller and that tourists usually stop to take pictures of the store for that reason :-)

I have a long history with Victoria's Secret, which includes one of, if not THE, first partnerships…read morewith another brand by selling Intimissimi in US stores. This did not last forever and I was ever so excited to see a real-life Intimissimi store store in London. The store itself was beautiful - the displays, the decor, the vibe. Because sizing is different than US sizes, I asked for help (it is odd how customer service differs in clothing stores between the USA and UK). After a quick measurement and try on, I did make a purchase of a bra, panties, and one-size tees which I so fondly remember.... those one-size tees are very lovely and fit perfect if you are US size Medium. Anyway, I wish I would have asked some more "personal" style fit questions (but I thought that was the associate's job...) as I was lead to believe I was purchasing a lower cut style and it turned out to be a full-coverage which isn't universally functional for me. The store and brand itself are lovely, but I feel like the customer service was lacking in regard to assistance and sharing product/brand knowledge.

I really love the underwear here. The designs are really delicate and quite sexy without being…read morecompletely brash and over the top. The change their range a lot and also prices are very affordable for excellent quality garments. You have to be careful of the sizes however, as they are tiny. The company is European and is much more well known in Spain, Italy France etc and therefore a bit more expensive out there. That is why I take advantage of the English stores, the first I ever encountered was in Venice and now I am totally hooked. I would suggest going here if you are fed up of your topshop undies and need an exciting and pretty change.