I'm vegetarian, so constantly looking for more options. Iceland in Aberystwyth provides plenty of these, at very reasonable prices.
The staff are standard supermarket fayre, so don't expect too much, and the ready meals are pretty much what you'd expect - though for a pound, you can't complain!
However, for your main shop, I'd recommend Somerfield or, for the price conscious (skint), Lidl. They're both in the same area, so it's not so difficult to find them.
Iceland is, as its name suggests, perfect for your frozen goods. For anything else, head elsewhere. read more